ThreeifbyLightning
Heisman
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I Root For: Univ of Middle Tennessee
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RE: What's Better for Building Brand/Exposure? Football or Basketball
(06-23-2017 09:56 AM)Volkmar Wrote: (06-23-2017 09:37 AM)ThreeifbyLightning Wrote: (06-23-2017 09:30 AM)Volkmar Wrote: (06-23-2017 07:20 AM)ThreeifbyLightning Wrote: (06-22-2017 06:59 PM)Volkmar Wrote: Everything in college sports is measured in dollars and cents. Without the $$, there are no facilities or anything else related to a sports program. Looking at WKU in 2010, the average revenue generated by basketball was $1,965,315, while the average revenue generated by football was $5,768,244, or three times that of basketball. So again, football is the bread winner and keeps other sports going, giving further exposure to the university in those sports.
Again though this is an example of a sliding scale that's not comparing apples to apples. You are making this comparison at time when wkcc basketball has sucked and it's football program has experienced unprecedented success.
If the hoops team makes a couple of Sweet 16 runs in the same time frame then I'm not sure these numbers look anything like this. Have to keep the comparisons on par for a valid discussion.
Okay, then find me one year, just one year, where basketball generated more revenue at WKU than football did. I made the effort to scour WKU revenue figures for something tangible. Your turn.
This discussion isn't about what generates more revenue. It's about what builds a schools brand more effectively and efficiently. Pulling from what I put in the value thread...
For instance, following its 2010 tournament march, Butler commissioned a pair of firms to track TV, print, and online media publicity from March to December of that year. The tally topped out at more than $639 million, a figure that dropped to about $500 million after Butler's 2011 Final Four appearance. "We couldn't afford to buy the kind of exposure our team earned," Collins said.
Short of being one of the four playoff teams in football what is going to deliver that type of an impact? No doubt a final four appearance in football (i.e. being one of only four playoff teams) is likely to have more of an impact than the Final Four in basketball but there isn't any of us ever making it to the football playoff no matter how good our season is yet we can make that run in basketball.
Dude, you're the one who said that my revenue figures were from a time when WKU basketball sucked and football enjoyed unprecedented success. So find an example for me of the other side of the coin. Btw, you're wrong about what you said anyway because as previously stated, my figures were from 2010, and WKU went 2-10 that year in football, 0-12 the year prior, and 2-10 the year prior to that. Their basketball team was 16-16, 21-13, and 25-9 in the same 3 years. And if you don't believe that revenue is a huge part of this question, you're living under a rock. As I've said 3 times now, and you know this to be true as well, football is THE revenue generator that keeps other college sports going, giving schools across the country more exposure in other sports.
As for your Butler example, since they did make the Final Four that year, I think it would be more relevant if you compare that to Boise State's 2009 or 2006 football season for comparison.
I also think that part of the answer lies in what part of the country a university is in. When you're talking about states like Indiana (Butler), Kentucky, or North Carolina, those have traditionally always been basketball states because their football sucks most years. It's not at all surprising to see Butler become media darlings there when they have a good run. But they're an anomaly because in most of the country, football is king.
Dude, revenue is but one of many aspects of brand. Though I misunderstood the years you looked at I never said basketball would be higher and the revenue discrepancy between football and basketball is always going to exist. Much larger venues, higher prices on the tickets, higher prices on concessions. Consider a school that averages 20K over six football games will have 120,000 people through the gates. Same school averages 6K for 13 home games in basketball has 78,000 total butts. As a result advertisers are going to pay more for space inside the football stadium than basketball. Every revenue driving factor is skewed in football's favor. This isn't a revenue debate. It's which one can you build a brand on more? That's the question. If you want to have a revenue debate feel free to start a new thread.
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