To be sure, there's a lot of puffery and spin in that Awful Announcing piece. Here are the actual ratings of The Undisputed vs. First Take (going all the way up to earlier this week):
https://sportstvratings.com/espn2s-first...-but/6435/
As you can see, First Take has lost some of its audience compared to last year, but it's still drawing 2 to 3 times as many viewers as Undisputed on the average day. The only outliers have been the first week that Undisputed was on the air and the days where they had lead-ins from promotions during the very highly-rated NLCS involving the Cubs on the previous night.
There are a few takeaways from this:
(1) Skip Bayless has SOME value - Believe me - I personally hate Bayless and the vapid low information "embrace debate" garbage that he represents with a passion, but the ratings do show that he has some unique value over the vast majority of pundits on-the-air. You can see the First Take directly lost viewers once he left and FS1 is doing much better in the Undisputed time slot than before. That being said, we're grading on a very steep curve here. As noted previously, First Take still has 2 to 3 times the audience over Undisputed, so it's not as if though FS1 is beating ESPN2.
(2) Remember that this is FS1 competing with ESPN2 (not the ESPN mothership) - That last sentence needs to be emphasized further: FS1 is competing with ESPN2's space here and NOT the ESPN mothership (which still draws even higher ratings with SportsCenter and other programs that it shows in those timeslots). Remember this context that the comparisons being made here are with ESPN's *secondary* network... and that secondary network is still drawing 2 to 3 times as many viewers.
I've always been a skeptic about FS1's *non-event* programming ever realistically competing with the ESPN. It's not just a matter of TV programming: remember that ESPN is an entire sports ecosystem that is pretty much impossible to replicate. It starts with the #1 cable sports network at the top. However, it also has the #1 sports web site, the #1 sports radio network, the #1 sports mobile app and the #1 sports streaming service. That provides a dominant cross-promotional platform that NO ONE (even outside of sports) has here. This is something that every single media company has attempted to create for the past 20 years, yet none of them have found success at all.
Now, FS1 does have good *event* programming (and I'd say they have the best sporting event content outside of ESPN). Who would have thought even 5 years ago that the Cubs making it to the World Series, which is basically about as big of a historic sporting event as you can get, would be shown on a channel called FS1? The Big Ten content next will bolster it and they already have the Pac-12, Big 12, Big East, FIFA/World Cup, UEFA and USGA/US Open. (I'm less enthusiastic about their UFC and NASCAR focus. Both of those platforms are providing "empty calories" from a viewership standpoint, where they draw high ratings numbers on paper but the audience isn't very desirable to advertisers. It's the opposite for, say, golf and tennis that have lower overall viewer numbers but very high ad spending.) FS1 definitely has the best sports lineup outside of ESPN.
The big thing for FS1 is that it doesn't really seem to have a great network identity (which is ironic since the formation of the over-the-air Fox network leaned on a strong youthful identity from the get go and Fox News has an uber-strong political identity to a fault). This creates very little crossover from their high quality sporting events like MLB and P5 college sports. In contrast, ESPN has a consistent look and feel where EVERYTHING they show seems like a big event. Look at what happens when SportsCenter, College GameDay or Mike and Mike visits a location - you're not getting those crowds for a Fox show. Even NBCSN has seemed to become the yuppie/hipster sports network (with its focuses on the English Premier League and NHL) and TNT's Inside the NBA crew really sets the tone for their coverage (and is simply an incredibly well-run TV show). I guess FS1 is going for the "Embrace Debate" identity, although I'm not sure that's a great thing for the quality of their actual sports coverage. It's as if FS1 has taken the position that ESPN is TOO serious (which I personally can't stand, as I wish there was an NPR equivalent for sports as opposed to more bloviating opinions on the air).