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Where is the upside to SEC expansion?
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OneSockUp Offline
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Post: #181
RE: Where is the upside to SEC expansion?
(10-29-2025 07:00 PM)WhidbeyWolf Wrote:  
(10-29-2025 03:21 PM)OneSockUp Wrote:  
(10-29-2025 01:25 PM)TrojanCampaign Wrote:  So once again, I'm assuming UNC, UVA, FSU, and Duke go to the SEC. Those are the best brands available. And it would solidify the SEC as the top football and basketball conference. But that still leaves Miami, Clemson, and GT on the board.

Literally my whole point of this thread is to prove that this assumption is folly.

The SEC doesn't need anyone else.
Nobody else is cash positive.
*New point* The SEC doesn't care enough about basketball to sacrifice anything about football -- not money by dilution; not tradition; not rivarlies.
Is every school in the SEC cash positive?
Let me clarify:

Aside from Notre Dame and a few schools in the Big Ten, there aren't another pair of schools in the country that would be a long-term cash-positive addition for the SEC.
10-30-2025 10:40 AM
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Lurker Above Offline
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Post: #182
RE: Where is the upside to SEC expansion?
(10-30-2025 09:07 AM)JRsec Wrote:  
(10-30-2025 08:49 AM)Skyhawk Wrote:  
(10-30-2025 08:28 AM)Lurker Above Wrote:  
(10-30-2025 08:19 AM)bryanw1995 Wrote:  
(10-30-2025 07:17 AM)Lurker Above Wrote:  That is a great one liner.

Here is a thought, if 14 or close to it is the new norm, what will be the number after expansion? If the SEC brings in 4 schools, is it 16, 17? At 16 the SEC has a quarter of a 64 team NCAA MBB Tournament. Probably the same for WBB.

Now what happens if the SEC goes to 24 and gets 20 or 21 teams in the NCAA MBB Tournament? That is practically a third of 64, and if the MBB Tournament (Maybe the NCAA part gets dropped) goes to 72 that is still over 25% of the teams. What effect on the sport will that cause? If it causes an even greater vacuuming of top BB talent at some point the entire conference gets invites and decides who else gets invitations. Does the B1G still have as much leverage on BB post-season decisions as the SEC at that point?

Basketball is not football. We collectively outspent everybody else last season by a mile, but it remains to be seen if we can do that every year. My opinion is that the BE, ACC and B1G will all significantly increase basketball spending going forward, and we’ll settle in around the top of the heap but not necessarily #1. Neither we, nor the B1G, nor the 2 of us combined can dictate policy to the others right now, and it’s not currently worth it for us to add enough basball schools to change that.

I didn't say anything about adding basketball schools. The SEC could become the elite grouping of basketball brands without adding basketball schools. That is my point.

There is little reason to expect any other conference will march the SEC in BB spending. Individual programs will, but not conference-wide. I think most B1G schools will have to spend more on football to chase the SEC and its own top tier football products..

That means the SEC BB conference games become more valuable and most other conferences games less valuable, which could cause greater separation in the favor of the SEC.

Different schools tend to prioritize different things in different ways.

That said, I think the big10 adding Kansas and Duke would be a huge step in the right direction.

If the SEC added UNC that would split the top 4 brands. That said, the SEC position has been quite clear for a long time with regard to North Carolina and Virginia. Preference #1 has been that a healthy ACC is the best protection of the SEC's markets in the South. Position #2 is that if the ACC becomes unstable the SEC wants North Carolina, would take Duke to get them, and wants Virginia. They see it not only as a market addition but as the best defense of their more Southern markets.

The caveat is that when it was conceived as a plan the Big Ten had no stated desire to be anything but contiguous. There is more to consider now. But taking FSU with those aforementioned 3 is considered a viable defense. Nobody believes they would take Clemson, Georgia Tech doesn't harm the SEC's dominance in Georgia, and Miami has never been ours anyway. The SEC gets the most bang for the least shares by taking Duke, F.S.U., North Carolina and Virginia. 2 top 4 hoops brands, 1 football champion, and a strong regional hoops brand and market.

The interesting thing for the future is South Florida. You can't escape having to evaluate the potential of an AAU school in Florida with 50,000 plus enrollment in a large DMA even if they represent less than 3% of the viewership now. Put the right patch on their jersey and their numbers go way up. If the SEC went to 22 with Clemson and South Florida, we'd be a lot better off for the not too distant future.

When Boomer's are gone, USF will be on equal footing with FSU and UF in that none of them will have the number of deep pocket donors they have now.

I don't necessarily disagree with Lurker's emphasis on football as being the most profitable pathway for the immediate future. I disagree with him for the SEC's long-range plans. Football at the grass roots level is running into headwinds, as are the world economies. Basketball is profitable too, but cheaper to produce. I believe the SEC's long-range strategy is sound. Add branding to football but add more branding to basketball so that the conference dominates ratings in both sports. And if all of those you add have strong diamond sports too, then all the better. The SEC is best positioned for the minimizing of travel and the maximization of viewers without having to spread their brand coast to coast, because coast to coast already watches their brand anyway.

One of my points is what happens when the conference becomes the brand that matters most instead of an individual school or the sport being played. This happens as soon as the viewer starts looking for what SEC games are on vs which team I like to watch is on? Once any conference dominates in revenue and talent that could become the new metric dictating value. Or course this still could be 2 or 3 conferences, but maybe not. What if SEC men's basketball turns into men's SEC baseball level of domination? What if SEC football turns into SEC baseball dominance? Are we sure that is not what is happening now?
10-30-2025 10:42 AM
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Skyhawk Offline
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Post: #183
RE: Where is the upside to SEC expansion?
(10-30-2025 10:07 AM)Gitanole Wrote:  
(10-30-2025 09:25 AM)andybible1995 Wrote:  
(10-30-2025 09:24 AM)Skyhawk Wrote:  ....
I think the big10 adding Miami and USF as a pair would be a strong addition, but around here people seem to think that USF would be reaching above their "class" for that. Good enough for ACC but not the big10, or some such.

It's probably because Rutgers came from the AAC to the BIG and became a doormat for the conference. Same with Maryland. BIG fans probably don't want a repeat of that with South Florida.

Maryland was poached from the ACC (today’s M2). In that sense it is analogous to recent P2 additions from the PAC or B12.

Rutgers was called up from the American (today’s G6).

I don't remember - when Rutgers got the callup, was it already the AAC, or was it still the BigEast? There was some interim weirdness, but I don't remember the specifics.
10-30-2025 11:00 AM
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Gitanole Offline
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Post: #184
RE: Where is the upside to SEC expansion?
(10-30-2025 10:33 AM)Lurker Above Wrote:  
(10-30-2025 08:45 AM)Skyhawk Wrote:  Don't listen to the hype.

Research dollars can dwarf entire media deals.

Research dollars are not affected by athletic media deals. That argument is a B1G bluster of misinformation.

‘Academics’ enter the picture in athletic conference membership in the sense that university leaders care about the regular company their students keep.

Their students will be visiting the campuses of conference partners and partners’ students will be visiting theirs. They know this. And they know there are a limited number of conference spots to offer. So they hesitate to burn a spot on just any school who hired a hot coach last year. They look for the most value they can get in what should become a very long-term arrangement.

Presidents like to be associated with universities whose grad schools they would be happy to see their own students enter, and whose students they would like to see do graduate work at their place.

Alumni offices know these kinds of relationships pay dividends in the long run. Other considerations are important, too, but university leaders do watch this.

Towards that end, they prefer campuses that make members of their own campus community feel welcome (sports rivalries notwithstanding) and that invite repeat visits. Cultural fit.

That’s mainly how ‘academics’ work in realignment.
(This post was last modified: 10-30-2025 11:09 AM by Gitanole.)
10-30-2025 11:05 AM
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Skyhawk Offline
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Post: #185
RE: Where is the upside to SEC expansion?
(10-30-2025 10:33 AM)Gitanole Wrote:  
(10-30-2025 10:10 AM)andybible1995 Wrote:  
(10-30-2025 10:07 AM)Gitanole Wrote:  
(10-30-2025 09:25 AM)andybible1995 Wrote:  
(10-30-2025 09:24 AM)Skyhawk Wrote:  ....
I think the big10 adding Miami and USF as a pair would be a strong addition, but around here people seem to think that USF would be reaching above their "class" for that. Good enough for ACC but not the big10, or some such.

It's probably because Rutgers came from the AAC to the BIG and became a doormat for the conference. Same with Maryland. BIG fans probably don't want a repeat of that with South Florida.

Maryland was poached from the ACC (today’s M2). In that sense it is analogous to recent P2 additions from the PAC or B12.

Rutgers was called up from the American (today’s G6).

I understand that. My point is that South Florida would be a similar addition to Rutgers, especially since they both came from the same conference. Great academics, large media market, but little athletic success, especially in football.

I took your point. You said ‘same’ regarding Maryland and I wanted to clarify that for the sake of accuracy.

It was an atypical expansion in many ways, definitely. The B1G was not only playing cable-subscription Risk at the time, as everyone was; it was also smoothing some raised cat fur in Pennsylvania (Sandusky collateral damage). Mr Delany saw a fire to put out on that burner when ND made its arrangement with the ACC.

Yes.

Which is also why we probably shouldn't count out Virginia or GT. An alternate way to address the seeming grumbling about west coast scheduling is to bolster the east, thereby dumping balancing western scheduling on the plains.

Virginia, Duke, GT, Miami - would make the southeast Atlantic coast contiguous for the big10.
10-30-2025 11:08 AM
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Post: #186
RE: Where is the upside to SEC expansion?
(10-30-2025 10:40 AM)OneSockUp Wrote:  
(10-29-2025 07:00 PM)WhidbeyWolf Wrote:  
(10-29-2025 03:21 PM)OneSockUp Wrote:  
(10-29-2025 01:25 PM)TrojanCampaign Wrote:  So once again, I'm assuming UNC, UVA, FSU, and Duke go to the SEC. Those are the best brands available. And it would solidify the SEC as the top football and basketball conference. But that still leaves Miami, Clemson, and GT on the board.

Literally my whole point of this thread is to prove that this assumption is folly.

The SEC doesn't need anyone else.
Nobody else is cash positive.
*New point* The SEC doesn't care enough about basketball to sacrifice anything about football -- not money by dilution; not tradition; not rivarlies.
Is every school in the SEC cash positive?
Let me clarify:

Aside from Notre Dame and a few schools in the Big Ten, there aren't another pair of schools in the country that would be a long-term cash-positive addition for the SEC.

The same thing could be said for the B10 and even the ACC. I do think that the B12 could benefit financially by expanding eastward, possibly.

The media giants will determine everything when it comes to expansion. One thing to consider is this: nothing changes anytime soon but as demographic changes happen and populations change in certain areas of the nation, schools that may not be thought of as valuable now may find themselves much more valuable in the future.

I also wonder how sports viewing habits will change. It's possible that football becomes less popular in the future while sports like lacrosse, soccer, etc become more popular (than they are today).

Somewhere, beancounters are doing forecasts. When they have a reasonable prognostication, decisions will be made.
10-30-2025 11:11 AM
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Post: #187
RE: Where is the upside to SEC expansion?
(10-30-2025 10:42 AM)Lurker Above Wrote:  
(10-30-2025 09:07 AM)JRsec Wrote:  
(10-30-2025 08:49 AM)Skyhawk Wrote:  
(10-30-2025 08:28 AM)Lurker Above Wrote:  
(10-30-2025 08:19 AM)bryanw1995 Wrote:  Basketball is not football. We collectively outspent everybody else last season by a mile, but it remains to be seen if we can do that every year. My opinion is that the BE, ACC and B1G will all significantly increase basketball spending going forward, and we’ll settle in around the top of the heap but not necessarily #1. Neither we, nor the B1G, nor the 2 of us combined can dictate policy to the others right now, and it’s not currently worth it for us to add enough basball schools to change that.

I didn't say anything about adding basketball schools. The SEC could become the elite grouping of basketball brands without adding basketball schools. That is my point.

There is little reason to expect any other conference will march the SEC in BB spending. Individual programs will, but not conference-wide. I think most B1G schools will have to spend more on football to chase the SEC and its own top tier football products..

That means the SEC BB conference games become more valuable and most other conferences games less valuable, which could cause greater separation in the favor of the SEC.

Different schools tend to prioritize different things in different ways.

That said, I think the big10 adding Kansas and Duke would be a huge step in the right direction.

If the SEC added UNC that would split the top 4 brands. That said, the SEC position has been quite clear for a long time with regard to North Carolina and Virginia. Preference #1 has been that a healthy ACC is the best protection of the SEC's markets in the South. Position #2 is that if the ACC becomes unstable the SEC wants North Carolina, would take Duke to get them, and wants Virginia. They see it not only as a market addition but as the best defense of their more Southern markets.

The caveat is that when it was conceived as a plan the Big Ten had no stated desire to be anything but contiguous. There is more to consider now. But taking FSU with those aforementioned 3 is considered a viable defense. Nobody believes they would take Clemson, Georgia Tech doesn't harm the SEC's dominance in Georgia, and Miami has never been ours anyway. The SEC gets the most bang for the least shares by taking Duke, F.S.U., North Carolina and Virginia. 2 top 4 hoops brands, 1 football champion, and a strong regional hoops brand and market.

The interesting thing for the future is South Florida. You can't escape having to evaluate the potential of an AAU school in Florida with 50,000 plus enrollment in a large DMA even if they represent less than 3% of the viewership now. Put the right patch on their jersey and their numbers go way up. If the SEC went to 22 with Clemson and South Florida, we'd be a lot better off for the not too distant future.

When Boomer's are gone, USF will be on equal footing with FSU and UF in that none of them will have the number of deep pocket donors they have now.

I don't necessarily disagree with Lurker's emphasis on football as being the most profitable pathway for the immediate future. I disagree with him for the SEC's long-range plans. Football at the grass roots level is running into headwinds, as are the world economies. Basketball is profitable too, but cheaper to produce. I believe the SEC's long-range strategy is sound. Add branding to football but add more branding to basketball so that the conference dominates ratings in both sports. And if all of those you add have strong diamond sports too, then all the better. The SEC is best positioned for the minimizing of travel and the maximization of viewers without having to spread their brand coast to coast, because coast to coast already watches their brand anyway.

One of my points is what happens when the conference becomes the brand that matters most instead of an individual school or the sport being played. This happens as soon as the viewer starts looking for what SEC games are on vs which team I like to watch is on? Once any conference dominates in revenue and talent that could become the new metric dictating value. Or course this still could be 2 or 3 conferences, but maybe not. What if SEC men's basketball turns into men's SEC baseball level of domination? What if SEC football turns into SEC baseball dominance? Are we sure that is not what is happening now?

That question can only be answered outside "Big10 country" or "SEC country".

And so far I think only individual schools are bleeding through, rather than whole conferences.

If any conference could say that, it's probably the BigEast...
10-30-2025 11:12 AM
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Post: #188
RE: Where is the upside to SEC expansion?
(10-30-2025 10:07 AM)Gitanole Wrote:  
(10-30-2025 09:25 AM)andybible1995 Wrote:  
(10-30-2025 09:24 AM)Skyhawk Wrote:  ....
I think the big10 adding Miami and USF as a pair would be a strong addition, but around here people seem to think that USF would be reaching above their "class" for that. Good enough for ACC but not the big10, or some such.

It's probably because Rutgers came from the AAC to the BIG and became a doormat for the conference. Same with Maryland. BIG fans probably don't want a repeat of that with South Florida.

Maryland was poached from the ACC (today’s M2). In that sense it is analogous to recent P2 additions from the PAC or B12.

Rutgers was called up from the American (today’s G6).

I guess the ACC poached FSU from the SEC when they had an invite in 1990. Ouch!
10-30-2025 11:15 AM
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Post: #189
RE: Where is the upside to SEC expansion?
(10-30-2025 11:05 AM)Gitanole Wrote:  
(10-30-2025 10:33 AM)Lurker Above Wrote:  
(10-30-2025 08:45 AM)Skyhawk Wrote:  Don't listen to the hype.

Research dollars can dwarf entire media deals.

Research dollars are not affected by athletic media deals. That argument is a B1G bluster of misinformation.

‘Academics’ enter the picture in athletic conference membership in the sense that university leaders care about the regular company their students keep.

Their students will be visiting the campuses of conference partners and partners’ students will be visiting theirs. They know this. And they know there are a limited number of conference spots to offer. So they hesitate to burn a spot on just any school who hired a hot coach last year. They look for the most value they can get in what should become a very long-term arrangement.

Presidents like to be associated with universities whose grad schools they would be happy to see their own students enter, and whose students they would like to see do graduate work at their place.

Alumni offices know these kinds of relationships pay dividends in the long run. Other considerations are important, too, but university leaders do watch this.

Towards that end, they prefer campuses that make members of their own campus community feel welcome (sports rivalries notwithstanding) and that invite repeat visits. Cultural fit.

That’s mainly how ‘academics’ work in realignment.

For a conference, academics just has to be good enough, and the academics of the SEC are good enough. Academics is a tiebreaker for conferences choosing between schools, but money and exposure is more than a tiebreaker for schools choosing conferences. It is the primary consideration, as long as the academics is good enough.
10-30-2025 11:15 AM
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Gitanole Offline
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Post: #190
RE: Where is the upside to SEC expansion?
(10-30-2025 11:08 AM)Skyhawk Wrote:  
(10-30-2025 10:33 AM)Gitanole Wrote:  
(10-30-2025 10:10 AM)andybible1995 Wrote:  
(10-30-2025 10:07 AM)Gitanole Wrote:  
(10-30-2025 09:25 AM)andybible1995 Wrote:  It's probably because Rutgers came from the AAC to the BIG and became a doormat for the conference. Same with Maryland. BIG fans probably don't want a repeat of that with South Florida.

Maryland was poached from the ACC (today’s M2). In that sense it is analogous to recent P2 additions from the PAC or B12.

Rutgers was called up from the American (today’s G6).

I understand that. My point is that South Florida would be a similar addition to Rutgers, especially since they both came from the same conference. Great academics, large media market, but little athletic success, especially in football.

I took your point. You said ‘same’ regarding Maryland and I wanted to clarify that for the sake of accuracy.

It was an atypical expansion in many ways, definitely. The B1G was not only playing cable-subscription Risk at the time, as everyone was; it was also smoothing some raised cat fur in Pennsylvania (Sandusky collateral damage). Mr Delany saw a fire to put out on that burner when ND made its arrangement with the ACC.

Yes.

Which is also why we probably shouldn't count out Virginia or GT. An alternate way to address the seeming grumbling about west coast scheduling is to bolster the east, thereby dumping balancing western scheduling on the plains.

Virginia, Duke, GT, Miami - would make the southeast Atlantic coast contiguous for the big10.

The B1G has much to gain by blowing down the southeast coast if it wants to do that. Virginia, the Carolinas, and Florida are states that offer multiple candidate options. A strictly contiguous footprint seems to have gone out the window as a B1G priority, though.
10-30-2025 11:15 AM
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Post: #191
RE: Where is the upside to SEC expansion?
(10-30-2025 11:15 AM)Dr Dawgma III Wrote:  
(10-30-2025 10:07 AM)Gitanole Wrote:  
(10-30-2025 09:25 AM)andybible1995 Wrote:  
(10-30-2025 09:24 AM)Skyhawk Wrote:  ....
I think the big10 adding Miami and USF as a pair would be a strong addition, but around here people seem to think that USF would be reaching above their "class" for that. Good enough for ACC but not the big10, or some such.

It's probably because Rutgers came from the AAC to the BIG and became a doormat for the conference. Same with Maryland. BIG fans probably don't want a repeat of that with South Florida.

Maryland was poached from the ACC (today’s M2). In that sense it is analogous to recent P2 additions from the PAC or B12.

Rutgers was called up from the American (today’s G6).

I guess the ACC poached FSU from the SEC when they had an invite in 1990. Ouch!

LOL! Tell me, was that a blessing or a curse?
10-30-2025 11:16 AM
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Skyhawk Offline
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Post: #192
RE: Where is the upside to SEC expansion?
(10-30-2025 11:05 AM)Gitanole Wrote:  
(10-30-2025 10:33 AM)Lurker Above Wrote:  
(10-30-2025 08:45 AM)Skyhawk Wrote:  Don't listen to the hype.

Research dollars can dwarf entire media deals.

Research dollars are not affected by athletic media deals. That argument is a B1G bluster of misinformation.

‘Academics’ enter the picture in athletic conference membership in the sense that university leaders care about the regular company their students keep.

Their students will be visiting the campuses of conference partners and partners’ students will be visiting theirs. They know this. And they know there are a limited number of conference spots to offer. So they hesitate to burn a spot on just any school who hired a hot coach last year. They look for the most value they can get in what should become a very long-term arrangement.

Presidents like to be associated with universities whose grad schools they would be happy to see their own students enter, and whose students they would like to see do graduate work at their place.

Alumni offices know these kinds of relationships pay dividends in the long run. Other considerations are important, too, but university leaders do watch this.

Towards that end, they prefer campuses that make members of their own campus community feel welcome (sports rivalries notwithstanding) and that invite repeat visits. Cultural fit.

That’s mainly how ‘academics’ work in realignment.

Yes.

Setting aside other factors, it helps give schools like Stanford, Duke, Georgia Tech, and really, any AAU school, a first, second, and third look.
10-30-2025 11:16 AM
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Dr Dawgma III Offline
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Post: #193
RE: Where is the upside to SEC expansion?
(10-30-2025 11:16 AM)JRsec Wrote:  
(10-30-2025 11:15 AM)Dr Dawgma III Wrote:  
(10-30-2025 10:07 AM)Gitanole Wrote:  
(10-30-2025 09:25 AM)andybible1995 Wrote:  
(10-30-2025 09:24 AM)Skyhawk Wrote:  ....
I think the big10 adding Miami and USF as a pair would be a strong addition, but around here people seem to think that USF would be reaching above their "class" for that. Good enough for ACC but not the big10, or some such.

It's probably because Rutgers came from the AAC to the BIG and became a doormat for the conference. Same with Maryland. BIG fans probably don't want a repeat of that with South Florida.

Maryland was poached from the ACC (today’s M2). In that sense it is analogous to recent P2 additions from the PAC or B12.

Rutgers was called up from the American (today’s G6).

I guess the ACC poached FSU from the SEC when they had an invite in 1990. Ouch!

LOL! Tell me, was that a blessing or a curse?

I’ll let the X man field that one!
10-30-2025 11:17 AM
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Lurker Above Offline
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Post: #194
RE: Where is the upside to SEC expansion?
(10-30-2025 11:12 AM)Skyhawk Wrote:  
(10-30-2025 10:42 AM)Lurker Above Wrote:  
(10-30-2025 09:07 AM)JRsec Wrote:  
(10-30-2025 08:49 AM)Skyhawk Wrote:  
(10-30-2025 08:28 AM)Lurker Above Wrote:  I didn't say anything about adding basketball schools. The SEC could become the elite grouping of basketball brands without adding basketball schools. That is my point.

There is little reason to expect any other conference will march the SEC in BB spending. Individual programs will, but not conference-wide. I think most B1G schools will have to spend more on football to chase the SEC and its own top tier football products..

That means the SEC BB conference games become more valuable and most other conferences games less valuable, which could cause greater separation in the favor of the SEC.

Different schools tend to prioritize different things in different ways.

That said, I think the big10 adding Kansas and Duke would be a huge step in the right direction.

If the SEC added UNC that would split the top 4 brands. That said, the SEC position has been quite clear for a long time with regard to North Carolina and Virginia. Preference #1 has been that a healthy ACC is the best protection of the SEC's markets in the South. Position #2 is that if the ACC becomes unstable the SEC wants North Carolina, would take Duke to get them, and wants Virginia. They see it not only as a market addition but as the best defense of their more Southern markets.

The caveat is that when it was conceived as a plan the Big Ten had no stated desire to be anything but contiguous. There is more to consider now. But taking FSU with those aforementioned 3 is considered a viable defense. Nobody believes they would take Clemson, Georgia Tech doesn't harm the SEC's dominance in Georgia, and Miami has never been ours anyway. The SEC gets the most bang for the least shares by taking Duke, F.S.U., North Carolina and Virginia. 2 top 4 hoops brands, 1 football champion, and a strong regional hoops brand and market.

The interesting thing for the future is South Florida. You can't escape having to evaluate the potential of an AAU school in Florida with 50,000 plus enrollment in a large DMA even if they represent less than 3% of the viewership now. Put the right patch on their jersey and their numbers go way up. If the SEC went to 22 with Clemson and South Florida, we'd be a lot better off for the not too distant future.

When Boomer's are gone, USF will be on equal footing with FSU and UF in that none of them will have the number of deep pocket donors they have now.

I don't necessarily disagree with Lurker's emphasis on football as being the most profitable pathway for the immediate future. I disagree with him for the SEC's long-range plans. Football at the grass roots level is running into headwinds, as are the world economies. Basketball is profitable too, but cheaper to produce. I believe the SEC's long-range strategy is sound. Add branding to football but add more branding to basketball so that the conference dominates ratings in both sports. And if all of those you add have strong diamond sports too, then all the better. The SEC is best positioned for the minimizing of travel and the maximization of viewers without having to spread their brand coast to coast, because coast to coast already watches their brand anyway.

One of my points is what happens when the conference becomes the brand that matters most instead of an individual school or the sport being played. This happens as soon as the viewer starts looking for what SEC games are on vs which team I like to watch is on? Once any conference dominates in revenue and talent that could become the new metric dictating value. Or course this still could be 2 or 3 conferences, but maybe not. What if SEC men's basketball turns into men's SEC baseball level of domination? What if SEC football turns into SEC baseball dominance? Are we sure that is not what is happening now?

That question can only be answered outside "Big10 country" or "SEC country".

And so far I think only individual schools are bleeding through, rather than whole conferences.

If any conference could say that, it's probably the BigEast...

But will that change if the SEC keeps getting about 14 schools into the Tournament, and more importantly, if the SEC keeps dominating football viewership? That is my point. We might be witnessing this phenomenon in real time.
10-30-2025 11:18 AM
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Lurker Above Offline
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Post: #195
RE: Where is the upside to SEC expansion?
(10-30-2025 11:16 AM)Skyhawk Wrote:  
(10-30-2025 11:05 AM)Gitanole Wrote:  
(10-30-2025 10:33 AM)Lurker Above Wrote:  
(10-30-2025 08:45 AM)Skyhawk Wrote:  Don't listen to the hype.

Research dollars can dwarf entire media deals.

Research dollars are not affected by athletic media deals. That argument is a B1G bluster of misinformation.

‘Academics’ enter the picture in athletic conference membership in the sense that university leaders care about the regular company their students keep.

Their students will be visiting the campuses of conference partners and partners’ students will be visiting theirs. They know this. And they know there are a limited number of conference spots to offer. So they hesitate to burn a spot on just any school who hired a hot coach last year. They look for the most value they can get in what should become a very long-term arrangement.

Presidents like to be associated with universities whose grad schools they would be happy to see their own students enter, and whose students they would like to see do graduate work at their place.

Alumni offices know these kinds of relationships pay dividends in the long run. Other considerations are important, too, but university leaders do watch this.

Towards that end, they prefer campuses that make members of their own campus community feel welcome (sports rivalries notwithstanding) and that invite repeat visits. Cultural fit.

That’s mainly how ‘academics’ work in realignment.

Yes.

Setting aside other factors, it helps give schools like Stanford, Duke, Georgia Tech, and really, any AAU school, a first, second, and third look.

The tie will always go to the academic power if its sports value is significantly close to the competition. But it has to be close. That is why Duke, Kansas, Northwestern and Vandy has poured 100s of millions into their sports facilities. They have to be close in value, especially football, to stay in the big boy club.
(This post was last modified: 10-30-2025 11:23 AM by Lurker Above.)
10-30-2025 11:20 AM
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Skyhawk Offline
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Post: #196
RE: Where is the upside to SEC expansion?
(10-30-2025 11:15 AM)Gitanole Wrote:  
(10-30-2025 11:08 AM)Skyhawk Wrote:  
(10-30-2025 10:33 AM)Gitanole Wrote:  
(10-30-2025 10:10 AM)andybible1995 Wrote:  
(10-30-2025 10:07 AM)Gitanole Wrote:  Maryland was poached from the ACC (today’s M2). In that sense it is analogous to recent P2 additions from the PAC or B12.

Rutgers was called up from the American (today’s G6).

I understand that. My point is that South Florida would be a similar addition to Rutgers, especially since they both came from the same conference. Great academics, large media market, but little athletic success, especially in football.

I took your point. You said ‘same’ regarding Maryland and I wanted to clarify that for the sake of accuracy.

It was an atypical expansion in many ways, definitely. The B1G was not only playing cable-subscription Risk at the time, as everyone was; it was also smoothing some raised cat fur in Pennsylvania (Sandusky collateral damage). Mr Delany saw a fire to put out on that burner when ND made its arrangement with the ACC.

Yes.

Which is also why we probably shouldn't count out Virginia or GT. An alternate way to address the seeming grumbling about west coast scheduling is to bolster the east, thereby dumping balancing western scheduling on the plains.

Virginia, Duke, GT, Miami - would make the southeast Atlantic coast contiguous for the big10.

The B1G has much to gain by blowing down the southeast coast if it wants to do that. Virginia, the Carolinas, and Florida are states that offer multiple candidate options. A strictly contiguous footprint seems to have gone out the window as a B1G priority, though.

True, which is why I don't give that specific grouping a high probability.

I think the best move - if only adding 2 - would be Miami and Duke.

And - unless something wild happens - I wouldn't be surprised if the Big10 only adds Miami and Duke.
10-30-2025 11:30 AM
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Skyhawk Offline
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Post: #197
RE: Where is the upside to SEC expansion?
(10-30-2025 11:20 AM)Lurker Above Wrote:  
(10-30-2025 11:16 AM)Skyhawk Wrote:  
(10-30-2025 11:05 AM)Gitanole Wrote:  
(10-30-2025 10:33 AM)Lurker Above Wrote:  
(10-30-2025 08:45 AM)Skyhawk Wrote:  Don't listen to the hype.

Research dollars can dwarf entire media deals.

Research dollars are not affected by athletic media deals. That argument is a B1G bluster of misinformation.

‘Academics’ enter the picture in athletic conference membership in the sense that university leaders care about the regular company their students keep.

Their students will be visiting the campuses of conference partners and partners’ students will be visiting theirs. They know this. And they know there are a limited number of conference spots to offer. So they hesitate to burn a spot on just any school who hired a hot coach last year. They look for the most value they can get in what should become a very long-term arrangement.

Presidents like to be associated with universities whose grad schools they would be happy to see their own students enter, and whose students they would like to see do graduate work at their place.

Alumni offices know these kinds of relationships pay dividends in the long run. Other considerations are important, too, but university leaders do watch this.

Towards that end, they prefer campuses that make members of their own campus community feel welcome (sports rivalries notwithstanding) and that invite repeat visits. Cultural fit.

That’s mainly how ‘academics’ work in realignment.

Yes.

Setting aside other factors, it helps give schools like Stanford, Duke, Georgia Tech, and really, any AAU school, a first, second, and third look.

The tie will always go to the academic power if its sports value is significantly close to the competition. But it has to be close. That is why Duke, Kansas, Northwestern and Vandy has poured 100s of millions into their sports facilities. They have to be close in value, especially football, to stay in the big boy club.

Of the 4 you list, 2 are already in the P2.

But I've long said that Kansas and Duke would be great additions to the big10, and that hasn't changed, though others' perception of the 2 schools seems to have.
10-30-2025 11:35 AM
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Gitanole Offline
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Post: #198
RE: Where is the upside to SEC expansion?
(10-30-2025 11:20 AM)Lurker Above Wrote:  
(10-30-2025 11:16 AM)Skyhawk Wrote:  
(10-30-2025 11:05 AM)Gitanole Wrote:  
(10-30-2025 10:33 AM)Lurker Above Wrote:  
(10-30-2025 08:45 AM)Skyhawk Wrote:  Don't listen to the hype.

Research dollars can dwarf entire media deals.

Research dollars are not affected by athletic media deals. That argument is a B1G bluster of misinformation.

‘Academics’ enter the picture in athletic conference membership in the sense that university leaders care about the regular company their students keep.

Their students will be visiting the campuses of conference partners and partners’ students will be visiting theirs. They know this. And they know there are a limited number of conference spots to offer. So they hesitate to burn a spot on just any school who hired a hot coach last year. They look for the most value they can get in what should become a very long-term arrangement.

Presidents like to be associated with universities whose grad schools they would be happy to see their own students enter, and whose students they would like to see do graduate work at their place.

Alumni offices know these kinds of relationships pay dividends in the long run. Other considerations are important, too, but university leaders do watch this.

Towards that end, they prefer campuses that make members of their own campus community feel welcome (sports rivalries notwithstanding) and that invite repeat visits. Cultural fit.

That’s mainly how ‘academics’ work in realignment.

Yes.

Setting aside other factors, it helps give schools like Stanford, Duke, Georgia Tech, and really, any AAU school, a first, second, and third look.

The tie will always go to the academic power if its sports value is significantly close to the competition. But it has to be close. That is why Duke, Kansas, Northwestern and Vandy has poured 100s of millions into their sports facilities. They have to be close in value, especially football, to stay in the big boy club.

There is a reason the SEC and B1G aren’t throwing elbows over who gets Carnegie Mellon, yes.

Sports fans make a fetish of AAU membership because sports commissioners taught them to. University presidents make their livelihoods in academia and aren’t limited to one metric. They know club membership says something about STEM research. They consider many things.
(This post was last modified: 10-30-2025 11:43 AM by Gitanole.)
10-30-2025 11:42 AM
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Post: #199
RE: Where is the upside to SEC expansion?
(10-29-2025 05:48 PM)bullet Wrote:  
(10-29-2025 05:33 PM)JRsec Wrote:  
(10-29-2025 05:27 PM)bryanw1995 Wrote:  
(10-28-2025 09:42 PM)Lurker Above Wrote:  
(10-28-2025 09:36 AM)stechs02 Wrote:  Do ESPN and the SEC even have a say if certain universities ultimately prefer the Big Ten? Conference realignment decisions still rest with university presidents and governing boards, not networks or conferences. The closer we get to 2030 without definitive movement, the more evident it becomes that institutional alignment and long-term academic and financial strategy will drive outcomes.

Some schools may simply view the Big Ten as a better fit than the SEC. That may sound like heresy on this board, which often treats SEC expansion as inevitable and universally desired, yet it remains a valid and realistic possibility grounded in governance dynamics and institutional preference.

I stepped away from this board because the SEC-centric narrative and accompanying groupthink have become increasingly difficult to engage with in a constructive way. This will again be my last post for some time.

I do not mean to be insulting or antagonist with what I am about to say because you obviously love the B1G, but I seriously doubt there is ANY school that would choose the B1G over the SEC at this point. Why? Because the SEC is killing it in the viewership numbers, and no other conference is close.

The SEC is putting out nailbiter thrillers each and every week with SEC conference game margin of victories comparable to NFL games. In contrast, the B1G is offering blowouts by their 3 powers, and most of the rest B1G conference have less than stellar ratings. With the SEC now having 12 traditional powers, plus every one of the other 12 schools being competitive in most of their conference games each week, including 3 of the non-traditional powers vying for playoff spots, the SEC is rolling Biggly.

There was a fear that the SEC having too many alpha dogs would ruin the pack, but now it appears it has just made the conference stronger and has produced an even better product. If this continues, the SEC is going to get paid like no conference has ever been paid before.

Furthermore, with the non-traditional power schools now holding their own against the traditional powers, the SEC now has 16 strong Bullies that are going to be even more marketable. Even our 4 schools with the most losses, Arkansas, Kentucky, Mississippi State and South Carolina usually BARELY lose, and often in dramatic fashion. In short, every SEC conference football game is becoming must see TV. To be honest, the B1G is starting to pale in comparison, and I think that is a vibe being felt across the country.

I don't think it's about Vibes so much as it's about, as our friend Frank the Tank would say, "think like a President". If I'm a University President, and I'm considering switching conferences for Athletic reasons, and I have a reasonable expectation that either of the P2 would be interested in adding my school, then I'm going to compare what each of the P2 could bring to my school:

1. What's my school's expected pay going to be from making this move? Which P2 will pay us more in the long run? Will the payouts be close, or will one or the other be likely to pay significantly more in the long run?
2. What's the geography like? How much worse will my travel be in one of the P2 vs the other?
3. Should I factor Academics into this? Would joining one or the other Conference offer my school a way to advance our Academic standing? Any Academic financial considerations?

For the ACC schools, #1 and 2 favor the SEC, while #3 might favor the B1G somewhat. However, AAU membership carries more clout than B1G membership, and most of the schools under consideration or AAU or could hope to be soon. If I'm FSU, do I think that a B1G move would further my AAU cause, or would I get vetoed by Michigan and Wisconsin, just like they helped get Nebraska kicked from the AAU right after they joined the B1G?

The problem for the B1G when looking at anybody in the M2 is that the SEC has a significant advantage with the long time ACC schools, and both the P2 have been giving Big 12 schools the cold shoulders for years. I don't blame Stechs for his thinking that other factors could matter more to some schools than others, but the schools that they might matter more to are schools that the SEC wouldn't want anyway. Schools like Cal or Stanford, for example. Great schools, but really far outside of SEC's region, awkward cultural fits, and unlikely to move the financial needle in the right direction for us.

Just 3 little words Bryan are all that will determine any of this: money, exposure, proximity. AAU schools as you noted all share grants with other AAU schools and sometimes with non-AAU schools which have extreme expertise in a single discipline.

The money will be comparable for TV rights. The total ledger and sports fit, especially due to diamond sports is with the SEC. Exposure is solidly in the SEC's favor. Proximity likely matters to all ACC schools save Virginia which is a wash between the two conferences' main body of schools.

The Florida to Virginia schools will depend on who is in power. Sometimes its the president. Sometimes its the board. And whoever is the decision maker will pick.
Anybody north of the Mason Dixon line or west of Oklahoma would choose the Big Ten if they had the option. Anybody in Texas or Oklahoma would choose the SEC. Nobody would turn either down if it was their only offer.

Virginia Tech would seem to be an SEC leaning school. But back in 2016 they had a real anti-SEC president. Same for FSU. Maybe a few you could predict with a lot of certainty regardless of the president. Given a choice, Duke would go with the Big Ten. Clemson and Louisville would go with the SEC (not that they would necessarily have a choice). So with FSU, Miami, GT, UNC, UVA, NCSU, VPI, it would depend.

Realistically, anyone other than FSU, Miami, UVA and UNC are extremely unlikely to have a choice.

Geography would trump everything for the ACC schools though, just as it does for the 4c in the Big 12, just as it did for OUT, and just as the Pac 12 thought it would. In the Pac 12's defense, geography only ceased to matter when there was a $30m+ gap between what they could make in the Pac 12 and what they could make in the B1G. It's impossible to see a large gap favoring the B1G post-2034; if anything, there is likely to be a sizeable gap favoring the SEC. I wonder how many subscriptions Netflix or Amazon could generate if all these rabid SEC fans needed to sign up and stay signed up to watch SEC State U every Saturday? Throw in the geographical proximity, and the only way it could make sense for any ACC schools to join the B1G would be for a bunch of them to join as a group. Not so for the SEC, we could add 1 here or 1 there and they'd fit perfectly into our footprint, or expand it a bit perhaps in UNC's case ofc. I'm skeptical that we'd make a "defensive" play to add certain schools just b/c if we're already smoking them on the field and on the tv now, that certainly wouldn't change if they started losing more games in the B1G and playing their games on CBS and NBC instead of ABC and ESPN.

It's not about chest thumping and saying that the SEC is the best. Certainly I think that it is, but it doesn't need to be for the ACC schools we'd want to prefer the SEC. Just as the B1G is the natural choice for the former Pac schools, all things being equal or close to equal. The only 2 that I think could legitimately evoke interest from both of us and could go either way are Miami and Colorado, though Colorado's fortunes seem to wax and wane with Deion's health.
(This post was last modified: 10-30-2025 11:46 AM by bryanw1995.)
10-30-2025 11:45 AM
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Post: #200
RE: Where is the upside to SEC expansion?
(10-30-2025 07:01 AM)Lurker Above Wrote:  
(10-29-2025 11:44 PM)JRsec Wrote:  
(10-29-2025 11:37 PM)Lurker Above Wrote:  
(10-29-2025 05:33 PM)JRsec Wrote:  
(10-29-2025 05:27 PM)bryanw1995 Wrote:  I don't think it's about Vibes so much as it's about, as our friend Frank the Tank would say, "think like a President". If I'm a University President, and I'm considering switching conferences for Athletic reasons, and I have a reasonable expectation that either of the P2 would be interested in adding my school, then I'm going to compare what each of the P2 could bring to my school:

1. What's my school's expected pay going to be from making this move? Which P2 will pay us more in the long run? Will the payouts be close, or will one or the other be likely to pay significantly more in the long run?
2. What's the geography like? How much worse will my travel be in one of the P2 vs the other?
3. Should I factor Academics into this? Would joining one or the other Conference offer my school a way to advance our Academic standing? Any Academic financial considerations?

For the ACC schools, #1 and 2 favor the SEC, while #3 might favor the B1G somewhat. However, AAU membership carries more clout than B1G membership, and most of the schools under consideration or AAU or could hope to be soon. If I'm FSU, do I think that a B1G move would further my AAU cause, or would I get vetoed by Michigan and Wisconsin, just like they helped get Nebraska kicked from the AAU right after they joined the B1G?

The problem for the B1G when looking at anybody in the M2 is that the SEC has a significant advantage with the long time ACC schools, and both the P2 have been giving Big 12 schools the cold shoulders for years. I don't blame Stechs for his thinking that other factors could matter more to some schools than others, but the schools that they might matter more to are schools that the SEC wouldn't want anyway. Schools like Cal or Stanford, for example. Great schools, but really far outside of SEC's region, awkward cultural fits, and unlikely to move the financial needle in the right direction for us.

Just 3 little words Bryan are all that will determine any of this: money, exposure, proximity. AAU schools as you noted all share grants with other AAU schools and sometimes with non-AAU schools which have extreme expertise in a single discipline.

The money will be comparable for TV rights. The total ledger and sports fit, especially due to diamond sports is with the SEC. Exposure is solidly in the SEC's favor. Proximity likely matters to all ACC schools save Virginia which is a wash between the two conferences' main body of schools.

The point of my post is the value of the SEC is exploding before our eyes. We will not see the next financial leap for about another five years, and we are just now realizing the latest incredible bump from getting out of the CBS contract, but the value of the SEC product is at an all-time high based on the quality and quantity of elite SEC conference games.

Yes, and that is why we will have a leg up on any future growth. What hasn't been mentioned yet, is that the SEC ratings are not only taking off, and dominating the top 3 slots, but CBS's ratings with the Big Ten have fallen over their SEC years. The public is noticing and responding.

If the SEC's viewership numbers continue to climb, the leg up might be head and shoulders above everyone else.

I said last year that we needed more data. We probably still do, as Michigan, USC, Nebraska and Wisconsin are in various stages of "not great". If all of those are in the top 15 to go along with OSU, then the B1G's numbers would be much more competitive, they'd have multiple interesting games every weekend, etc. That can still happen, they could all go on a tear from 2026 to 2029 and the B1G inks a massive extension with very happy partners. Having said that, it is looking more and more like last year's numbers were not an aberration but rather a harbinger of things to come. The SEC's ability to thrive with Texas being merely ok and Georgia and Alabama not quite what they used to be is going to be tough to handle for any other Conference in the long term. As I said in another thread the other day, it doesn't matter if we have Texas, Tennessee, Alabama, LSU and OU on top or Tennessee, Georgia, A&M, Vanderbilt and Ole Miss, our ratings are still going to be stellar.

I am optimistic for the future, and I am more so after the numbers come out every week. When Vanderbilt-LSU can beat every single non-SEC game of the week and pull 5.94m...well, that's a pretty good sign.
(This post was last modified: 10-30-2025 11:57 AM by bryanw1995.)
10-30-2025 11:56 AM
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