(10-29-2025 04:09 PM)TrojanCampaign Wrote: (10-29-2025 03:21 PM)OneSockUp Wrote: (10-29-2025 01:25 PM)TrojanCampaign Wrote: So once again, I'm assuming UNC, UVA, FSU, and Duke go to the SEC. Those are the best brands available. And it would solidify the SEC as the top football and basketball conference. But that still leaves Miami, Clemson, and GT on the board.
Literally my whole point of this thread is to prove that this assumption is folly.
The SEC doesn't need anyone else.
Nobody else is cash positive.
*New point* The SEC doesn't care enough about basketball to sacrifice anything about football -- not money by dilution; not tradition; not rivarlies.
I don't disagree with you.
I've said multiple times SEC expansion doesn't actually make sense. The SEC isn't going to make more money by adding ACC teams because they already control the ACC markets we want.
But I don't see the SEC letting us cherry pick the ACC. Because if we land Clemson, FSU, Miami, FSU, UNC, and UVA for 24. ESPN will be losing a significant amount of properties.
And you are way off base! ESPN will make those decisions, not the SEC. And if they want to shelter schools important to their revenue stream by putting them in the SEC that's what the pro rata clause is all about.
The SEC long ago gave a priority list to ESPN. We've almost completed it. The markets of North Carolina and Virginia were one of the last objectives, along with a second Florida School. Anything beyond attaining that will likely be an ESPN decision and the SEC paid pro rata for cooperating. Duke, Clemson, Georgia Tech, Miami, and an outside shot on N.C. State would all be pro rata kinds of additions if made.
Duke offers a major hoops brand but without UNC's ability to deliver the whole market in North Carolina. Still, they are a massive content multiplier in the Winter.
Clemson simply delivers the rest of a small state of 5 million where it carries half of the college sports viewers. Pro rata extended for Clemson would be for their recent success and strong regional brand. Georgia Tech would get a pro rata if ESPN wanted to lock down the Atlanta DMA. That's a tricky question. UGa carries 52% of it, Auburn, Alabama, Tennessee, and Clemson carry another 1 to 2% between them. Tech carries the rest and can do better in a good year like this one. Miami? Same as Clemson and Ga Tech.
The SEC has two stated goals moving forward, improve basketball and improve academic standing. I can't think of a better way to accomplish that than by taking North Carolina, Duke, Virginia, and another Florida school. ESPN wants to save its growing basketball profile. They like the idea of having all 4 of the top winningest programs in the sport. If they landed all of Kansas they would have the top 5 winningest programs. Kansas, Kentucky, North Carolina, Duke, Syracuse. The networks have to make money 4 seasons out of the year. SEC football is maxing out their numbers for now. SEC basketball has dramatically improved. Adding the national brands to it would do for basketball what Texas and Oklahoma have done for football, and do it without making it even harder than it is now. Florida State would add value there, but so too would Miami. FSU is a state school which carries more House member's support and is currently the #2 state school in Florida. That will likely be the rationale if they are added. They carry 35% of the college sports viewing market in Florida. The Gators carry 42% of it. There is some overlap but having the two ensures that ESPN keeps the top ad rates for their product in Florida.
FSU / Miami are priorities for FOX more than for the Big 10. FOX wants a bigger slice of Florida than half of UCF gives them. Outside of that 50% share in UCF ESPN owns it all.
I don't see them giving up any of it. The SEC is interested in the pass along from top ad rate status and is interested in being able to offer more games in the state of Florida than just the 4 or soon to be 5 on odd years in Gainesville. Another Florida school has long been a priority for the SEC.
I remember when many of you said that A&M would not allow another Texas school in the SEC. I remember when Big Ten pundits here were saying Texas would never stoop to the academic level of the SEC. And all of that time I kept telling them that Texas had been in talks with the SEC since 1987, that their #1 priroity was the number of games they played inside the state of Texas per year, and if something happened to the Big 12 there was only 1 conference that would meet their business model, the SEC. Why? They still play Oklahoma in Dallas annually, and A&M in Texas somewhere every year. With their two buy games that meant they would have 7 games in Texas annually and nobody else could match that. Here we are.
But I knew all of that because I had family in the discussions and after official anouncements they could talk a little bit more about what went on.
Nothing has changed in 35 years. People still believe all of the opinion offered as fact from all kinds of outside sources, reporters are still kept in the dark until the last minute, or used to float trial balloons for public opion, and the most arduous of message board warriors believe things that simply don't exist in the minds of the decision makers. And that defines most of our threads.