(09-03-2018 06:42 PM)GrayBeard Wrote:  Do you understand marketing at all?

I think it's something like this:

Boycott In-N-Out Burger: Stupid snowflakes, you only draw attention to that which you hate!

Boycott Nike: The wrath of 65-year-old white guys shall bring the corporate power to its knees!

But haven't sussed out just yet how it cripples Nike to go out and buy new shoes just to have some to burn:

Nike down 2.5% this morning. With a $128,000,000,000 capitalization, they are losing $3.7 billion on the heels of the Colon Kapernick ad campaign.

Well done, schmucks.

(09-04-2018 08:27 AM)Momus Wrote:  

(09-04-2018 08:13 AM)miko33 Wrote:  

(09-04-2018 07:59 AM)Momus Wrote:  

(09-04-2018 07:53 AM)fsquid Wrote:  

(09-04-2018 07:38 AM)VA49er Wrote:  Who cares? It's obvious he isn't cut out for football and activism is his primary objective anyway. Let him go and do whatever campaign he desires. Folks can choose to buy Nike or the other various brands with their money, etc..

I only care about it from looking at it as a business case. I mean what company does this the week the NFL is starting. The first season in 2 years where the focus isn't on the anthem.

Nike sees the writing on the wall, and they want to be able to point back in future decades and say they took active steps to be on the right side of the struggle for equality. They’re going to take some heat from the racists right now, but it’s definitely the right long-term move from both moral and financial standpoints.

Don't think so. There is definitely long term strategic planning at corporations; however, that's way too long of a horizon to project out. This is a snap judgement by someone in charge of marketing who thinks that this ad campaign is going to be a net positive TODAY. We'll see if that happens.

A decision of this magnitude was signed off on by a lot more than a SVP of Marketing, and it wasn’t done in a snap. Nike knows their market, and they see how this is going to play out. And you’re wrong if you think this is a massively long horizon.

Perhaps they were deliberate in this choice, but I wouldn't be so sure of that. Still, I don't think this was a multi-year analysis. Every major corporation knows their market - the key is whether they make the correct moves to either capture market share or get a higher premium for their products.

(09-04-2018 08:40 AM)58-56 Wrote:  

(09-03-2018 06:42 PM)GrayBeard Wrote:  Do you understand marketing at all?

I think it's something like this:

Boycott In-N-Out Burger: Stupid snowflakes, you only draw attention to that which you hate!

Boycott Nike: The wrath of 65-year-old white guys shall bring the corporate power to its knees!

But haven't sussed out just yet how it cripples Nike to go out and buy new shoes just to have some to burn:

California Democrat Leader Gives Up on In-N-Out Burger Boycott

bwahahahahahahahahahahahahaha

https://www.breitbart.com/california/201...r-boycott/

(09-04-2018 08:40 AM)58-56 Wrote:  

(09-03-2018 06:42 PM)GrayBeard Wrote:  Do you understand marketing at all?

I think it's something like this:

Boycott In-N-Out Burger: Stupid snowflakes, you only draw attention to that which you hate!

Boycott Nike: The wrath of 65-year-old white guys shall bring the corporate power to its knees!

But haven't sussed out just yet how it cripples Nike to go out and buy new shoes just to have some to burn:

You do realize there is a large difference between the issue with In-N-Out and Nike.

One was about a small donation to the Republican party (by the way, they had a history of giving to both sides IIRC) and the other is about using a polarizing figure in a national add campaign....

Oh and 1 of the companies is a privately held company, while the other is a publically traded company.

(09-04-2018 07:59 AM)Momus Wrote:  

(09-04-2018 07:53 AM)fsquid Wrote:  

(09-04-2018 07:38 AM)VA49er Wrote:  Who cares? It's obvious he isn't cut out for football and activism is his primary objective anyway. Let him go and do whatever campaign he desires. Folks can choose to buy Nike or the other various brands with their money, etc..

I only care about it from looking at it as a business case. I mean what company does this the week the NFL is starting. The first season in 2 years where the focus isn't on the anthem.

Nike sees the writing on the wall, and they want to be able to point back in future decades and say they took active steps to be on the right side of the struggle for equality. They’re going to take some heat from the racists right now, but it’s definitely the right long-term move from both moral and financial standpoints.

Interesting you label anyone who disagrees as a racist. You know, that type of thinking has electoral ramifications if you haven't noticed.

(09-04-2018 04:55 AM)Owl 69/70/75 Wrote:  

(09-04-2018 12:17 AM)JDTulane Wrote:  

(09-03-2018 11:43 PM)450bench Wrote:  

(09-03-2018 11:15 PM)Jjoey52 Wrote:  

(09-03-2018 11:05 PM)JDTulane Wrote:  Love it. Nothing more American than dissent and capitalism finding some sort of mutualistic partnership.
I'll buy my new soccer cleats from Nike again!

Guess it figures that soccer players would support this.
Sent from my iPad using Tapatalk

My thoughts exactly.

I play tennis and volleyball too. Must be one of them European liberals.
Or does my kickball team bring it back to good old Amercan libruhl? But then there's the long distance running... and now I'm confused.
Anyway... closest I'll get to playing football is my armchair QB game.

I would guess Nike sees this as a calculated marketing effort. They will lose customers who disagree with Kaepernick, and will gain greater loyalty from those who support him. We shall see how that works.

You never pick an ad that loses customers unless you are a moron. You pick someone who adds only. Now if they thought they could tick off people who didn't buy, maybe they pick someone controversial. But Nike sells to about everyone.

(09-04-2018 07:23 AM)49RFootballNow Wrote:  I'm curious exactly what these people want to stop their protest? What's the goal? Reparations? Free cell phones? Only colored folks can be cops? What will make them happy with being here, and if nothing will, why not choose a new place that will make them happy? What's the goal line?

America. They hate America.

(09-04-2018 09:02 AM)GrayBeard Wrote:  

(09-04-2018 08:40 AM)58-56 Wrote:  

(09-03-2018 06:42 PM)GrayBeard Wrote:  Do you understand marketing at all?

I think it's something like this:

Boycott In-N-Out Burger: Stupid snowflakes, you only draw attention to that which you hate!

Boycott Nike: The wrath of 65-year-old white guys shall bring the corporate power to its knees!

But haven't sussed out just yet how it cripples Nike to go out and buy new shoes just to have some to burn:

You do realize there is a large difference between the issue with In-N-Out and Nike.

One was about a small donation to the Republican party (by the way, they had a history of giving to both sides IIRC) and the other is about using a polarizing figure in a national add campaign....

Oh and 1 of the companies is a privately held company, while the other is a publically traded company.

Nobody is saying Kapernick can't protest the flag. People just don't want to pay to see it. And Nike is giving a big middle finger to half its customers. In and Out is just exercising their political rights. Objecting to that is Stalinist.

(09-04-2018 07:53 AM)Momus Wrote:  

(09-04-2018 07:36 AM)HuskyU Wrote:  

(09-04-2018 06:37 AM)JTiger Wrote:  This should be fun to watch.

I find it hard to believe that Nike would go to bat for a QB who is washed up like Kap.

It would be one thing if this was a QB like Rodger, Brady, or even Goff.

I guess the thinking is to appeal to the neighborhoods where they support Kap and steal their shoes.

Get the popcorn ready.

FIFY

Elaborate more on those neighborhoods if you would. I’d love to hear more, although I suspect you won’t say anything else.

I heard this being discussed on NPR this morning stating this very thing. Is NPR Liberal enough for you?

(09-04-2018 09:03 AM)VA49er Wrote:  

(09-04-2018 07:59 AM)Momus Wrote:  

(09-04-2018 07:53 AM)fsquid Wrote:  

(09-04-2018 07:38 AM)VA49er Wrote:  Who cares? It's obvious he isn't cut out for football and activism is his primary objective anyway. Let him go and do whatever campaign he desires. Folks can choose to buy Nike or the other various brands with their money, etc..

I only care about it from looking at it as a business case. I mean what company does this the week the NFL is starting. The first season in 2 years where the focus isn't on the anthem.

Nike sees the writing on the wall, and they want to be able to point back in future decades and say they took active steps to be on the right side of the struggle for equality. They’re going to take some heat from the racists right now, but it’s definitely the right long-term move from both moral and financial standpoints.

Interesting you label anyone who disagrees as a racist. You know, that type of thinking has electoral ramifications if you haven't noticed.

Racist doesn't mean what you think. It means, "I hate you and don't want to hear what you have to say." Meaning, they have nothing to counter your points. They've lost the argument. Bigot is the same.

Eh. I just won't buy anymore Nike which I haven't in awhile anyway. I buy mostly UA or Adidas anyway.

Nike just signed their death warrant... i.e. Red Hen

(09-04-2018 08:42 AM)ODUsmitty Wrote:  Nike down 2.5% this morning. With a $128,000,000,000 capitalization, they are losing $3.7 billion on the heels of the Colon Kapernick ad campaign.

Well done, schmucks.

I'll stick with my Asics.

This stunt is about as dumb as they come.

That must be one closed bunker of a meeting room where they all nodded thoughtfully and said, "Yea, this is a good idea".

(09-04-2018 08:42 AM)ODUsmitty Wrote:  Nike down 2.5% this morning. With a $128,000,000,000 capitalization, they are losing $3.7 billion on the heels of the Colon Kapernick ad campaign.

Well done, schmucks.

That whole segment is down this morning, so the correlation isn't there yet.

(09-04-2018 09:22 AM)UTSAMarineVet09 Wrote:  Nike just signed their death warrant... i.e. Red Hen

I dunno know about you but their stuff hasn't been all that great lately.

(09-04-2018 09:22 AM)JMUDunk Wrote:  

(09-04-2018 08:42 AM)ODUsmitty Wrote:  Nike down 2.5% this morning. With a $128,000,000,000 capitalization, they are losing $3.7 billion on the heels of the Colon Kapernick ad campaign.

Well done, schmucks.

I'll stick with my Asics.

This stunt is about as dumb as they come.

That must be one closed bunker of a meeting room where they all nodded thoughtfully and said, "Yea, this is a good idea".

That's the disturbing thing. I had not realized how many well educated morons live in this country. Nike is not Madonna. Having people talk about you when most of those offended don't buy your stuff anyway is not Nike's situation.

What happens a lot of time is their is one moron at the top and everyone falls in line. Its always been the case that there were few people who would tell the emperor he had no clothes.

You want employees who will challenge you. I was working on an audit and the manager was having me do something that I thought was a total waste of time. I argued with him. But when he wouldn't be convinced, I did it and did it well. When I got my review at the end of the job, he acknowledged that.

But since Nike is in Portland and marketing people tend to be young, creative types, I suspect it was a room full of morons.

(09-04-2018 09:23 AM)fsquid Wrote:  

(09-04-2018 08:42 AM)ODUsmitty Wrote:  Nike down 2.5% this morning. With a $128,000,000,000 capitalization, they are losing $3.7 billion on the heels of the Colon Kapernick ad campaign.

Well done, schmucks.

That whole segment is down this morning, so the correlation isn't there yet.

Sketchers is up.

Also, Nike can be an initial drain on others in the same sector until they de-couple some of the automatic trading decisions from an unrelated hit in one of the stocks in the sector.

(09-04-2018 09:30 AM)bullet Wrote:  

(09-04-2018 09:22 AM)JMUDunk Wrote:  

(09-04-2018 08:42 AM)ODUsmitty Wrote:  Nike down 2.5% this morning. With a $128,000,000,000 capitalization, they are losing $3.7 billion on the heels of the Colon Kapernick ad campaign.

Well done, schmucks.

I'll stick with my Asics.

This stunt is about as dumb as they come.

That must be one closed bunker of a meeting room where they all nodded thoughtfully and said, "Yea, this is a good idea".

That's the disturbing thing. I had not realized how many well educated morons live in this country. Nike is not Madonna. Having people talk about you when most of those offended don't buy your stuff anyway is not Nike's situation.

What happens a lot of time is their is one moron at the top and everyone falls in line. Its always been the case that there were few people who would tell the emperor he had no clothes.

You want employees who will challenge you. I was working on an audit and the manager was having me do something that I thought was a total waste of time. I argued with him. But when he wouldn't be convinced, I did it and did it well. When I got my review at the end of the job, he acknowledged that.

But since Nike is in Portland and marketing people tend to be young, creative types, I suspect it was a room full of morons.

I highly doubt Nike is being run people native Portlanders..... Yes maybe many of the underlings are, but not the decision makers.

Nike is betting on SJW's. It's a bet, and gambling like that is why Las Vegas looks the way it does....