(02-13-2014 11:34 AM)Topkat Wrote: A slideshow from Frank The Tanks site that shows in 2011 the Big 12 (aTm and Mizzou included) ranked just ahead of the Pac for football viewership (behind the SEC, B1G and ACC).
Since aTm and Mizzou left the Big 12 it's not a stretch to think they have fallen below the Pac in viewership. I would be surprised if they haven't.
http://frankthetank.me/2012/02/27/sports...edia-buzz/
The PAC has the best argument vs us compared to the ACC but in the info I just pulled out 6 games each and we were ahead by 300k per game despite a "down" year and the PAC having 2 national contenders (UO and Stanford) and a soap opera at USC. I mean Texas, TCU, WVU, ISU, KU, and KSU all got off to a slow start, UT and WVU upset OU and OSU midseason dragging down the perception of the Okie schools, and left BU and Tech basically carrying the league's national title chances from early October on and while we've both improved our brand it's not the optimal ratings setup.
For us to come out ahead with UT, OU, OSU, WVU, TCU, and KSU all having perception issues at midseason and do so with half our games on the startup FS1/FOX combo is a win. Both issues aren't likely to be this bad in the future. I mean how often are both of the past 2 defending champs, 2-3 biggest brands, and a preseason favorite taken down a peg that early? Not often.
2011 had a lot of differences coverage wise- P12 net wasn't around, our ABC/ESPN extension wasn't kicked in yet IIRC, LHN was starting, and that 2011 data does not tell you which networks are included. Is that just ABC, ESPN, ESPN2, FX, CBS or do smaller outfits like VS, FSN, FCS, or CBSCS get lumped in? Also how many games per school? It would be nice to get the whole data.
Regardless of whether the Big 12 or Pac 12 is slightly ahead way the numbers (when adjusted for apples to apples) don't paint a bad picture on our league or theirs. Frankly with both leagues having to carry FOX/FS1's startup issues it paints them strongly vs the ACC who has all their rated games on the ABC/ESPN platform which is already on people's default channels to watch CFB.