(07-27-2021 09:46 AM)BearcatMan Wrote: Stew Mandel did a thorough run-down of TV ratings in non-UT/OU Big 12 games versus games including Cincinnati or UCF...the numbers show just how ****** the Big 12 is in TV ratings now, and why they won't be valued anywhere near where they are currently. Definitely check it out if you have a subscription, but it basically amounts to only 90.000 viewers different over the last 6 years.
Yeah, but UC and UCF are the two most valuable programs in the AAC.
Compare the ratings for KSU vs ECU. Or Baylor vs Tulane. It's not even close.
Also, the Big 12 is getting about $35 million per member. Even if Texas/Oklahoma are worth $115 million apiece, that means the Little 8 are worth $15 million apiece.
And if Texas/Oklahoma are worth $115 million apiece, then so are Alabama, Georgia, LSU, and Florida. And Texas A&M and Auburn are close (call it $100 million apiece). That would mean the rest of the SEC (which gets $45.5 million apiece) is worth negative 2.3 million apiece (which is impossible).
Similarly, the AAC is getting $8 million apiece. It's likely that the top 3-4 programs are worth double ($16 million) and the bottom ones are worth half or less ($3-4 million).
So I think it's quite reasonable to think that a Big 12 that adds UC, UCF, Houston, and Memphis would get $15 million apiece for TV rights.