(04-22-2023 07:49 PM)HtownOrange Wrote: You next identify a potential 40% payout differential between conferences. Projections of ACC revenues are based on new TV deals against the old ACC estimates without the benefits of the look-ins and the growth of the ACCN. Both the BTN and the SECN are at or near the mature stage (both can grow but mostly through new markets - The BTN via LA, the SECN via OK and minimally via TX as TAMU already carries TX; other growth can occur via significant population growth within the respective networks' footprints - which benefits both the ACCN and SECN and is stagnant for the BTN). The ACCN is in the growth stage and should hit the mature stage before the GOR expires (assuming no new markets are assimilated to the conference).
ACC Network is fully distributed nationally, agreements have been made with all of the major cable providers. But it is recent enough that we don't have the Form 990s to give us clues as to how much the mature ACC Network is paying the ACC schools.
https://theacc.com/news/2021/11/30/gener...ution.aspx
Quote:A Hoops is significantly underpaid because the rumor from most sports nuts is that football drives the bus. However, the TV ratings do not support the argument, nor do recent conference deals.
I'm not sure what deals you're referring to. Football-only memberships have paid about 75% of a full share. Notre Dame seems to get 25% of an ACC revenue share.
The Big East gets about 20, 25% of what the ACC, Big 12 and PAC-12 were getting.
The old hybrid Big East was an outlier, a premier basketball league but a second-tier football league. But that was handled with separate football and basketball contracts.
Quote:Side bar:
Power conferences average 6-7 home games/year, or 7 games X 3 hours of advertising opportunity, or 18-21 hours in the regular season. Home games in hoops average 18-20 games, or 36-40 hours of advertising opportunity. The standard argument is that football is 75%of the TV deal, hoops 25% of the deal. Then there are the "exceptions", "outliers", "excuses", "howevers", "buts", "yets", etc. None of which come from real decision makers. I will stand corrected if someone provides valid first hand documented statements from network, conference, or even AD's who were/are actively involved in the negotiations to support such claims.
Quote:Back to analysis: For the "common knowledge" to be true, football TV ratings must be 6X better than hoops ratings (hint: on average they aren't) because football has half the exposure opportunity and allegedly is 3X the value of hoops outright. In truth, the ratings averages are roughly equal.
That's just not true? I mean, it might be true if you take the average of Nielsen rated games, because then you're not including a lot of near-zero-rated basketball games in the average
Quote:While the SECN's original deal may have been on the scale of 75%/25% because SEC hoops were garbage for the most part when the SECN started, that is no longer true nor would the split apply to any other P5 conference as the remaining four had respectable to elite hoops top to bottom (I would argue the SEC has joined them, now). Conclusion: The "football drives the bus" argument has been used to keep TV deals down,
It didn't work. TV deals have not been kept down, at all. At least not until the last few months as the PAC has circled the drain.
Quote:but conferences have been learning more about the revenues, there is much more money out there for the conferences and the schools.
For the top brands, that can deliver top-performing audiences, yes. For the middling schools, who can't muster OTA-level audiences, they can take what ESPN and/or Fox/FS1 offer, or they can starve in the dark.
Quote:See what the Big12 received WITHOUT it's two top draws! The Big 12 has less draw and actual ratings than the ACC, plus less growth potential.
Finally, as noted, ESPN owns the ACCN and SECN. Fox wants more of an imprint in the northeast market, mid-Atlantic and a portion of the southeast.
What closely what Fox actually does. They own their TV stations in the NFC markets. that's not an accident, that's a deliberate strategy. They own-and-operate the Fox stations in 14 of the 16 NFC cities (including Milwaukee, excluding New Orleans and Charlotte) plus Houston, Austin and Orlando.
Fox has NFC football. That's all the imprint they need. You could say that the Big 12's footprint lines up well with the Fox O&O stations -- Orlando, DFW, Houston, Austin. But the PAC footprint lines up just as well -- San Francisco, Seattle, Phoenix, plus some residual Los Angeles interest.
People should stop thinking of Fox as a major chess-playing manipulator at this point. They are no longer a heavyweight. Their market cap is $15B. The company is Fox News and NFC football, the rest is break-even window dressing.
Quote:In the northeast (with more than 25% of the U.S. population) college hoops is king over college football.
I'm not sure whether this is still true. College football has become a national entertainment product. There isn't a fanatical fandom in the northeast, but there's a population who will crack open a beer and watch some football after the kids are home from practice and the lawn is mowed etc. They're as likely to watch Michigan as Ole Miss though, they're VERY casual fans.
(I agree that ESPN isn't going to nuke the ACC, so I'm deleting a whole bunch of that. The marginal advertising revenue produced from replacing a top 10 FSU/Clemson vs ACC opponent game with a 5th or 6th SEC mega-matchup on any given Saturday doesn't replace the ACC Network revenue lost.)
Quote:I agree that Fox knows what they are doing. They will do what they can to entice defectors. ESPN knows this. ACC schools know this.
Fox is not the puppet master, they don't have the stroke. The Big Ten is driving the bus. Do you think Fox wanted to bring the Los Angeles schools into the Big Ten, and then have them play their Big Ten games on NBC and CBS because it's 9 in the morning in LA? I very much doubt that USC and UCLA don't have protections in the TV contract against Big Noon games, and I very much doubt that NBC and CBS are paying the kind of money they're paying to go head-to-head with a Big Ten game on Fox.
Quote: The real facts are that for 2020-2021 (2021 fiscal year) payouts, the ACC was 3rd, and just under $40MM, the B1G was 2nd at $49.6MM.
On the one hand, that's before the ACC Network money fully kicks in. (2021-22 year, maybe 2022-23). But it's also before the Big Ten and SEC money skyrockets.