(11-04-2025 08:49 PM)OneSockUp Wrote: (11-04-2025 11:13 AM)JRsec Wrote: Adding Duke and UNC and to a lesser degree Virginia to the SEC's basketball lineup will increase the national audience for that sport as well. The Big Ten with a fat bottom is going to making the same money plus or minus a couple of million. The SEC will have 12 more games with that foursome that add to the national audience numbers for football. They'll have 54 more basketball games that do the same for that revenue sport.
We might be talking across each other right now rather than to each other:
Are you saying that -- revenues being exactly equal going forward -- the sixteen member institutions of the SEC would prefer to be in a conference with Duke, UNC, and UVa than not?
I personally don't believe (1) that those revenues would be equal, or (2) that the SEC would prefer to be at twenty than to remain at sixteen.
I'm saying FSU adds 12 national audience games and Duke, North Carolina and to a lesser extent Virginia add 18 conference basketball games each which will drive a national audience when pitted against an SEC basketball schedule.
Those 4 payout more for the SEC than simply adding football schools. Virginia and North Carolina add markets of 21 million combined, Florida State with Florida delivers the top ad rates for Florida and with them more money.
We can't do that with Miami. We can't do that with Clemson. Duke adds prohibitively to basketball and helps carry the state of North Carolina when added to UNC, though N.C. State would do the same. Of those two Duke is the brand you want. One mediocre to poor football program is not going to hurt the SEC. They add academically, add dramatically to the value of basketball, and cement dominance in North Carolina's market with UNC.
Those 4 are also very solid on the diamond.
The payouts would go up with those 4. I'm saying the starting point prior to their additions are relatively equal, plus or minus 2 million in per school payouts. The SEC at 16 will be close to the Big Ten at 18 before this round of realignment begins.
If the SEC takes the North Carolina and Virginia markets and sews up Florida it won't matter what the Big Ten does. I seriously doubt they take Georgia Tech and even if they did the SEC has the dominant position in Georgia. If they take Miami they get at best 19-20% of the Florida market. I don't see them doing it for that. They'll look West again and make another run at Notre Dame.
The SEC won realignment when we landed Texas and Oklahoma. To hold that edge all that has to happen now is for Notre Dame to remain independent while the SEC picks up the Virginia and North Carolina markets.
Virginia and North Carolina with Duke denies the Big Ten entry into those two states and leaves them no potentially dominant position in the Southeast.
This is important because the two most viewer saturated areas for college athletics are in the Southeast and Southwest. They can't play catch up out West or in New England. The markets in Virginia and North Carolina will pay for their inclusion. FSU will multiply value for football and land the best rates for Florida for the SEC. ESPN has not had to pass them along with the Gators holding the plurality and the ACC holding the simple majority. ESPN won't lose too much and would much prefer the SEC control it now because it's safer for ESPN.
Clemson in attendance and in revenue, is a mid-tier SEC addition. Sure, they add to football strength but all they bring us 2.5 million more viewers in South Carolina.
Virginia Tech has some serious money issues developing in the Athletic Department. Virginia doesn't. Ga Tech's problem like Clemson is what do they add? 3 million in Atlanta. Miami brings a DMA in South Florida where the SEC is weak in draw. But with FSU and UF the SEC draws over 70% of the Florida market (77% to be exact but there is overlap in those numbers).
The only thing the SEC could do to help their main rival is to do nothing. If we do that they pickup the 21 million in North Carolina and Virginia, gain more influence within AAU and pick up the House seats they need to have a block in Congress which they have enjoyed for years preserved. Why let them have any of that? It's stupid.
The SEC in 1991 hoped to one day land North Carolina. Doing it now makes sense and if the cost is Duke so be it!
They are at 18 if we can lock them out of any dominant position in the Southeast that's what we do. Why? It preserves our revenue model, adds AAU schools with national brand in a revenue sport to the SEC, and likely helps keep Notre Dame independent and that recipe is a winning hand. We'll make more money. A lot more? Likely not oodles, but any added revenue is welcome if it also obtains objectives long desired and secures the revenue model for the foreseeable future.
Remember the SEC doesn't have to go national in membership to have the largest national draw. It's all of those other ledger lines that are amplified by keeping everything within our new expanded regional area. And we have 3 revenue sports, and almost 4. Women's softball is making money at about a third of our schools. Everything we need is in our region and we don't need to leave any dominant share on the table, and wont.