bryanw1995
+12 Hackmaster
Posts: 13,390
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I Root For: A&M
Location: San Antonio
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RE: Ohio state senator wants to limit streaming-only games
(10-17-2023 10:53 AM)Frank the Tank Wrote: (10-17-2023 10:30 AM)The Cutter of Bish Wrote: Go College Sports Wrote:I don't think the BTN comparison is quite right. Within a year of launch, most people with basic cable in footprint had expanded access to games that had previously been available on a patchwork, regional syndicated basis and/or on PPV out of market, at marginal additional cost, if any.
It's not clear what benefits that same consumer is going to get from streaming and when. You've taken a game previously available to almost everyone, moved to a service with an additional charge, where the service might often be perceived as being of lower value to the consumer, both in overall quality and in convenience (e.g. inability to channel surf). And that's before you get into second order costs to the league (fans general feeling of being taken advantage of, moving games to a platform with much lower exposure and no hopes of capturing the casual fan, etc.)
I think you're both right on your takes. I do think the BTN comparison is fair; it's a progression, and, really, the next step of the journey of placing content. It started with moving local team games off the basic dials to cable options, then to more niche cable options (and I think this is a big range from BTN when it started to what now is all of the ESPN channels, including ESPN+, to the BTN+ channels), to streaming. As a Penn State alum, I've had to shift from not doing a darned thing in getting to enjoy Penn State on channels where cable wasn't necessary to this level of "needing" expanded cable and streaming services to access all of the content. This is especially true, even outside of Penn State football interest, for my college basketball fix for all of the local (to me) teams.
But, yeah, streaming is at this point where it's current form does not work well with cable/channel-surfing. The apps can be good or not. For Peacock, totally not. And, I agree that this sense of fan exploitation is a bit different in that, at least for Comcast/Peacock, I could be an Xfinity customer, decked out to the gills with my sports tiers. To then have to then add more to access Peacock, which I can't then just surf with the other games (this is total failure for the NBC/Comcast app); for my local team, no less? I'm not a fan of this. But, I expressed where my anger in this one rests: back on the schools. Feel free to hate on Comcast and how bad Peacock is (I know I'm there)...your schools are doing this to fans. Heck, I feel like this is covered territory in a way because of how the PAC-12 did this to its fans with their media deal.
Frank the Tank Wrote:This is why the government shouldn’t be intervening in these transactions in the first place. Every action has a reaction. NBC paid additional money to have streaming-exclusive Peacock games. If they aren’t exclusive in the markets where the games are in most demand (e.g. an Ohio State game in the State of Ohio), then the value drops considerably and the media partner will pay less money. Is the Ohio legislature willing to cover that shortfall?
I mean, this is a collective of mostly public state institutions, so why are we treating it like private businesses in a free market? I get the desire for exploring the space of the market, but, I'd also say OSU shouldn't really hand everything over and/or demand something more given what they are. There is this nagging ethical matter about transparency for these institutions once they work in cohort with the athletic conference that is very suspect; where the state houses are in the decision-making. So, I very much disagree about the government not intervening...oh, they very much should. At least, with public institutions.
The state governments are two-faced about it. They have virtually all drastically cut public funding for these universities (in many cases barely funding them at all) and tell them to go out and find alternative funding sources to cover the difference… yet then turn around and complain about those alternative funding sources (whether it’s a streaming deal like this one or letting in more out-of-state students that pay more tuition).
Not to mention, once again, how do you distinguish between a restriction on streaming for Ohio State versus the MAC schools that have virtually no market power to dictate terms and wouldn’t get a TV deal at all without a streaming-exclusive component? These politicians are trying to legislate a global change - a movement from linear TV to streaming - that is completely out of their control. The only thing I’m confident of is that whatever the government thinks is a good solution on this matter will end up backfiring and/or become outdated quickly (e.g. in 5 years when there are more streaming households than cable households, cutting off streaming exclusives would *reduce* access to residents). The comments from the legislator seem to indicate that he either has zero understanding of the broader entertainment industry trends that are waaaaay beyond simply impacting Ohio State or chooses to ignore it because it will score a few cheap political points.
Murphy’s Law now says that the Bengals and Browns will end up playing in the NFL Wild Card Game that is a Peacock exclusive this year, which will make these Ohio politicians’ heads completely explode. Granted, the NFL does mandate streaming and cable games to be simulcast on an OTA channel in home markets, but note that the OTA channels would *want* those games via a free market process, anyway. At the same time, if the NFL is putting its most valuable product of them all - a *playoff* game - exclusively on streaming, then no other sports entity really has any standing to challenge to inevitable march towards streaming. (And to be clear, I think streaming is a *much* worse business for both the media companies and sports leagues compared to cable, but there’s no turning back.)
On NIL, it really is the Wild West right now. The P5 schools in Texas got a huge shot in the arm from our legislature. Tennessee has, too. Many others? Crickets, or less-effective legislation that puts them at a disadvantage against other Conference schools. One overarching set of NIL rules for the entire country would be a very good idea, but, unfortunately for us, it will take an Act of Congress to make it happen.
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