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What’s the latest on the WMU color and logo rebrand
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Cocksman Offline
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Post: #1
What’s the latest on the WMU color and logo rebrand
What’s the latest any of you have on the color change for sports going to the older brown and gold ( eliminating the Vegas gold and black for the uniforms)? Also what’s the new logo going forward? I know there has been talk on a rebrand. The WMU website has already changed colors and to a new font. Communications I receive from western has the new brown and gold and font. I also received some items from the university which seem to have a new “w” in the old brown and gold. Do you think the sports teams will really change?

I personally hope not I like the current look. Black goes well wearing casual gear around town. I really don’t want to have to buy all new apparel. I like the integrated “w with bronco head” logo in current colors. Plus I find it hard to believe that’s its cost affective to change with the state of our athletics budget being what it is.
01-11-2021 11:42 PM
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StrikeGold1 Offline
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RE: What’s the latest on the WMU color and logo rebrand
Happening after this year. Phased in over a few years. Coaches/admin I've talked to are pissed. They were asked to slash their budgets and then weeks later the president's team then told them they'd have to wear all new uniforms and couldn't wear black. The new logo will be the same logo that's on the top of the page at wmich.edu
01-12-2021 10:38 AM
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flushtheherd Online
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RE: What’s the latest on the WMU color and logo rebrand
I keep emailing Lester about making sure the football team keeps the ghost bronco... from what I can glean is that the team and coaching staff want to keep it... so it likely sticks around. They have already started working on no black but brown with new fonts.... I think the football brown jerseys from last year are where we are headed...
01-12-2021 11:53 AM
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Bronco'14 Offline
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Post: #4
RE: What’s the latest on the WMU color and logo rebrand
I like that new font on the logo on their main page. I like how it emphasizes WESTERN MICHIGAN, like it's for the region as a whole.

The W, it's a block yellow W, nothing really new there.

I hope the horse head continues to be used. They could even update it slightly, I just don't want it to go away period.
01-12-2021 12:35 PM
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broncofan1 Offline
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RE: What’s the latest on the WMU color and logo rebrand
Athletics will keep the ghost Bronco, but with a slight redesign.

I'm thrilled we are moving back toward Brown as the primary color. We've been Brown and Gold for over a century. Time to stop acting otherwise.
01-12-2021 12:51 PM
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ColinApocalypse Online
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Post: #6
RE: What’s the latest on the WMU color and logo rebrand
I also like that we are embracing brown and gold. It's a piece of our history and it sets us apart from other schools.

I like the ghost bronco, I think it's a sleek contemporary design that fits well with modern athletics, but I also approve of the move to traditional colors and simple designs. There's definitely a way we can make it all work together.
01-12-2021 01:00 PM
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MajorHoople Offline
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RE: What’s the latest on the WMU color and logo rebrand
(01-12-2021 01:00 PM)ColinApocalypse Wrote:  I also like that we are embracing brown and gold. It's a piece of our history and it sets us apart from other schools.

I like the ghost bronco, I think it's a sleek contemporary design that fits well with modern athletics, but I also approve of the move to traditional colors and simple designs. There's definitely a way we can make it all work together.

What he said.
01-12-2021 01:35 PM
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StrikeGold1 Offline
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RE: What’s the latest on the WMU color and logo rebrand
I did hear earlier in the year (June-ish) that the school was getting rid of the ghost bronco so it’s welcome news to hear if they are keeping it!!!!
01-12-2021 02:23 PM
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holybovine Online
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Post: #9
RE: What’s the latest on the WMU color and logo rebrand
(01-12-2021 01:00 PM)ColinApocalypse Wrote:  I also like that we are embracing brown and gold. It's a piece of our history and it sets us apart from other schools.

I like the ghost bronco, I think it's a sleek contemporary design that fits well with modern athletics, but I also approve of the move to traditional colors and simple designs. There's definitely a way we can make it all work together.

Well put.

The 80s brown and gold is tits.
01-13-2021 02:17 AM
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BroncoMD Offline
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Post: #10
RE: What’s the latest on the WMU color and logo rebrand
I'm going to completely honest, I absolutely HATE the new branding. Personally, I like a traditional more professional look and that is what we had in our old branding described here by Dr. Dunn: https://wmich.edu/sites/default/files/at...13-web.pdf Sorry, but the new branding feels more like a Saturday morning cartoon than a professional vibe we should be portraying.

As far as athletics are concerned, the ghost Bronco should be kept as a symbol of our athletic success -- especially for football. People around the country will remember WMU football from the Cotton Bowl and the ghost Bronco logo will always be apart of that year.

Personally, I don't mind adding black to uniforms -- I drew up an all black uniform for my old roommate who was on the team back in the early 90's. He never thought it would come true -- but it did! As long as we incorporate brown and gold in the uniforms I have no problem going mostly black on occasion. However, I don't have an issue with us transition to all brown and gold either. I like how PJ mixed it up.
01-15-2021 11:14 AM
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Nacho Offline
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Post: #11
RE: What’s the latest on the WMU color and logo rebrand
Hope to god this isn't the new logo...

https://twitter.com/WMUWomensSoccer/stat...7016735744
01-16-2021 01:28 PM
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Cocksman Offline
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Post: #12
RE: What’s the latest on the WMU color and logo rebrand
Ok so I guess I’m cool with the old school brown and gold. But it comes down to the logo and what sports logo teams use. Just can’t have a font and a brown circle with a gold w inside it which looks like I drew it on my computer. Just a gold W logo to me (for sports) seems pretty regional and small school. Maybe that’s what we’re going for.
01-16-2021 09:06 PM
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Cocksman Offline
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Post: #13
RE: What’s the latest on the WMU color and logo rebrand
(01-16-2021 01:28 PM)Nacho Wrote:  Hope to god this isn't the new logo...

https://twitter.com/WMUWomensSoccer/stat...7016735744

Can’t open
01-16-2021 09:09 PM
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BaldingBroncoFan Offline
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Post: #14
RE: What’s the latest on the WMU color and logo rebrand
(01-16-2021 09:09 PM)Cocksman Wrote:  
(01-16-2021 01:28 PM)Nacho Wrote:  Hope to god this isn't the new logo...

https://twitter.com/WMUWomensSoccer/stat...7016735744

Can’t open

Consider yourself lucky, it was bad. I don't even know how to describe it... Ghost Bronco with a weird white glow behind most of it.
01-16-2021 09:38 PM
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Nacho Offline
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Post: #15
RE: What’s the latest on the WMU color and logo rebrand
(01-16-2021 09:38 PM)BaldingBroncoFan Wrote:  
(01-16-2021 09:09 PM)Cocksman Wrote:  
(01-16-2021 01:28 PM)Nacho Wrote:  Hope to god this isn't the new logo...

https://twitter.com/WMUWomensSoccer/stat...7016735744

Can’t open

Consider yourself lucky, it was bad. I don't even know how to describe it... Ghost Bronco with a weird white glow behind most of it.

Tweet was deleted. I really hope it was deleted because it was the wrong logo and not deleted because they accidentally leaked it.
01-17-2021 02:39 PM
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broncofan1 Offline
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Post: #16
RE: What’s the latest on the WMU color and logo rebrand
The Spirit Shoppe is selling off their old designs because of the new ones coming. I asked about the ghost Bronco and they said that they (WMU) are doing something different with the eyes in the new design.
01-18-2021 10:54 AM
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BJBCM Offline
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Post: #17
RE: What’s the latest on the WMU color and logo rebrand
how do you post pictures here?
01-18-2021 01:13 PM
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Cocksman Offline
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Post: #18
RE: What’s the latest on the WMU color and logo rebrand
(01-18-2021 10:54 AM)broncofan1 Wrote:  The Spirit Shoppe is selling off their old designs because of the new ones coming. I asked about the ghost Bronco and they said that they (WMU) are doing something different with the eyes in the new design.

Good intel. This is sad to hear. I feel like this school has a new logo every 15 years.
01-18-2021 10:56 PM
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Bronco'14 Offline
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Post: #19
RE: What’s the latest on the WMU color and logo rebrand
Wouldn't this mean having University Arena, Waldo, & Lawson updated w/ the new logos? New ice & paint, new court, new turf?

(01-18-2021 10:56 PM)Cocksman Wrote:  
(01-18-2021 10:54 AM)broncofan1 Wrote:  The Spirit Shoppe is selling off their old designs because of the new ones coming. I asked about the ghost Bronco and they said that they (WMU) are doing something different with the eyes in the new design.

Good intel. This is sad to hear. I feel like this school has a new logo every 15 years.

That's what I don't like about this.
I'm really hoping it's just a small tweak
(This post was last modified: 01-20-2021 10:43 AM by Bronco'14.)
01-20-2021 10:42 AM
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StrikeGold1 Offline
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Post: #20
RE: What’s the latest on the WMU color and logo rebrand
Can confirm that's the new logo. Just look women's soccer first few pictures and you'll see it.
(This post was last modified: 01-20-2021 12:04 PM by StrikeGold1.)
01-20-2021 12:03 PM
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