that's too bad because I always loved the ole head dress logo. I still rock my ole head dress logo hat every now and then

(06-10-2014 03:49 PM)arkstfan Wrote:  I think the strength of the AState logos comes from how they were designed.

The stAte logo came about when Larry Lacewell was coach and AD and was thinking of hiring a design firm to come up with something. He mentioned that to one of the trainers who told him thought he had something he'd like. He came back with some drawings a former student manager had left in his desk when he graduated and with a few minor tweaks became the stAte logo.

When Joe Hollis arrived as coach he had a design firm come up with a new design of the letters ASU with an Indian head inside the letter S. Then another design firm was paid to stylize it more. For the next 8 years fans complained about the logo and when the NCAA started squeezing the Indian mascot thing they brought back what the fans had been demanding all along.

The wolf logo they hired a NY design firm and the initial drawings were pretty well hated. A Little Rock company was given the chance to do a design on a spec basis and the chancellor didn't care much for their work either. He finally went to the university Creative Services Office and asked them if they wanted to compete against the two firms and submit a design and their design won out.

You end up better off when the designs come from people who are connected to the school instead of some expert who looks up your info on wikipedia and maybe spends a day on campus.