(01-16-2019 09:47 PM)quo vadis Wrote: (01-16-2019 09:40 PM)Wedge Wrote: (01-16-2019 08:10 PM)JRsec Wrote: (01-16-2019 07:26 PM)Wedge Wrote: (01-16-2019 06:48 PM)Fighting Muskie Wrote: If the SEC is determined to get Oklahoma then the deal they offer is Oklahoma and Oklahoma St.
If the goal is to simply collect as many big-name football programs as possible, then sure, add the Sooners.
But if the goal is to increase the per-school revenue of SEC members, then, because the SEC's per-school media value is already so high, only Texas could increase that per-school revenue for them.
Adding OU is nice if you're collecting football programs, and maybe going into North Carolina and Virginia is cool if you're playing Risk and just trying to capture new states on the map, but teams other than the Horns wouldn't increase the SEC's per-school revenue. (Notre Dame would as well, but ND to the SEC is so absurd that it's outside the realm of even wild speculation.)
Actually you are wrong here Wedge. Texas or Oklahoma add significant revenue to the SEC. Both add enough to bring a tag along, but in both cases the profit is then negligible. In the case of UT/TTU it's slightly more because Texas's starting value is higher. Kansas doesn't stand on their own but it is more profitable as a pairing with either Texas or Oklahoma than a 2nd state school would be, and better than any other Big 12 school.
No way that adding OU and OkSt would increase the SEC's per-school media value. I'm assuming that the SEC's true media value is at or slightly above the Big Ten's (and that the SEC is underpaid today), and the Big Ten's ESPN and Fox deals are a combined $31.4 million per school per year, and about $40 million including BTN.
An OU/Ok St package doesn't add $80 million/year in TV value. Texas might add close to $80 million/year by itself, so you could add any one tag-along and still make money there. The big money would be in adding UT and OU with no tag alongs, but that is very unlikely for political reasons.
You're kidding, right?
Texas is the #2 most valuable football program and Oklahoma is #3. Either would be a significant boost to the value of even the SEC.
There are only 3 schools in the nation whose economic impact on their markets is valued at 1 Billion dollars or more. Ohio State, Texas, and Oklahoma. The economic impact of Oklahoma State is around 285 million. That of Texas Tech is just slightly less than that of OSU at 246 million.
Even combined each pair raises the total economic impact of the SEC schools which has the highest as a conference in the nation by nearly 2 billion over the Big 10.
So there's that.
Then there's the revenue they actually earn which is what you are referring to. Texas will be #1 for this year most likely. Oklahoma should be around 6th or so. Both increase the gross total revenue average of the SEC. Even with OSU and TTU they still increase that average by a little, just not nearly as much as Texas and OU by themselves. So if for no other reason than to keep them away from the Big 10 the SEC might well consider that move.
Then there is the ad revenue rate for the Texas/Oklahoma market which is almost 33 million combined. Should the SEC offer the foursome that would give the SEC all 5 major state schools within that region and give the SEC the lock on the top advertising rate for those 33 million and a potential of 4 to 5 games per week for most of the season in a market that represents for those 4 additions 70% of the total viewers in that 33 million strong market is another big damned money maker.
Finally is the T1 value added for content on content games. Oklahoma, Texas, Alabama, Florida, Auburn, Georgia, Texas A&M, L.S.U., Tennessee, and regional games of T2 value against Missouri, Arkansas, Oklahoma State and Texas Tech add value in content for ESPN2, ESPNU, etc.
It's a no brainer. And to say otherwise is to be way out of touch with the various ways that foursome locks down everything the SEC could want to the west and maximizes the value of Missouri and A&M at the same time.
In essence there are 2 conferences that give the highest % of actual viewers vs the total population, the SEC and the Big 12. Put the best of the Big 12 in the SEC and it's a Bonanza. And one that would be untouchable by the rest of the nation. The Big 10 could add Notre Dame, Virginia and North Carolina and not catch up in the economic impact or total revenue numbers.
It's very doable.
In fact the biggest obstacle to such an arrangement wouldn't be the Big 10, it would be the networks fearful of the leverage that such a conference would wield. And it would be contrary to their purpose for pushing A&M to the SEC. What they wanted to do was to enhance several conferences by connecting them to the rabid Texas/Oklahoma market.
That's why I think the SEC will land 1 of those 2 top brands, but won't be financially encouraged by the networks to seek both. Who tags along will depend on whether we get OU or Texas, and just how many conferences might be involved in taking Big 12 schools. Kansas is merely the most profitable traveling companion if you can't have both.
To put it another way the addition of Oklahoma and Texas to the SEC would give the SEC 7 of the top 10 most valuable athletic departments in the nation, and 9 of the top 15. Nobody else could even come close.