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Potential Fox-Disney Deal & ESPN impact
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Attackcoog Offline
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Post: #101
RE: Potential Fox-Disney Deal & ESPN impact
(Today 12:49 AM)sctvman Wrote:  
(Yesterday 04:48 PM)Wedge Wrote:  
(Yesterday 01:12 PM)sctvman Wrote:  And even lesser-known games online this year have gotten huge amounts of views. FAU-Charlotte on the Saturday after Thanksgiving got almost 82,000 views at one point or another doing the game.

TV ratings (which drive advertising rates) are not measured that way. They're measured by the average number of viewers throughout the program, which is much lower than the total number who watch for at least a few seconds at one point or another. The TV rating for 82,000 "unique views" would probably be something like an average of 20000-25000 viewers. That's fine for streaming, but it would be a disastrously low number for a rating on a cable channel like FS1 -- the least-watched CFB game on FS1 this season (UCF-Maryland) had a TV rating of 247,000 viewers. 20000-25000 is so low that only games on beIN Sports have ratings that low.

I know CBSSN isn’t rated, but probably CBSSN has a little higher ratings than beIN. Still, their football games probably wouldn’t average more than 50K or so, except for the Oregon St-Colorado St game they had to start the year and that bowl game they have this weekend. Basketball rates lower than that. FS2 also has a few games rating around that 20-30K number.

Still, that’s barely enough to make a dent. That’s less than some local newscasts in a under top 100 market.

CBS-Sports has about 3 times the subscriber base of BeIn and is quite a bit more established. They have been the home of both Navy and Army for a while (as well as CUSA, MW, and AAC content). Their ratings are probably fairly comparable to ESPN-News. When it comes to streaming--its tough to compare "views" and ratings. I remember a few years ago there was an article that indicated that the MAC games on ESPN-3 were only drawing the equivalent of 3K viewers each. That was about 3 years ago and streaming has certainly become bigger---however, its not like Im talking about the dark ages where Rokus and Apple TV's were not around. Streaming sports was pretty big 3 years ago.

Here is the deal. There are a lot of choices out there on the typical Saturday. The major OTA and cable channels where everyone knows to go to for sports are still the best way to find a mass audience for college football games. Streaming is great for college football content that wouldn't otherwise get a traditional television broadcast slot--but streaming content is "on demand". With streaming content you need to know specifically where to look and then you need to specifically ask for it. That means the hard core fans of that team are going to go find that streamed game for "Watsamatta U"---everyone else is just going to turn on the cable (or OTA TV) and flip to the first game that looks kinda interesting to them.
(This post was last modified: Today 01:39 AM by Attackcoog.)
Today 01:34 AM
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