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What’s the latest on the WMU color and logo rebrand
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flushtheherd Offline
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Post: #41
RE: What’s the latest on the WMU color and logo rebrand
(01-28-2021 10:12 PM)BroncoMinor Wrote:  
(01-28-2021 04:17 PM)Nacho Wrote:  ^ You talking about the W with the state of michigan? That actually isn't too terrible compared to the updated ghost bronco or whatever you want to call it.

Yeah, I kinda like the classic W in classic brown & gold.

And why couldn't they just keep this Ghost Bronco with the classic W?

[Image: ScreenShot20150908at2.40.33PM(002).png]

We need to start a petition to the board and state this exact sentiment. This ghost bronco is the best logo I’ve seen come out of WMU in decades.
01-29-2021 10:14 AM
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Cocksman Offline
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Post: #42
RE: What’s the latest on the WMU color and logo rebrand
(01-29-2021 10:14 AM)flushtheherd Wrote:  
(01-28-2021 10:12 PM)BroncoMinor Wrote:  
(01-28-2021 04:17 PM)Nacho Wrote:  ^ You talking about the W with the state of michigan? That actually isn't too terrible compared to the updated ghost bronco or whatever you want to call it.

Yeah, I kinda like the classic W in classic brown & gold.

And why couldn't they just keep this Ghost Bronco with the classic W?

[Image: ScreenShot20150908at2.40.33PM(002).png]

We need to start a petition to the board and state this exact sentiment. This ghost bronco is the best logo I’ve seen come out of WMU in decades.

Yes, let’s do it. This ghosted logo (whatever color you want to use (brown, gold) and just include the new font of the small “W”. I’d be thrilled
01-29-2021 01:39 PM
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Cocksman Offline
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Post: #43
RE: What’s the latest on the WMU color and logo rebrand
Wonder why they will do with Waldo as it’s gonna cost a fortune alone to paint over all the black at field level and inside player areas/locker room. Plus new turf and everything with new colors and fonts. i don’t see the school doing that at this time. That’s why this whole rebrand just doesn’t seem feasible with a post covid athletics budget
01-29-2021 01:44 PM
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BroncoMinor Online
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Post: #44
RE: What’s the latest on the WMU color and logo rebrand
(01-29-2021 10:14 AM)flushtheherd Wrote:  
(01-28-2021 10:12 PM)BroncoMinor Wrote:  
(01-28-2021 04:17 PM)Nacho Wrote:  ^ You talking about the W with the state of michigan? That actually isn't too terrible compared to the updated ghost bronco or whatever you want to call it.

Yeah, I kinda like the classic W in classic brown & gold.

And why couldn't they just keep this Ghost Bronco with the classic W?

[Image: ScreenShot20150908at2.40.33PM(002).png]

We need to start a petition to the board and state this exact sentiment. This ghost bronco is the best logo I’ve seen come out of WMU in decades.
Yes, all these attempts at an updated logo just seem like a lesser version of the Ghost Bronco. Just keep the Ghost Bronco. You finally hit on the right logo. It looks cool. It looks great on the helmets. It's associated with our most successful football team ever. If ain't broken, don't fix it!!!
(This post was last modified: 02-02-2021 03:27 PM by BroncoMinor.)
02-02-2021 03:26 PM
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broncofan1 Offline
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Post: #45
RE: What’s the latest on the WMU color and logo rebrand
Word is that the football helmet logo will NOT be the ghost Bronco. It will be the block 'W'. Not sure about the other sports.
02-23-2021 08:20 PM
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flushtheherd Offline
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Post: #46
RE: What’s the latest on the WMU color and logo rebrand
(02-23-2021 08:20 PM)broncofan1 Wrote:  Word is that the football helmet logo will NOT be the ghost Bronco. It will be the block 'W'. Not sure about the other sports.

Good lord... that is horrible news and just flies in the face of what has worked and been embraced in the past. I know for a fact that Lester loves the Ghost Bronco and of its changed... the decision came from outside the program in all likelihood... which is BAD.

I remember when Fleck put together the leadership council for decisions that included gear and designs for uniforms... INSIDE the program. It kept the finger on the pulse of what the athlete would be proud and happy to wear... I am not sure is the same or similar council of athletes exists under Lester but I can’t imagine the athletes wanting to ditch the existing logo.
02-24-2021 08:16 AM
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MajorHoople Offline
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Post: #47
RE: What’s the latest on the WMU color and logo rebrand
Any kind of Bronco - ghost, bucking, rearing, galloping - would be more distinctive than a generic 'W.'
02-24-2021 09:15 AM
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broncofan1 Offline
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Post: #48
RE: What’s the latest on the WMU color and logo rebrand
(02-24-2021 08:16 AM)flushtheherd Wrote:  
(02-23-2021 08:20 PM)broncofan1 Wrote:  Word is that the football helmet logo will NOT be the ghost Bronco. It will be the block 'W'. Not sure about the other sports.

Good lord... that is horrible news and just flies in the face of what has worked and been embraced in the past. I know for a fact that Lester loves the Ghost Bronco and of its changed... the decision came from outside the program in all likelihood... which is BAD.

I remember when Fleck put together the leadership council for decisions that included gear and designs for uniforms... INSIDE the program. It kept the finger on the pulse of what the athlete would be proud and happy to wear... I am not sure is the same or similar council of athletes exists under Lester but I can’t imagine the athletes wanting to ditch the existing logo.

I have heard rumors for the last couple years that the VP of Marketing guy wanted to standardize our look across the board - including Athletics. He's not the first to say it, so I never thought it would happen. He must have worked something out with KB, though.

To be clear - these are rumors at this point. Strong ones with momentum.
02-24-2021 10:10 AM
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broncofan1 Offline
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Post: #49
RE: What’s the latest on the WMU color and logo rebrand
Anyone with ties to the program have insider information?
02-24-2021 10:12 AM
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Bronco'14 Online
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Post: #50
RE: What’s the latest on the WMU color and logo rebrand
Doesn't this mean new field, new ice, new court at our stadiums & arenas? This is massive expense.

(02-24-2021 09:15 AM)MajorHoople Wrote:  Any kind of Bronco - ghost, bucking, rearing, galloping - would be more distinctive than a generic 'W.'

Ugh, I hate the block W as a primary logo. Screams 'we're a directional school.'

(02-24-2021 10:10 AM)broncofan1 Wrote:  
(02-24-2021 08:16 AM)flushtheherd Wrote:  
(02-23-2021 08:20 PM)broncofan1 Wrote:  Word is that the football helmet logo will NOT be the ghost Bronco. It will be the block 'W'. Not sure about the other sports.

Good lord... that is horrible news and just flies in the face of what has worked and been embraced in the past. I know for a fact that Lester loves the Ghost Bronco and of its changed... the decision came from outside the program in all likelihood... which is BAD.

I remember when Fleck put together the leadership council for decisions that included gear and designs for uniforms... INSIDE the program. It kept the finger on the pulse of what the athlete would be proud and happy to wear... I am not sure is the same or similar council of athletes exists under Lester but I can’t imagine the athletes wanting to ditch the existing logo.

I have heard rumors for the last couple years that the VP of Marketing guy wanted to standardize our look across the board - including Athletics. He's not the first to say it, so I never thought it would happen. He must have worked something out with KB, though.

To be clear - these are rumors at this point. Strong ones with momentum.

We did, it's been the block W w/ the Bronco head over it, tho football primarily use the Ghost.

I am not in support of any of this. Maybe b/c I've been used to the Bronco head like the one in my avatar for so long, and the school's experienced several logo changes thru-out it's history & I'm just not used to it, but ugh, the school needs to find a logo & stick w/ it & not change it every couple decades.

Did they bother w/ student input? Alumni input?
(This post was last modified: 02-24-2021 10:49 AM by Bronco'14.)
02-24-2021 10:46 AM
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Bronco'14 Online
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Post: #51
RE: What’s the latest on the WMU color and logo rebrand
Ugh, this is a disaster. Who do we contact to try to avert this?
02-24-2021 01:31 PM
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flushtheherd Offline
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Post: #52
RE: What’s the latest on the WMU color and logo rebrand
(02-24-2021 01:31 PM)Bronco14 Wrote:  Ugh, this is a disaster. Who do we contact to try to avert this?

Everyone you can. If you get a valid email list post it here and I will send my words of concern.
02-24-2021 01:36 PM
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ColinApocalypse Offline
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Post: #53
RE: What’s the latest on the WMU color and logo rebrand
I actually won't be super upset if it's the block W with a Bronco head or bucking Bronco over it. Like it's been in the past. Just don't make it a plain block letter, like CMU or EMU has.

But I prefer the ghost Bronco look. Sleek and modern, appeals better to the newer generation.
02-24-2021 02:42 PM
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broncofan1 Offline
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Post: #54
RE: What’s the latest on the WMU color and logo rebrand
(02-24-2021 01:31 PM)Bronco14 Wrote:  Ugh, this is a disaster. Who do we contact to try to avert this?

I think we need some confirmation first. As I've been saying - this is speculation and rumor. Strong rumors, yes, but still nothing verified.

While I used to have some close contacts in the AD, I don't have many anymore. Some of you might.
02-24-2021 03:51 PM
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flushtheherd Offline
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Post: #55
RE: What’s the latest on the WMU color and logo rebrand
(02-24-2021 03:51 PM)broncofan1 Wrote:  
(02-24-2021 01:31 PM)Bronco14 Wrote:  Ugh, this is a disaster. Who do we contact to try to avert this?

I think we need some confirmation first. As I've been saying - this is speculation and rumor. Strong rumors, yes, but still nothing verified.

While I used to have some close contacts in the AD, I don't have many anymore. Some of you might.

Like I’ve said... Lester and Co. are full in on the ghost bronco... might be a harder pull to switch that over.

Why would you NOT embrace a logo that sells merch better than most other logos? It’s all about engaging fans... ghost bronco sells merch... period
02-24-2021 08:21 PM
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BroncoMinor Online
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Post: #56
RE: What’s the latest on the WMU color and logo rebrand
(02-24-2021 08:21 PM)flushtheherd Wrote:  
(02-24-2021 03:51 PM)broncofan1 Wrote:  
(02-24-2021 01:31 PM)Bronco14 Wrote:  Ugh, this is a disaster. Who do we contact to try to avert this?

I think we need some confirmation first. As I've been saying - this is speculation and rumor. Strong rumors, yes, but still nothing verified.

While I used to have some close contacts in the AD, I don't have many anymore. Some of you might.

Like I’ve said... Lester and Co. are full in on the ghost bronco... might be a harder pull to switch that over.

Why would you NOT embrace a logo that sells merch better than most other logos? It’s all about engaging fans... ghost bronco sells merch... period
Ghost Bronco also has a Cotton Bowl appearance on its resume. Why would you go away from your winning brand? It's like the Pistons going from their Bad Boys red, white, & blues to a teal horse.
(This post was last modified: 02-24-2021 10:51 PM by BroncoMinor.)
02-24-2021 10:48 PM
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broncofan1 Offline
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Post: #57
RE: What’s the latest on the WMU color and logo rebrand
(02-24-2021 10:48 PM)BroncoMinor Wrote:  
(02-24-2021 08:21 PM)flushtheherd Wrote:  
(02-24-2021 03:51 PM)broncofan1 Wrote:  
(02-24-2021 01:31 PM)Bronco14 Wrote:  Ugh, this is a disaster. Who do we contact to try to avert this?

I think we need some confirmation first. As I've been saying - this is speculation and rumor. Strong rumors, yes, but still nothing verified.

While I used to have some close contacts in the AD, I don't have many anymore. Some of you might.

Like I’ve said... Lester and Co. are full in on the ghost bronco... might be a harder pull to switch that over.

Why would you NOT embrace a logo that sells merch better than most other logos? It’s all about engaging fans... ghost bronco sells merch... period
Ghost Bronco also has a Cotton Bowl appearance on its resume. Why would you go away from your winning brand? It's like the Pistons going from their Bad Boys red, white, & blues to a teal horse.

Excellent example!
02-25-2021 09:22 AM
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StrikeGold1 Offline
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Post: #58
RE: What’s the latest on the WMU color and logo rebrand
The answer to that question is because some clown marketing VP that never went to WMU wants to add a line to his resume
02-26-2021 07:10 PM
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Bronco'14 Online
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Post: #59
RE: What’s the latest on the WMU color and logo rebrand
(02-26-2021 07:10 PM)StrikeGold1 Wrote:  The answer to that question is because some clown marketing VP that never went to WMU wants to add a line to his resume

So true. IMO the school needs to start hiring alumni at key positions. (Yes, I think that can include the football coach)
02-26-2021 07:14 PM
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Cocksman Offline
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Post: #60
RE: What’s the latest on the WMU color and logo rebrand
Well I finally got confirmation in the athletic dept that these are the new sports logos. The school will use the block “W” while sports can use the following logo and font . And yes brown and the old color true gold. I guess I have to stare at this for awhile and see more gear. The new gear is slowly starting to hit the stores.[/align]
03-10-2021 02:08 PM
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