(10-27-2025 09:36 PM)bryanw1995 Wrote: (10-27-2025 09:09 PM)OneSockUp Wrote: (10-27-2025 12:00 PM)Stugray2 Wrote: The upside is all about bringing in enough extra money to justify the extra hassle, the lower frequency of second rivalry games and other inconveniences like weeknight football games, of adding a couple schools. For the SEC such schools have to be large whales.
If they're going to be forced to play on Friday nights if they expand, they'll no doubt do an analysis of adding that Friday night game without expansion. Throwing Kentucky vs. Auburn on Friday night this week turns a SEC Network game into a 3.5 million ESPN showcase.
I truly don't think the money will be there to expand -- there would have to be more reasons than dollar signs.
The frustrating thing is that we probably won’t know for several years.
FWIW, I think the money would be there for UNC, FSU, Clemson and/or Miami to join the SEC, but it would be more like the Oregon/Washington “slightly additive” rather than the OUT move. Looking at B1G ratings vs the SEC, I think that the B1G should go after all 4 of those and is very likely to go after at least 2. That doesn’t mean that we must preemptively grab some or all of them, but I think that if all 4 applied tomorrow we probably would accept them.
1. The money will be there because ESPN doesn't want to lose them as product. If their choice was to pay them less in the ACC and watch them leave for FOX or pay them more in the SEC then they pay them more in the SEC. And they do that to save their revenue structure.
2. I seriously doubt the Big Ten has any interest in Clemson. They would win half of 5 million viewers. Miami has six million just in their DMA.
3. UNC and Virginia add. And no, there aren't any out there that add as much as Texas and Oklahoma except Notre Dame. But the subscriptions to the SECN in Virginia and North Carolina pay faithfully every month of every year. They add that and bring a national audience to the vastly improved SEC basketball product. Duke offers similar benefits by adding interest in the New England area. The CEO of Apple holds degrees from Auburn and Duke and is a major contributor at both schools both for academic endeavors and athletics. How additive is Duke? Not as much, but they are coveted by the Presidents. FSU and Miami? FSU brings 35% of the state's college sports viewers to add to Florida's 42%. There is some overlap there. Miami is not as additive as FSU but when winning is a content value multiplier.
4. Of course, the SEC will take them. ESPN will pay us to do so, if ESPN feels there is no other way to hold onto those brands.
5. People here overplay the allure of the Big Ten in these matters. They are allied with the competition of ESPN. ESPN will do whatever is necessary to hang onto their product and so far, their track record is far superior to that of FOX. Their product is proving superior in the ratings, and the option for ACC schools to stay in the region is the SEC which ESPN also owns and can make the transition easier and the scheduling out of conference of old rivals easier.
6. The SEC has no buy in and no period of reduced payouts. This is a factor.
7. I've known the SEC's priorities since the 1990-1 realignment period. They will do everything they can to stay regional and protect it from outside influences.
This, Bryan, is the reality. It is in the business interest of ESPN and the SEC. How many we get simply depends upon how threatened the ACC product becomes. It could be 1 and Kansas, 2, 4, or more. It will likely be a whatever it takes matter.
8. It's all simply business.