RE: What will happen to the Big 12?
I keep hearing one thing over and over. BYU helps, if you can live with them, nobody else does.
Something that surprised me is how small Houston's fan base is. They only had 25,518 attend home games (average) in 2019, the pre-Covid year. BYU had 59,547 which is similar to the schools at the top of attendance not named Oklahoma or Texas (Iowa State 59,794, West Vriginia 55,907, Oklahoma State 54,817, Texas Tech 53,418). Houston's numbers are comparable to schools like Hawaii, Rice, USM, UAB and Troy. That wont cut it. Memphis and Cincy only beat out Kansas, who really are bad at football. UCF was a bit better, mind you their peak year with highest fan interest at 43,788, which would match small private TCU for 7th at 42,881. I suspect a longer view and 7-5 type seasons would see UCF closer to Cincy and Memphis just above Kansas only. ECU is in that territory, but the revenue is so low from gate that it probably looks like WSU of the Pac-12, heavy on students who don't pay anything for the seats.
These figures more or less correlate to the 2014 NYT study of the size of college football fan bases. Some have grown a bit some have shrunk a bit.
Bottom line, only BYU increases your value per school average. UCF or Cincy don't hurt you as much as others, if you absolutely need another school. But nobody else is worth talking to.
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