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Dodd: Amazon interest may affect Big Ten, Big 12, Pac-12 composition...
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mj4life Offline
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Post: #41
RE: Dodd: Amazon interest may affect Big Ten, Big 12, Pac-12 composition...
(09-20-2022 11:04 PM)Frank the Tank Wrote:  
(09-20-2022 08:21 PM)bryanw1995 Wrote:  
(09-20-2022 06:03 PM)random asian guy Wrote:  Another Dennis Dodd posting, basically speculating about Pac’s further defection to the BIG.

I am sure that the Pac is talking with Amazon as ESPN lowballed and Fox is not interested in the Pac media deal. But why should the BIG reconsider Amazon and Pac 12 schools now? They must have crunched the numbers multiple times before signing the media deal and decided Amazon / Oregon / Washington were not valuable enough (in terms of money and/or exposure).

Another way to say that is “why should Amazon hugely overpay for PN4 in the B1G when they can pay less for them in the PAC”. I don’t want to say that they’re the favorites to land the PAC now, but they might be. And if they like the pac, they must really be interested in the big 12.

I’m getting dangerously close to forecasting both pac and big 12 keep their current roster this cycle with payouts like:

PAC $37.5m all Amazon
Big12 $42.5m, ESPN and Fox

That won’t be much fun for us bc we won’t have as much to talk about, but it would be a huge win for both of those conferences.

The looking for lower costs and a bargain would be a type of calculation that that ESPN would make - they’re filling multiple networks with 24/7/365 sports content plus a dedicated sports streaming service. Sheer tonnage even if it’s not marquee content has value to them.

Amazon is playing in a very different space. This isn’t about being cost conscious for them. They’re looking for monster cultural touchstone content - the type of programs that Netflix and Disney+ have been better at doing up to this point - to drive Prime subscriptions.

Think of it this way: for any other streaming service, their revenue is largely the number of subscriptions times the subscription price. So, if a property can add 1 million subscribers for a $10 per month service like ESPN+, that’s $120 million in revenue per year.

The Amazon numbers are totally different. An additional 1 million Prime subscribers at $139 per year (the current price) means the revenue starts out at $139 million per year. However, the latest figures show that Prime subscribers spend $1400 per year on Amazon. That’s an *additional* $1.4 billion in top line revenue to Amazon that comes from those 1 million Prime subscribers. Now imagine if there’s programming that can draw 2 million, 3 million or 10 million more subscribers. That’s multiple billions of dollars more in top line revenue from that customer base.

So, my educated guess is that the “good and solid” sports leagues like the Pac-12 and Big 12 really don’t get Amazon’s heart pumping. They need blockbusters: the NFL nationally, Yankees in the NYC market, Champions League in the UK market, etc. The only two college conferences that provide that blockbuster content are the Big Ten and SEC. (It’s in the entertainment space, too. Amazon is spending over $700 million for the first season of its Lord of the Rings show. That’s nearly three times the *combined* budget of the Peter Jackson Lord of the Rings movie trilogy.)

I don’t buy that any of the linear networks want more power conference consolidation, *especially* ESPN. I disagree with many others here on that point. However, Amazon is really the one entity that benefits from consolidation provided that they can get the rights. Amazon needs blockbuster sports content (not merely good enough content) because each additional subscriber isn’t just worth the Prime subscription price, but also another $1400 per year in additional Amazon purchases from that household. That makes the $10 per month ESPN has been making from cable subscriber fees look like chump change compared to the Amazon business model. Amazon is a company that’s built on scale (from product sales to cloud services), so it doesn’t surprise me they’re now looking for scale in their Prime programming.

Wouldn't surprise me if Amazon doesn't make huge play for some NBA coverage. IMO the NBA would be better served putting NBA tv on a platform like Amazon exclusively &provide content that has global appeal
09-21-2022 08:30 AM
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Frank the Tank Offline
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Post: #42
RE: Dodd: Amazon interest may affect Big Ten, Big 12, Pac-12 composition...
(09-21-2022 08:30 AM)mj4life Wrote:  
(09-20-2022 11:04 PM)Frank the Tank Wrote:  
(09-20-2022 08:21 PM)bryanw1995 Wrote:  
(09-20-2022 06:03 PM)random asian guy Wrote:  Another Dennis Dodd posting, basically speculating about Pac’s further defection to the BIG.

I am sure that the Pac is talking with Amazon as ESPN lowballed and Fox is not interested in the Pac media deal. But why should the BIG reconsider Amazon and Pac 12 schools now? They must have crunched the numbers multiple times before signing the media deal and decided Amazon / Oregon / Washington were not valuable enough (in terms of money and/or exposure).

Another way to say that is “why should Amazon hugely overpay for PN4 in the B1G when they can pay less for them in the PAC”. I don’t want to say that they’re the favorites to land the PAC now, but they might be. And if they like the pac, they must really be interested in the big 12.

I’m getting dangerously close to forecasting both pac and big 12 keep their current roster this cycle with payouts like:

PAC $37.5m all Amazon
Big12 $42.5m, ESPN and Fox

That won’t be much fun for us bc we won’t have as much to talk about, but it would be a huge win for both of those conferences.

The looking for lower costs and a bargain would be a type of calculation that that ESPN would make - they’re filling multiple networks with 24/7/365 sports content plus a dedicated sports streaming service. Sheer tonnage even if it’s not marquee content has value to them.

Amazon is playing in a very different space. This isn’t about being cost conscious for them. They’re looking for monster cultural touchstone content - the type of programs that Netflix and Disney+ have been better at doing up to this point - to drive Prime subscriptions.

Think of it this way: for any other streaming service, their revenue is largely the number of subscriptions times the subscription price. So, if a property can add 1 million subscribers for a $10 per month service like ESPN+, that’s $120 million in revenue per year.

The Amazon numbers are totally different. An additional 1 million Prime subscribers at $139 per year (the current price) means the revenue starts out at $139 million per year. However, the latest figures show that Prime subscribers spend $1400 per year on Amazon. That’s an *additional* $1.4 billion in top line revenue to Amazon that comes from those 1 million Prime subscribers. Now imagine if there’s programming that can draw 2 million, 3 million or 10 million more subscribers. That’s multiple billions of dollars more in top line revenue from that customer base.

So, my educated guess is that the “good and solid” sports leagues like the Pac-12 and Big 12 really don’t get Amazon’s heart pumping. They need blockbusters: the NFL nationally, Yankees in the NYC market, Champions League in the UK market, etc. The only two college conferences that provide that blockbuster content are the Big Ten and SEC. (It’s in the entertainment space, too. Amazon is spending over $700 million for the first season of its Lord of the Rings show. That’s nearly three times the *combined* budget of the Peter Jackson Lord of the Rings movie trilogy.)

I don’t buy that any of the linear networks want more power conference consolidation, *especially* ESPN. I disagree with many others here on that point. However, Amazon is really the one entity that benefits from consolidation provided that they can get the rights. Amazon needs blockbuster sports content (not merely good enough content) because each additional subscriber isn’t just worth the Prime subscription price, but also another $1400 per year in additional Amazon purchases from that household. That makes the $10 per month ESPN has been making from cable subscriber fees look like chump change compared to the Amazon business model. Amazon is a company that’s built on scale (from product sales to cloud services), so it doesn’t surprise me they’re now looking for scale in their Prime programming.

Wouldn't surprise me if Amazon doesn't make huge play for some NBA coverage. IMO the NBA would be better served putting NBA tv on a platform like Amazon exclusively &provide content that has global appeal

Right - the NBA would actually fit well with either Amazon or Apple. I could certainly see either of them taking over the League Pass package, for example (similar to how ESPN+ has the NHL out-of-market package).
09-21-2022 09:02 AM
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Post: #43
RE: Dodd: Amazon interest may affect Big Ten, Big 12, Pac-12 composition...
(09-20-2022 06:11 PM)RUScarlets Wrote:  
(09-20-2022 06:03 PM)random asian guy Wrote:  Another Dennis Dodd posting, basically speculating about Pac’s further defection to the BIG.

I am sure that the Pac is talking with Amazon as ESPN lowballed and Fox is not interested in the Pac media deal. But why should the BIG reconsider Amazon and Pac 12 schools now? They must have crunched the numbers multiple times before signing the media deal and decided Amazon / Oregon / Washington were not valuable enough (in terms of money and/or exposure).

Because they can always up the offer. Either way, the digital player needs a game on Friday and they can either go with the Big 12 with loner BYU in the late night, or add some 4 corners, or pay for a west coast package in the B1G which is built into the contract. If you have 4 options to rotate from between USC UCLA UO and UW, you have something that dominates a Friday night. I don't think they'd pay for Stanford and Cal as well, but you'd figure any digital player is fond of the Bay teams as are the B1G Presidents.

I think this random Asian Guy makes some valid points, though. Yes, they can always up the offer, but that happens during negotiation. Unless something drastically changed in Amazon's thinking between the B1G signing their deal a month ago and now, one would expect the highest offer to have already been on the table.

Other points to consider:

You want to make your media partners happy and keep them happy. Does CBS, NBC, Fox know about the potential for B1G expansion and adding another media package? You don't want to upset them if they already believe they have gotten the best deal for themselves and now a curveball is thrown their way with more expansion.

If it comes down ONLY to TV ratings, does the B1G really want that late night spot? Seems like that would be a negative hit on their overall TV ratings which could affect future rights deals.

Let's think about this. What reasons would the B1G have to decline an offer from Amazon if it was worth more than what CBS/NBC were offering?
09-21-2022 09:37 AM
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Frank the Tank Offline
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Post: #44
RE: Dodd: Amazon interest may affect Big Ten, Big 12, Pac-12 composition...
(09-21-2022 09:37 AM)Eggszecutor Wrote:  
(09-20-2022 06:11 PM)RUScarlets Wrote:  
(09-20-2022 06:03 PM)random asian guy Wrote:  Another Dennis Dodd posting, basically speculating about Pac’s further defection to the BIG.

I am sure that the Pac is talking with Amazon as ESPN lowballed and Fox is not interested in the Pac media deal. But why should the BIG reconsider Amazon and Pac 12 schools now? They must have crunched the numbers multiple times before signing the media deal and decided Amazon / Oregon / Washington were not valuable enough (in terms of money and/or exposure).

Because they can always up the offer. Either way, the digital player needs a game on Friday and they can either go with the Big 12 with loner BYU in the late night, or add some 4 corners, or pay for a west coast package in the B1G which is built into the contract. If you have 4 options to rotate from between USC UCLA UO and UW, you have something that dominates a Friday night. I don't think they'd pay for Stanford and Cal as well, but you'd figure any digital player is fond of the Bay teams as are the B1G Presidents.

I think this random Asian Guy makes some valid points, though. Yes, they can always up the offer, but that happens during negotiation. Unless something drastically changed in Amazon's thinking between the B1G signing their deal a month ago and now, one would expect the highest offer to have already been on the table.

Other points to consider:

You want to make your media partners happy and keep them happy. Does CBS, NBC, Fox know about the potential for B1G expansion and adding another media package? You don't want to upset them if they already believe they have gotten the best deal for themselves and now a curveball is thrown their way with more expansion.

If it comes down ONLY to TV ratings, does the B1G really want that late night spot? Seems like that would be a negative hit on their overall TV ratings which could affect future rights deals.

Let's think about this. What reasons would the B1G have to decline an offer from Amazon if it was worth more than what CBS/NBC were offering?

Exposure still matters to everyone from the university presidents to the athletic directors to the coaches to the fans.

Streaming is still considered to be a nascent platform for viewing sports. That may eventually be totally different by the end of this decade, but we're still not there yet. It's possible that we'll *never* get there (as much of the investment in streaming by media companies was motivated by chasing 2021-level Netflix stock valuations, but now Wall Street has pummeled Netflix and shifted almost completely to whether there's actual profitability as opposed to simply subscriber growth).

So, that's why I don't really buy that anyone that has good-to-solid inventory - the Big Ten, Pac-12, Big 12 or anyone else - is going "all-in" with streaming. Instead, streaming needs to be the side dish to the main course of linear TV rights.

That being said, the Big Ten can hypothetically keep their network TV partners happy in expansion in the sense that they're not switching any of the OTA inventory or pecking order. FOX, CBS and NBC are always going to have the top 3 games. Instead, my semi-educated guess of what's being contemplated by the Big Ten is, say, selling the #4 game of the week to ESPN (which they can choose to put into any Saturday time slot, whether it's late night or not) and a dedicated Friday night game of the week to Amazon which would essentially be the #5 game.

To your point on late night games supposedly negatively impacting the Big Ten's TV ratings average, no one in the industry cares. They all will make legitimate apples-to-apples comparisons - what they care about is how a late night Big Ten game on ESPN would perform versus a late night game from another conference on ESPN as opposed to trying to compare a late night Big Ten game on ESPN versus the 3:30 pm ET SEC game on ABC. They're not going to be obtuse enough to think that an inherently less-watched late West Coast game on cable makes the Big Ten (or any other conference) less valuable due to a simple whole-conference ratings average that covers all time slots and networks. These networks study the viewership numbers down to the minute.

Also, unlike, say, the SEC or ACC, the Big Ten has the flexibility to do this with expansion because anything that's not already accounted for in their FOX/FS1, CBS and NBC/Peacock packages go to BTN, which the Big Ten has partial ownership over. The Big Ten can sell off that BTN inventory to other media partners in a way that the SEC can't do with the SECN or the ACC can't do with the ACCN.

Thus, the Big Ten can *hypothetically* get around the issue of FOX, CBS and/or NBC not assigning much or any more value to further expansion if a combo of net new ESPN, Amazon and/or additional in-market BTN subscriber fees still allows the league to increase its per school revenue distribution share. To be very clear, I'm not saying that this *will* happen this year (as I personally believe that there's a ton of inertia among the Big Ten presidents where they simply don't want to expand too fast to 18 or 20), but there's at least an economic argument for it happening in a way that isn't just relying upon FOX, CBS and/or NBC paying more on their just-signed Big Ten TV deals (which they all may be very reluctant to do). Once again, though, this rationale doesn't apply to, say, SEC expansion - that league simply doesn't have the ability or flexibility under its own contracts with ESPN to take expansion inventory to other media partners and all of its realistic targets are in the GOR-handcuffed ACC (unlike any Big Ten targets in the Pac-12).
(This post was last modified: 09-21-2022 10:04 AM by Frank the Tank.)
09-21-2022 09:58 AM
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Huan Offline
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Post: #45
RE: Dodd: Amazon interest may affect Big Ten, Big 12, Pac-12 composition...
(09-21-2022 09:37 AM)Eggszecutor Wrote:  
(09-20-2022 06:11 PM)RUScarlets Wrote:  
(09-20-2022 06:03 PM)random asian guy Wrote:  Another Dennis Dodd posting, basically speculating about Pac’s further defection to the BIG.

I am sure that the Pac is talking with Amazon as ESPN lowballed and Fox is not interested in the Pac media deal. But why should the BIG reconsider Amazon and Pac 12 schools now? They must have crunched the numbers multiple times before signing the media deal and decided Amazon / Oregon / Washington were not valuable enough (in terms of money and/or exposure).

Because they can always up the offer. Either way, the digital player needs a game on Friday and they can either go with the Big 12 with loner BYU in the late night, or add some 4 corners, or pay for a west coast package in the B1G which is built into the contract. If you have 4 options to rotate from between USC UCLA UO and UW, you have something that dominates a Friday night. I don't think they'd pay for Stanford and Cal as well, but you'd figure any digital player is fond of the Bay teams as are the B1G Presidents.

I think this random Asian Guy makes some valid points, though. Yes, they can always up the offer, but that happens during negotiation. Unless something drastically changed in Amazon's thinking between the B1G signing their deal a month ago and now, one would expect the highest offer to have already been on the table.

Other points to consider:

You want to make your media partners happy and keep them happy. Does CBS, NBC, Fox know about the potential for B1G expansion and adding another media package? You don't want to upset them if they already believe they have gotten the best deal for themselves and now a curveball is thrown their way with more expansion.

If it comes down ONLY to TV ratings, does the B1G really want that late night spot? Seems like that would be a negative hit on their overall TV ratings which could affect future rights deals.

Let's think about this. What reasons would the B1G have to decline an offer from Amazon if it was worth more than what CBS/NBC were offering?

CBS/NBC are known qualities in sport broadcasting, Amazon isn’t. More money doesn’t guarantee quality; witness the Rings of Power on Amazon with a budget of a billion for 5 years.
09-21-2022 10:00 AM
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Post: #46
RE: Dodd: Amazon interest may affect Big Ten, Big 12, Pac-12 composition...
(09-21-2022 12:05 AM)JRsec Wrote:  What part of my saying further expansion would be inventory driven more than individual value added did you guys not grasp? Add shares of expanded CFP money and 20, and really 24 (for the added inventory) are within easy reach of reality Frank.

All that is needed to make the sizzle is the pop of a third conference with access and a modest bump to clear the way. There're still some pots simmering to the East as well. I still like the chances it will be worked out by 2024. We'll see. Until then all commissioners will be sticking to the "Things are fine like they are." talking points. S.O.P. until it's not.

Well said and agree 100 percent
09-21-2022 10:01 AM
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Post: #47
RE: Dodd: Amazon interest may affect Big Ten, Big 12, Pac-12 composition...
(09-21-2022 05:54 AM)Frank the Tank Wrote:  At the same time, the networks have to actually have an interest in paying more. Amazon has a hypothetical interest in paying more because they’re trying to get new blockbuster content that they don’t currently have at all

But I really don't think the No. 4 Big Ten game, even the No. 4 "Big Ten plus 4 West Coast Teams" game, meets Amazon's standards for "blockbuster content." They're not getting Ohio State-Oregon, Washington-Wisconsin. They're maybe getting Michigan-Stanford. That's not NFL Thursday Nights, that's not the New York YAnkees (in the NY area), that's not the Champions League in Germany.

That's not a Lord of the Rings prequel series. At best, it's comparable to The Boys or Invincible, much lower-tier competitors to Marvel or DC that Amazon developed into series.

Quote:That doesn’t apply to ESPN - they’re a declining revenue business with a parent company that has Wall Street scrutinizing every new sports rights deal and they *already* have all of the SEC and ACC content until the mid-2030s at under market value prices. Add the ACC GOR on top of it and there are no rational economic incentives for ESPN to want anything to do with ACC schools leaving the league for the SEC, which is what would be required for full scale consolidation into a P3 (which has been your vision).

On that note--New York Post is reporting that Sinclair is trying to sell the old Fox Sports RSNs to an MLB-NBA-NHL consortium, paying off their bondholders at a fraction of the face value. I have to think there are a lot of moving parts, but apparently bankruptcy would screw over everyone, which is Sinclair's leverage to get a deal done (Sinclair's investment is wiped out no matter what, everyone else is negotiating).

Yes Sinclair borrowed a crazy amount of money to buy the RSNs, and the interest payments are pushing Diamond Sports Group over the edge. But even without the debt payments, the core business is turning upside down--the rights fees owed are eclipsing the subscriber revenues collected.
(This post was last modified: 09-21-2022 10:03 AM by johnbragg.)
09-21-2022 10:02 AM
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Frank the Tank Offline
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Post: #48
RE: Dodd: Amazon interest may affect Big Ten, Big 12, Pac-12 composition...
(09-21-2022 10:02 AM)johnbragg Wrote:  
(09-21-2022 05:54 AM)Frank the Tank Wrote:  At the same time, the networks have to actually have an interest in paying more. Amazon has a hypothetical interest in paying more because they’re trying to get new blockbuster content that they don’t currently have at all

But I really don't think the No. 4 Big Ten game, even the No. 4 "Big Ten plus 4 West Coast Teams" game, meets Amazon's standards for "blockbuster content." They're not getting Ohio State-Oregon, Washington-Wisconsin. They're maybe getting Michigan-Stanford. That's not NFL Thursday Nights, that's not the New York YAnkees (in the NY area), that's not the Champions League in Germany.

That's not a Lord of the Rings prequel series. At best, it's comparable to The Boys or Invincible, much lower-tier competitors to Marvel or DC that Amazon developed into series.

Quote:That doesn’t apply to ESPN - they’re a declining revenue business with a parent company that has Wall Street scrutinizing every new sports rights deal and they *already* have all of the SEC and ACC content until the mid-2030s at under market value prices. Add the ACC GOR on top of it and there are no rational economic incentives for ESPN to want anything to do with ACC schools leaving the league for the SEC, which is what would be required for full scale consolidation into a P3 (which has been your vision).

On that note--New York Post is reporting that Sinclair is trying to sell the old Fox Sports RSNs to an MLB-NBA-NHL consortium, paying off their bondholders at a fraction of the face value. I have to think there are a lot of moving parts, but apparently bankruptcy would screw over everyone, which is Sinclair's leverage to get a deal done (Sinclair's investment is wiped out no matter what, everyone else is negotiating).

Yes Sinclair borrowed a crazy amount of money to buy the RSNs, and the interest payments are pushing Diamond Sports Group over the edge. But even without the debt payments, the core business is turning upside down--the rights fees owed are eclipsing the subscriber revenues collected.

You might be right!

All that I'm saying is that I think the Big Ten's argument would be that Stanford-Michigan or UCLA-Penn State or Cal-Ohio State is still better than anything that the Pac-12 or Big 12 could possibly provide, so if Amazon wants to get into the "big-time" college sports business, then the Big Ten is really the only option. (Note that this is how the Big Ten approached CBS and NBC. Once the Big Ten added USC and UCLA, it actually did become clear to CBS and NBC that the Big Ten *was* the only option for big-time college football since the SEC is off-the-market and they all had to pay up accordingly.)

I agree that Amazon might very well decide that it's not worth it. I'm just looking at it as a comparison between what even the #1 Pac-12 or Big 12 game is worth versus the #4 or #5 Big Ten game is worth in an expanded 20-team league and simply that the Big Ten is the only one with any type of supply of those games right now.
09-21-2022 10:11 AM
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Post: #49
RE: Dodd: Amazon interest may affect Big Ten, Big 12, Pac-12 composition...
(09-21-2022 05:54 AM)Frank the Tank Wrote:  
(09-21-2022 12:05 AM)JRsec Wrote:  
(09-20-2022 04:45 PM)Frank the Tank Wrote:  This is actually pretty interesting.

Essentially, Dodd is saying that Amazon is still speaking to the Big Ten, which wouldn't be happening unless there were at least the potential of expansion occurring. At the same time, he reiterated what I've seen elsewhere from John Ourand and other sports media reporters: Amazon actually offered *more* money than both CBS and NBC to the Big Ten but the league turned it down.

If the Big Ten can expand to create enough desirable inventory where Amazon is offering more money than either NBC or CBS for another game of the week package (think Friday nights), then that *might* address any concerns from current Big Ten members that expansion would reduce per school revenue.

I'm still skeptical that the Big Ten would pull the trigger on a 20-team league this year, but the prospect of Amazon still talking to the league (more so than the linear TV providers) at least addresses where a legitimately larger pot of money could potentially be coming from (as opposed to relying upon an argument that size for the sake of size creates value).

What part of my saying further expansion would be inventory driven more than individual value added did you guys not grasp? Add shares of expanded CFP money and 20, and really 24 (for the added inventory) are within easy reach of reality Frank.

All that is needed to make the sizzle is the pop of a third conference with access and a modest bump to clear the way. There're still some pots simmering to the East as well. I still like the chances it will be worked out by 2024. We'll see. Until then all commissioners will be sticking to the "Things are fine like they are." talking points. S.O.P. until it's not.

There has to be an actor that *legitimately* would benefit from consolidation - and I’m not talking in a “We want to be a controlling world builder” way, but truly a pure dollars and sense economic way.

Amazon has a hypothetical business case for it as I’ve explained above because of their singularly unique economic model, but that’s still also only if a consolidated league is actually willing to grant higher quality games to Amazon for higher levels of money from them. The Big Ten and everyone else would love to put their worst games on Amazon yet get paid like the prime time game of the week, but that’s also not what Amazon is opening up its checkbook for here. Inventory in and of itself isn’t what’s valuable to Amazon - it still needs to be a certain level of high quality inventory.

In any event, Amazon’s interests are much different from the linear networks like ESPN and FOX. The linear networks have legit budget constraints (*especially* ESPN with the scrutiny from Wall Street on Disney right now).

So, my analysis isn’t different. The Big Ten absolutely has to make more media money from expansion on a per school basis for it to happen. They are NOT basing expansion on increased money from an expanded and/or hypothetical close-ended playoff (as you’ve suggested). The Big Ten financial standards for expansion are exactly the same as every other expansion since 2010.

At the same time, the networks have to actually have an interest in paying more. Amazon has a hypothetical interest in paying more because they’re trying to get new blockbuster content that they don’t currently have at all for a fast-growing service that generates more than $1500 in total revenue per new subscriber (combining Prime subscription costs with increased spending on Amazon). This is a unique case with a specific company with the ability to pay huge sums of money with a legit business case for spending it (Amazon) that is dealing with a league (the Big Ten) that has freedom to both make additional TV deals at this point in time and add schools of potential value that aren’t subject to a GOR.

That doesn’t apply to ESPN - they’re a declining revenue business with a parent company that has Wall Street scrutinizing every new sports rights deal and they *already* have all of the SEC and ACC content until the mid-2030s at under market value prices. Add the ACC GOR on top of it and there are no rational economic incentives for ESPN to want anything to do with ACC schools leaving the league for the SEC, which is what would be required for full scale consolidation into a P3 (which has been your vision).
No Frank, the difference is between the honed in vision on the tedious details which you are accustomed to dealing with which makes it appear that it has to be about individual value, and those who have a more unified vision of what the sport can be. Those with the vision work with what they must (number of conferences, networks, and all of their egos) in order to attain it and like anyone who works with clay before it is fired, they shape and reshape while searching for the right form, mindful of their critics, the fans, who are their customers. The fans want more inclusion, but also more games between ranked teams. Fans like local games, but also like novel match ups. Sound somewhat familiar? It should. It's what built the NFL.

If the NFL is to be sustained, then college football needs to remain viable. Finding familiarity and a segway between the two is what ultimately will save both. Should college football slowly transition into 2 leagues behind the 2 most successful brands which will be comprised of the most successful schools, a transitional conference is likely to exist for a while.

What these people see are the major shifts in the public's way of life, and what they are seeking to do is to protect iconic institutions and the historically and culturally important icons in order to help with stability overall throughout all of societies coming trials. These are things discussed at Davos and Jackson's Hole and other summits. Yes, it's business, but not business particulars as much as controlled management of forces which impact business.

So, there is a much broader general mutual self interest in protecting major icons like athletics which help hold society together, and key institutions within it, than there is concern about whether a single regionally important school like an Oregon adds to the bottom line. And large business and government make many more decisions than you would believe which are not always centered on the bottom line.

And that's the Big Picture Frank, not the contract details. And that sir is the difference in our two viewpoints.
09-21-2022 10:21 AM
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Post: #50
RE: Dodd: Amazon interest may affect Big Ten, Big 12, Pac-12 composition...
(09-21-2022 05:54 AM)Frank the Tank Wrote:  
(09-21-2022 12:05 AM)JRsec Wrote:  
(09-20-2022 04:45 PM)Frank the Tank Wrote:  This is actually pretty interesting.

Essentially, Dodd is saying that Amazon is still speaking to the Big Ten, which wouldn't be happening unless there were at least the potential of expansion occurring. At the same time, he reiterated what I've seen elsewhere from John Ourand and other sports media reporters: Amazon actually offered *more* money than both CBS and NBC to the Big Ten but the league turned it down.

If the Big Ten can expand to create enough desirable inventory where Amazon is offering more money than either NBC or CBS for another game of the week package (think Friday nights), then that *might* address any concerns from current Big Ten members that expansion would reduce per school revenue.

I'm still skeptical that the Big Ten would pull the trigger on a 20-team league this year, but the prospect of Amazon still talking to the league (more so than the linear TV providers) at least addresses where a legitimately larger pot of money could potentially be coming from (as opposed to relying upon an argument that size for the sake of size creates value).

What part of my saying further expansion would be inventory driven more than individual value added did you guys not grasp? Add shares of expanded CFP money and 20, and really 24 (for the added inventory) are within easy reach of reality Frank.

All that is needed to make the sizzle is the pop of a third conference with access and a modest bump to clear the way. There're still some pots simmering to the East as well. I still like the chances it will be worked out by 2024. We'll see. Until then all commissioners will be sticking to the "Things are fine like they are." talking points. S.O.P. until it's not.

There has to be an actor that *legitimately* would benefit from consolidation - and I’m not talking in a “We want to be a controlling world builder” way, but truly a pure dollars and sense economic way.

Amazon has a hypothetical business case for it as I’ve explained above because of their singularly unique economic model, but that’s still also only if a consolidated league is actually willing to grant higher quality games to Amazon for higher levels of money from them. The Big Ten and everyone else would love to put their worst games on Amazon yet get paid like the prime time game of the week, but that’s also not what Amazon is opening up its checkbook for here. Inventory in and of itself isn’t what’s valuable to Amazon - it still needs to be a certain level of high quality inventory.

In any event, Amazon’s interests are much different from the linear networks like ESPN and FOX. The linear networks have legit budget constraints (*especially* ESPN with the scrutiny from Wall Street on Disney right now).

So, my analysis isn’t different. The Big Ten absolutely has to make more media money from expansion on a per school basis for it to happen. They are NOT basing expansion on increased money from an expanded and/or hypothetical close-ended playoff (as you’ve suggested). The Big Ten financial standards for expansion are exactly the same as every other expansion since 2010.

At the same time, the networks have to actually have an interest in paying more. Amazon has a hypothetical interest in paying more because they’re trying to get new blockbuster content that they don’t currently have at all for a fast-growing service that generates more than $1500 in total revenue per new subscriber (combining Prime subscription costs with increased spending on Amazon). This is a unique case with a specific company with the ability to pay huge sums of money with a legit business case for spending it (Amazon) that is dealing with a league (the Big Ten) that has freedom to both make additional TV deals at this point in time and add schools of potential value that aren’t subject to a GOR.

That doesn’t apply to ESPN - they’re a declining revenue business with a parent company that has Wall Street scrutinizing every new sports rights deal and they *already* have all of the SEC and ACC content until the mid-2030s at under market value prices. Add the ACC GOR on top of it and there are no rational economic incentives for ESPN to want anything to do with ACC schools leaving the league for the SEC, which is what would be required for full scale consolidation into a P3 (which has been your vision).


It's always seemed to me like TV networks should be harmed by consolidation. Wouldn't the networks benefit from pitting the conferences against each other in tv contracts? (IE ESPN tells the SEC "If you don't sign with us we can still get the Big 12.)


Somehow consolidation is happening anyway, so there must be some economic angle I'm totally missing here.
09-21-2022 10:37 AM
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Frank the Tank Offline
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Post: #51
RE: Dodd: Amazon interest may affect Big Ten, Big 12, Pac-12 composition...
(09-21-2022 10:21 AM)JRsec Wrote:  
(09-21-2022 05:54 AM)Frank the Tank Wrote:  
(09-21-2022 12:05 AM)JRsec Wrote:  
(09-20-2022 04:45 PM)Frank the Tank Wrote:  This is actually pretty interesting.

Essentially, Dodd is saying that Amazon is still speaking to the Big Ten, which wouldn't be happening unless there were at least the potential of expansion occurring. At the same time, he reiterated what I've seen elsewhere from John Ourand and other sports media reporters: Amazon actually offered *more* money than both CBS and NBC to the Big Ten but the league turned it down.

If the Big Ten can expand to create enough desirable inventory where Amazon is offering more money than either NBC or CBS for another game of the week package (think Friday nights), then that *might* address any concerns from current Big Ten members that expansion would reduce per school revenue.

I'm still skeptical that the Big Ten would pull the trigger on a 20-team league this year, but the prospect of Amazon still talking to the league (more so than the linear TV providers) at least addresses where a legitimately larger pot of money could potentially be coming from (as opposed to relying upon an argument that size for the sake of size creates value).

What part of my saying further expansion would be inventory driven more than individual value added did you guys not grasp? Add shares of expanded CFP money and 20, and really 24 (for the added inventory) are within easy reach of reality Frank.

All that is needed to make the sizzle is the pop of a third conference with access and a modest bump to clear the way. There're still some pots simmering to the East as well. I still like the chances it will be worked out by 2024. We'll see. Until then all commissioners will be sticking to the "Things are fine like they are." talking points. S.O.P. until it's not.

There has to be an actor that *legitimately* would benefit from consolidation - and I’m not talking in a “We want to be a controlling world builder” way, but truly a pure dollars and sense economic way.

Amazon has a hypothetical business case for it as I’ve explained above because of their singularly unique economic model, but that’s still also only if a consolidated league is actually willing to grant higher quality games to Amazon for higher levels of money from them. The Big Ten and everyone else would love to put their worst games on Amazon yet get paid like the prime time game of the week, but that’s also not what Amazon is opening up its checkbook for here. Inventory in and of itself isn’t what’s valuable to Amazon - it still needs to be a certain level of high quality inventory.

In any event, Amazon’s interests are much different from the linear networks like ESPN and FOX. The linear networks have legit budget constraints (*especially* ESPN with the scrutiny from Wall Street on Disney right now).

So, my analysis isn’t different. The Big Ten absolutely has to make more media money from expansion on a per school basis for it to happen. They are NOT basing expansion on increased money from an expanded and/or hypothetical close-ended playoff (as you’ve suggested). The Big Ten financial standards for expansion are exactly the same as every other expansion since 2010.

At the same time, the networks have to actually have an interest in paying more. Amazon has a hypothetical interest in paying more because they’re trying to get new blockbuster content that they don’t currently have at all for a fast-growing service that generates more than $1500 in total revenue per new subscriber (combining Prime subscription costs with increased spending on Amazon). This is a unique case with a specific company with the ability to pay huge sums of money with a legit business case for spending it (Amazon) that is dealing with a league (the Big Ten) that has freedom to both make additional TV deals at this point in time and add schools of potential value that aren’t subject to a GOR.

That doesn’t apply to ESPN - they’re a declining revenue business with a parent company that has Wall Street scrutinizing every new sports rights deal and they *already* have all of the SEC and ACC content until the mid-2030s at under market value prices. Add the ACC GOR on top of it and there are no rational economic incentives for ESPN to want anything to do with ACC schools leaving the league for the SEC, which is what would be required for full scale consolidation into a P3 (which has been your vision).
No Frank, the difference is between the honed in vision on the tedious details which you are accustomed to dealing with which makes it appear that it has to be about individual value, and those who have a more unified vision of what the sport can be. Those with the vision work with what they must (number of conferences, networks, and all of their egos) in order to attain it and like anyone who works with clay before it is fired, they shape and reshape while searching for the right form, mindful of their critics, the fans, who are their customers. The fans want more inclusion, but also more games between ranked teams. Fans like local games, but also like novel match ups. Sound somewhat familiar? It should. It's what built the NFL.

If the NFL is to be sustained, then college football needs to remain viable. Finding familiarity and a segway between the two is what ultimately will save both. Should college football slowly transition into 2 leagues behind the 2 most successful brands which will be comprised of the most successful schools, a transitional conference is likely to exist for a while.

What these people see are the major shifts in the public's way of life, and what they are seeking to do is to protect iconic institutions and the historically and culturally important icons in order to help with stability overall throughout all of societies coming trials. These are things discussed at Davos and Jackson's Hole and other summits. Yes, it's business, but not business particulars as much as controlled management of forces which impact business.

So, there is a much broader general mutual self interest in protecting major icons like athletics which help hold society together, and key institutions within it, than there is concern about whether a single regionally important school like an Oregon adds to the bottom line. And large business and government make many more decisions than you would believe which are not always centered on the bottom line.

And that's the Big Picture Frank, not the contract details. And that sir is the difference in our two viewpoints.

I'm not the one with the honed-in vision.

You have been looking at every single one of these threads through the prism of (a) the power conferences consolidating from 5 to 3, (b) the expanded playoff going from the current system with 10 FBS conferences down to a closed system with only those 3 power conferences, (c ) such closed playoff system will provide so much more money to the ACC that they'll just be willing let the SEC and/or Big Ten strip them of their most valuable brands, and (d) it's imperative that this happen NOW regardless of what damages might be out there. Anything that deviates from that prism is supposedly not having vision, not understanding the super-coordinated top-down forces in industry (e.g. the Davos and Jackson Hole references that you've made), not understanding that ESPN will somehow act completely against its rational self-interests because it wants some grand control over college football despite Wall Street screaming at Disney otherwise every freaking day, etc. Certainly, some people eat it up because they so badly want a specific outcome for their favorite school (e.g. Miami fans that want to leave the ACC before 2036) that they're willing to believe anything that fits that worldview.

With all that in mind, it's disingenuous to state that I'm just looking at contract details and supposedly not seeing the Big Picture because I don't agree with the above (and IMHO, very narrow) vision for the future.

I just described above how Amazon makes money off of Prime and their strategy and why their economic model can hypothetically support sports rights fees in a way that other legacy media companies can't justify. I've actually pointed to net present value calculations in terms of what the GOR is actually worth financially to the ACC as opposed to just waiving it away as something that is some legalistic mumbo jumbo. I've gone through the strategic (not legal) reasons why the entertainment industry in Hollywood makes the decisions that they do in programming and how that's directly related to sports. I've pointed to how Disney's slumbering stock price and activist investors are part and partial to every single decision that ESPN is making right now along with how Wall Street has taken a sharp negative turn on how it views spending on loss-leader content over the past several months.

These aren't contract details - they are exactly the global strategic and economic forces behind the "Big Picture" that explains what those people in Davos and Jackson Hole are talking about. Not only that, these forces aren't hypothetical. They're REAL (as opposed to the hypothetical value of a closed 3-conference playoff that would be required to pay for your vision). Before you critique me as being a lawyer supposedly too focused on the details, tell me what actual global and strategic forces that you have pointed to other than how you view general societal trends or the common college sports fan conjecture that ESPN and FOX are in it to control everything? All of the items that I've talked about in the prior paragraph have nothing to do with legal technicalities.

The Big Picture isn't just throwing a grand vision against a wall and just saying, "You don't get it" to any naysayers. Grand visions are cheap. What separates a grand vision that becomes a reality from a pipe dream is actually implementing it and, guess what, you actually do need to deal with the real life specific issues - whether economic, legal or otherwise - in order to make it happen. They don't get wished away because someone is blinded by some great overarching story.
09-21-2022 11:00 AM
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Frank the Tank Offline
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Post: #52
RE: Dodd: Amazon interest may affect Big Ten, Big 12, Pac-12 composition...
(09-21-2022 10:37 AM)Poster Wrote:  
(09-21-2022 05:54 AM)Frank the Tank Wrote:  
(09-21-2022 12:05 AM)JRsec Wrote:  
(09-20-2022 04:45 PM)Frank the Tank Wrote:  This is actually pretty interesting.

Essentially, Dodd is saying that Amazon is still speaking to the Big Ten, which wouldn't be happening unless there were at least the potential of expansion occurring. At the same time, he reiterated what I've seen elsewhere from John Ourand and other sports media reporters: Amazon actually offered *more* money than both CBS and NBC to the Big Ten but the league turned it down.

If the Big Ten can expand to create enough desirable inventory where Amazon is offering more money than either NBC or CBS for another game of the week package (think Friday nights), then that *might* address any concerns from current Big Ten members that expansion would reduce per school revenue.

I'm still skeptical that the Big Ten would pull the trigger on a 20-team league this year, but the prospect of Amazon still talking to the league (more so than the linear TV providers) at least addresses where a legitimately larger pot of money could potentially be coming from (as opposed to relying upon an argument that size for the sake of size creates value).

What part of my saying further expansion would be inventory driven more than individual value added did you guys not grasp? Add shares of expanded CFP money and 20, and really 24 (for the added inventory) are within easy reach of reality Frank.

All that is needed to make the sizzle is the pop of a third conference with access and a modest bump to clear the way. There're still some pots simmering to the East as well. I still like the chances it will be worked out by 2024. We'll see. Until then all commissioners will be sticking to the "Things are fine like they are." talking points. S.O.P. until it's not.

There has to be an actor that *legitimately* would benefit from consolidation - and I’m not talking in a “We want to be a controlling world builder” way, but truly a pure dollars and sense economic way.

Amazon has a hypothetical business case for it as I’ve explained above because of their singularly unique economic model, but that’s still also only if a consolidated league is actually willing to grant higher quality games to Amazon for higher levels of money from them. The Big Ten and everyone else would love to put their worst games on Amazon yet get paid like the prime time game of the week, but that’s also not what Amazon is opening up its checkbook for here. Inventory in and of itself isn’t what’s valuable to Amazon - it still needs to be a certain level of high quality inventory.

In any event, Amazon’s interests are much different from the linear networks like ESPN and FOX. The linear networks have legit budget constraints (*especially* ESPN with the scrutiny from Wall Street on Disney right now).

So, my analysis isn’t different. The Big Ten absolutely has to make more media money from expansion on a per school basis for it to happen. They are NOT basing expansion on increased money from an expanded and/or hypothetical close-ended playoff (as you’ve suggested). The Big Ten financial standards for expansion are exactly the same as every other expansion since 2010.

At the same time, the networks have to actually have an interest in paying more. Amazon has a hypothetical interest in paying more because they’re trying to get new blockbuster content that they don’t currently have at all for a fast-growing service that generates more than $1500 in total revenue per new subscriber (combining Prime subscription costs with increased spending on Amazon). This is a unique case with a specific company with the ability to pay huge sums of money with a legit business case for spending it (Amazon) that is dealing with a league (the Big Ten) that has freedom to both make additional TV deals at this point in time and add schools of potential value that aren’t subject to a GOR.

That doesn’t apply to ESPN - they’re a declining revenue business with a parent company that has Wall Street scrutinizing every new sports rights deal and they *already* have all of the SEC and ACC content until the mid-2030s at under market value prices. Add the ACC GOR on top of it and there are no rational economic incentives for ESPN to want anything to do with ACC schools leaving the league for the SEC, which is what would be required for full scale consolidation into a P3 (which has been your vision).


It's always seemed to me like TV networks should be harmed by consolidation. Wouldn't the networks benefit from pitting the conferences against each other in tv contracts? (IE ESPN tells the SEC "If you don't sign with us we can still get the Big 12.)


Somehow consolidation is happening anyway, so there must be some economic angle I'm totally missing here.

Of course the networks don't like it.

They might *deal* with because they have fewer options, but the biggest lie that college sports fans have told themselves over the past 12 or so years in conference realignment is that networks actually want larger more powerful conferences.

Now, certainly, there are going to be specific situations that fall in the grey area. For instance, ESPN is cool with getting away with paying just a pro-rata increase to the SEC for adding UT and OU because (a) ESPN had already signed a very long-term contract with the SEC until the 2030s and (b) that pro-rata increase for including UT and OU in the SEC is way less than what ESPN would have had to pay if UT and OU had joined prior to the new TV contracts being signed. ESPN is essentially getting UT and OU at a discount compared to if the SEC had added them a year earlier.

In contrast, the most recent Big Ten move was the opposite: they were able to get CBS and NBC to have to pay full maximum value for the additions of USC and UCLA because it all happened prior to the new contracts being signed. NBC actually wasn't very involved in the Big Ten negotiations prior to June for the reason that you've stated: they thought that if the Big Ten cost too much, then they'd have the Pac-12 as a back-up. When the Big Ten added USC and UCLA, that removed the Pac-12 as a viable back-up option and totally drove up the prices for both CBS and NBC.

That's just basic economics: limited supply + high demand = higher prices. The fewer suppliers (in this case, the conferences) there are with high quality content, the higher the prices will go for the buyers (the TV networks). No matter how much anyone wants to tell themselves that ESPN loves the SEC or FOX loves the Big Ten, absolutely none of those networks actually *wants* to pay higher prices. The networks only tolerate paying for them to the extent that they still fit into their overall strategies.
(This post was last modified: 09-21-2022 11:13 AM by Frank the Tank.)
09-21-2022 11:12 AM
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bryanw1995 Offline
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Post: #53
RE: Dodd: Amazon interest may affect Big Ten, Big 12, Pac-12 composition...
(09-20-2022 10:27 PM)World Wide Swag Wrote:  
(09-20-2022 09:48 PM)bryanw1995 Wrote:  
(09-20-2022 09:08 PM)World Wide Swag Wrote:  
(09-20-2022 08:47 PM)bryanw1995 Wrote:  
(09-20-2022 08:39 PM)World Wide Swag Wrote:  I don't see any conference going all-streaming right now unless the payout is LIV Golf-esque; you're just giving up so much in terms of exposure. I also don't see the Big 12 schools getting $5M/year more than the Pac schools. There's a lot of value in the late night time slot and eventually I think ESPN will pay a premium for that.

You haven’t been paying attention in that case. The pac needs every penny to (hopefully) stop some or all of the 4C from defecting. Streaming is the coming wave, Amazon already has Thursday night NFL and they bid on the B1G. If the pac doesn’t get streaming they’re currently looking at less than $30m per school and a possible disintegration of the conference. The only surprising thing to me would be if the conference didn’t suffer any more defections and also didn’t go at least in part on streaming.
I think the Pac will definitely go partially streaming, along with ESPN who will want the late night time slot. We don't really know what the Pac 12 or Big 12 are looking at for their next TV deals, unless you believe Jason Scheer (which you shouldn't). Assuming the Big Ten doesn't raid again in the short term, the Pac-12 will easily have the two best brands of either conference in Oregon and Washington. And if Oregon and Washington are in the fold, why would the four corners schools bail? Yes, Oregon and Washington could defect in 2030-whatever, but the Big 12 could also get raided. In that event, the four corners would much rather remain aligned with Stanford and Cal and take their pick of Big 12 schools (i.e. not West Virginia, Cincinnati, Kansas State or UCF). Any Pac-12 president would be aghast at aligning their university with those aforementioned Big 12 schools; they'll only do it if the financial incentive is monumental.

Reasons some or all of the 4c could bail:

1. Better average payout per school in big 12 Do we have any credible source saying that the Big 12 is looking at a substantially higher payout per school in their new deal than the Pac, or just some Arizona blogger with an obvious agenda?
2. UO/UW demand unequal revenue sharing so payout to 4c better in big 12 UO/UW may get an unequal revenue share (or it may be determined by on-field performance), but to my point above has a credible source indicated that the Big 12 payout per school would be significantly better than the Pac?
3. Lock in membership of big 12 now as they’re better positioned long term than pac to survive future rounds of realignment Things can change pretty fast. This statement wasn't true as recently as a few months ago. The only reason the Big 12 is purporting to operate from a position of power now relative to the Pac 12 is because a grand total of zero Big 12 schools have a shot at ever getting a B10/SEC invite (ah, maaaaybe Kansas but it's a really long shot). There's a reason for that.
4. Much better recruiting in tx and Midwest than in pac footprint The Pac already recruits Texas pretty well. Also, what Midwest state would the Pac want to recruit heavily that's currently in the Big 12 footprint...Oklahoma? Kansas? Iowa? Those three states all have pretty meager in-state talent

And that’s all assuming that the b1G is done for now and possibly forever with the pac. If they wanted Oregon and Washington they could've taken them in June, last month, or last week. They haven't. As we get closer to the ACC GOR expiration some potentially more attractive expansion candidates for the Big 10 begin to come into the picture - UNC, Miami, UVA, Va Tech, and of course ND.

1. Don't take my word for it, take Navigate's. Up to you to decide if they're credible or not.
2. See #1. And this is just a potential reason for a 4C school to leave, I didn't say that it was absolutely going to happen.
3. Big12 is already picked over, Pac is not. But the reason that the remaining big 12 schools don't look like they can get into the P2 is academics (other than ku) for the B1G, and for the SEC they've already taken the 4 that they wanted (5 counting Arky). That doesn't mean that those schools aren't worth more, perhaps quite a bit more, than the remaining Pac schools, including UO/UW.
4. So you're saying that the remaining Pac schools recruit Texas and the midwest in general as well as nbig12 schools? Now who's making assertions without corroborating evidence? That's clearly false without doing any research at all.
09-21-2022 11:18 AM
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bryanw1995 Offline
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Post: #54
RE: Dodd: Amazon interest may affect Big Ten, Big 12, Pac-12 composition...
(09-20-2022 11:04 PM)Frank the Tank Wrote:  
(09-20-2022 08:21 PM)bryanw1995 Wrote:  
(09-20-2022 06:03 PM)random asian guy Wrote:  Another Dennis Dodd posting, basically speculating about Pac’s further defection to the BIG.

I am sure that the Pac is talking with Amazon as ESPN lowballed and Fox is not interested in the Pac media deal. But why should the BIG reconsider Amazon and Pac 12 schools now? They must have crunched the numbers multiple times before signing the media deal and decided Amazon / Oregon / Washington were not valuable enough (in terms of money and/or exposure).

Another way to say that is “why should Amazon hugely overpay for PN4 in the B1G when they can pay less for them in the PAC”. I don’t want to say that they’re the favorites to land the PAC now, but they might be. And if they like the pac, they must really be interested in the big 12.

I’m getting dangerously close to forecasting both pac and big 12 keep their current roster this cycle with payouts like:

PAC $37.5m all Amazon
Big12 $42.5m, ESPN and Fox

That won’t be much fun for us bc we won’t have as much to talk about, but it would be a huge win for both of those conferences.

The looking for lower costs and a bargain would be a type of calculation that that ESPN would make - they’re filling multiple networks with 24/7/365 sports content plus a dedicated sports streaming service. Sheer tonnage even if it’s not marquee content has value to them.

Amazon is playing in a very different space. This isn’t about being cost conscious for them. They’re looking for monster cultural touchstone content - the type of programs that Netflix and Disney+ have been better at doing up to this point - to drive Prime subscriptions.

Think of it this way: for any other streaming service, their revenue is largely the number of subscriptions times the subscription price. So, if a property can add 1 million subscribers for a $10 per month service like ESPN+, that’s $120 million in revenue per year.

The Amazon numbers are totally different. An additional 1 million Prime subscribers at $139 per year (the current price) means the revenue starts out at $139 million per year. However, the latest figures show that Prime subscribers spend $1400 per year on Amazon. That’s an *additional* $1.4 billion in top line revenue to Amazon that comes from those 1 million Prime subscribers. Now imagine if there’s programming that can draw 2 million, 3 million or 10 million more subscribers. That’s multiple billions of dollars more in top line revenue from that customer base.

So, my educated guess is that the “good and solid” sports leagues like the Pac-12 and Big 12 really don’t get Amazon’s heart pumping. They need blockbusters: the NFL nationally, Yankees in the NYC market, Champions League in the UK market, etc. The only two college conferences that provide that blockbuster content are the Big Ten and SEC. (It’s in the entertainment space, too. Amazon is spending over $700 million for the first season of its Lord of the Rings show. That’s nearly three times the *combined* budget of the Peter Jackson Lord of the Rings movie trilogy.)

I don’t buy that any of the linear networks want more power conference consolidation, *especially* ESPN. I disagree with many others here on that point. However, Amazon is really the one entity that benefits from consolidation provided that they can get the rights. Amazon needs blockbuster sports content (not merely good enough content) because each additional subscriber isn’t just worth the Prime subscription price, but also another $1400 per year in additional Amazon purchases from that household. That makes the $10 per month ESPN has been making from cable subscriber fees look like chump change compared to the Amazon business model. Amazon is a company that’s built on scale (from product sales to cloud services), so it doesn’t surprise me they’re now looking for scale in their Prime programming.

I'm telling my wife that the average customer only spends $1400 per year on prime. I think she's spent more than that September mtd.
09-21-2022 11:21 AM
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BruceMcF Offline
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Post: #55
RE: Dodd: Amazon interest may affect Big Ten, Big 12, Pac-12 composition...
(09-21-2022 10:02 AM)johnbragg Wrote:  
(09-21-2022 05:54 AM)Frank the Tank Wrote:  At the same time, the networks have to actually have an interest in paying more. Amazon has a hypothetical interest in paying more because they’re trying to get new blockbuster content that they don’t currently have at all

But I really don't think the No. 4 Big Ten game, even the No. 4 "Big Ten plus 4 West Coast Teams" game, meets Amazon's standards for "blockbuster content." They're not getting Ohio State-Oregon, Washington-Wisconsin. They're maybe getting Michigan-Stanford. That's not NFL Thursday Nights, that's not the New York YAnkees (in the NY area), that's not the Champions League in Germany.

That's not a Lord of the Rings prequel series. At best, it's comparable to The Boys or Invincible, much lower-tier competitors to Marvel or DC that Amazon developed into series. ...

In any event, since among spots not already sold, the ETZ/CTZ Friday night prime time spot offers the best available market, so that is where the bid from Amazon would come in.

The thing is, if the game has objectively more media value to Amazon than to ESPN, that means that the maximum ESPN willingness to pay sets one floor to the market, the minimum distribution to the new schools to get them to agree to enter the Big Ten sets a second floor on the market, and Amazon's assessment of the value of the spot to Amazon set the ceiling on the market, and if there is a bargaining range between the higher of the two floors and the ceiling, there's a deal to be made.

Also, objectively, it cannot simply be a "#4 pick", since during some weeks in the season (especially when there is a bye by a West Coast team), the #4 pick may not include a Prime Time Friday eligible pick. "Amazon picks 4th" is different from "Amazon picks 4th, but Fox, NBC and CBS cannot exhaust the Prime Time Friday eligible games", which suggests a side payment to buy into the pick order, which reduces the ceiling.

However, this does mean there is a very good reason why the Big Ten would sign the OTA deal before opening real negotiations with Amazon, and also why the Big Ten would possibly be postponing finalizing its decision on whether & how many to take from the PAC-10. If the Big Ten views the OTA deal as the first priority but would be willing to entertain Amazon buying their way into the system, the appropriate strategy is to get the ink dry on the OTA deal before opening negotiations with Amazon. And since it is a complex seven to nine cornered negotiation, it makes sense to allow time for negotiations to proceed. The very first step would be for Amazon to determine the price to buy its way into the pick order in a way to make a Prime Time Friday game work at all. Until it knows that price, it cannot know whether there is an open negotiating range. And pinning that down would simplify the negotiations to a four to six cornered negotiation, which is still tricky ... but a step in the right direction.

And if Amazon is talking to Fox, CBS and NBC right now, the Big Ten is still two or three steps away from being in a position to decide whether or not to invite more Pac-10 teams. So expectations that "if the Big Ten were going to expand, they would have done it already" would be premature.
09-21-2022 11:50 AM
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Post: #56
RE: Dodd: Amazon interest may affect Big Ten, Big 12, Pac-12 composition...
(09-21-2022 11:50 AM)BruceMcF Wrote:  
(09-21-2022 10:02 AM)johnbragg Wrote:  
(09-21-2022 05:54 AM)Frank the Tank Wrote:  At the same time, the networks have to actually have an interest in paying more. Amazon has a hypothetical interest in paying more because they’re trying to get new blockbuster content that they don’t currently have at all

But I really don't think the No. 4 Big Ten game, even the No. 4 "Big Ten plus 4 West Coast Teams" game, meets Amazon's standards for "blockbuster content." They're not getting Ohio State-Oregon, Washington-Wisconsin. They're maybe getting Michigan-Stanford. That's not NFL Thursday Nights, that's not the New York YAnkees (in the NY area), that's not the Champions League in Germany.

That's not a Lord of the Rings prequel series. At best, it's comparable to The Boys or Invincible, much lower-tier competitors to Marvel or DC that Amazon developed into series. ...

In any event, since among spots not already sold, the ETZ/CTZ Friday night prime time spot offers the best available market, so that is where the bid from Amazon would come in.

The thing is, if the game has objectively more media value to Amazon than to ESPN, that means that the maximum ESPN willingness to pay sets one floor to the market, the minimum distribution to the new schools to get them to agree to enter the Big Ten sets a second floor on the market, and Amazon's assessment of the value of the spot to Amazon set the ceiling on the market, and if there is a bargaining range between the higher of the two floors and the ceiling, there's a deal to be made.

Also, objectively, it cannot simply be a "#4 pick", since during some weeks in the season (especially when there is a bye by a West Coast team), the #4 pick may not include a Prime Time Friday eligible pick. "Amazon picks 4th" is different from "Amazon picks 4th, but Fox, NBC and CBS cannot exhaust the Prime Time Friday eligible games", which suggests a side payment to buy into the pick order, which reduces the ceiling.

That's a whole other level of complexity--are CBS, NBC, Fox paying less money if they're getting lower priority picks some weeks?

CBS, NBC have signed contracts, more or less. Tearing those up and reworking is not a simple process.

Quote:However, this does mean there is a very good reason why the Big Ten would sign the OTA deal before opening real negotiations with Amazon, and also why the Big Ten would possibly be postponing finalizing its decision on whether & how many to take from the PAC-10. If the Big Ten views the OTA deal as the first priority but would be willing to entertain Amazon buying their way into the system, the appropriate strategy is to get the ink dry on the OTA deal before opening negotiations with Amazon. And since it is a complex seven to nine cornered negotiation, it makes sense to allow time for negotiations to proceed. The very first step would be for Amazon to determine the price to buy its way into the pick order in a way to make a Prime Time Friday game work at all. Until it knows that price, it cannot know whether there is an open negotiating range. And pinning that down would simplify the negotiations to a four to six cornered negotiation, which is still tricky ... but a step in the right direction.

And if Amazon is talking to Fox, CBS and NBC right now, the Big Ten is still two or three steps away from being in a position to decide whether or not to invite more Pac-10 teams. So expectations that "if the Big Ten were going to expand, they would have done it already" would be premature.

EVerything got a LOT more complicated with Big Ten expansion once preliminary deals were signed. Before deals were sketched out, it would have been relatively simple to deal Amazon in on Friday nights, rotating the #1-4 picks between Fox, NBC, CBS and Amazon.

Now the Big Ten (and Amazon) would be in the position of clawing back premium game picks that have already been allocated. I'm skeptical.
09-21-2022 12:17 PM
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RE: Dodd: Amazon interest may affect Big Ten, Big 12, Pac-12 composition...
(09-21-2022 11:00 AM)Frank the Tank Wrote:  
(09-21-2022 10:21 AM)JRsec Wrote:  
(09-21-2022 05:54 AM)Frank the Tank Wrote:  
(09-21-2022 12:05 AM)JRsec Wrote:  
(09-20-2022 04:45 PM)Frank the Tank Wrote:  This is actually pretty interesting.

Essentially, Dodd is saying that Amazon is still speaking to the Big Ten, which wouldn't be happening unless there were at least the potential of expansion occurring. At the same time, he reiterated what I've seen elsewhere from John Ourand and other sports media reporters: Amazon actually offered *more* money than both CBS and NBC to the Big Ten but the league turned it down.

If the Big Ten can expand to create enough desirable inventory where Amazon is offering more money than either NBC or CBS for another game of the week package (think Friday nights), then that *might* address any concerns from current Big Ten members that expansion would reduce per school revenue.

I'm still skeptical that the Big Ten would pull the trigger on a 20-team league this year, but the prospect of Amazon still talking to the league (more so than the linear TV providers) at least addresses where a legitimately larger pot of money could potentially be coming from (as opposed to relying upon an argument that size for the sake of size creates value).

What part of my saying further expansion would be inventory driven more than individual value added did you guys not grasp? Add shares of expanded CFP money and 20, and really 24 (for the added inventory) are within easy reach of reality Frank.

All that is needed to make the sizzle is the pop of a third conference with access and a modest bump to clear the way. There're still some pots simmering to the East as well. I still like the chances it will be worked out by 2024. We'll see. Until then all commissioners will be sticking to the "Things are fine like they are." talking points. S.O.P. until it's not.

There has to be an actor that *legitimately* would benefit from consolidation - and I’m not talking in a “We want to be a controlling world builder” way, but truly a pure dollars and sense economic way.

Amazon has a hypothetical business case for it as I’ve explained above because of their singularly unique economic model, but that’s still also only if a consolidated league is actually willing to grant higher quality games to Amazon for higher levels of money from them. The Big Ten and everyone else would love to put their worst games on Amazon yet get paid like the prime time game of the week, but that’s also not what Amazon is opening up its checkbook for here. Inventory in and of itself isn’t what’s valuable to Amazon - it still needs to be a certain level of high quality inventory.

In any event, Amazon’s interests are much different from the linear networks like ESPN and FOX. The linear networks have legit budget constraints (*especially* ESPN with the scrutiny from Wall Street on Disney right now).

So, my analysis isn’t different. The Big Ten absolutely has to make more media money from expansion on a per school basis for it to happen. They are NOT basing expansion on increased money from an expanded and/or hypothetical close-ended playoff (as you’ve suggested). The Big Ten financial standards for expansion are exactly the same as every other expansion since 2010.

At the same time, the networks have to actually have an interest in paying more. Amazon has a hypothetical interest in paying more because they’re trying to get new blockbuster content that they don’t currently have at all for a fast-growing service that generates more than $1500 in total revenue per new subscriber (combining Prime subscription costs with increased spending on Amazon). This is a unique case with a specific company with the ability to pay huge sums of money with a legit business case for spending it (Amazon) that is dealing with a league (the Big Ten) that has freedom to both make additional TV deals at this point in time and add schools of potential value that aren’t subject to a GOR.

That doesn’t apply to ESPN - they’re a declining revenue business with a parent company that has Wall Street scrutinizing every new sports rights deal and they *already* have all of the SEC and ACC content until the mid-2030s at under market value prices. Add the ACC GOR on top of it and there are no rational economic incentives for ESPN to want anything to do with ACC schools leaving the league for the SEC, which is what would be required for full scale consolidation into a P3 (which has been your vision).
No Frank, the difference is between the honed in vision on the tedious details which you are accustomed to dealing with which makes it appear that it has to be about individual value, and those who have a more unified vision of what the sport can be. Those with the vision work with what they must (number of conferences, networks, and all of their egos) in order to attain it and like anyone who works with clay before it is fired, they shape and reshape while searching for the right form, mindful of their critics, the fans, who are their customers. The fans want more inclusion, but also more games between ranked teams. Fans like local games, but also like novel match ups. Sound somewhat familiar? It should. It's what built the NFL.

If the NFL is to be sustained, then college football needs to remain viable. Finding familiarity and a segway between the two is what ultimately will save both. Should college football slowly transition into 2 leagues behind the 2 most successful brands which will be comprised of the most successful schools, a transitional conference is likely to exist for a while.

What these people see are the major shifts in the public's way of life, and what they are seeking to do is to protect iconic institutions and the historically and culturally important icons in order to help with stability overall throughout all of societies coming trials. These are things discussed at Davos and Jackson's Hole and other summits. Yes, it's business, but not business particulars as much as controlled management of forces which impact business.

So, there is a much broader general mutual self interest in protecting major icons like athletics which help hold society together, and key institutions within it, than there is concern about whether a single regionally important school like an Oregon adds to the bottom line. And large business and government make many more decisions than you would believe which are not always centered on the bottom line.

And that's the Big Picture Frank, not the contract details. And that sir is the difference in our two viewpoints.

I'm not the one with the honed-in vision.

You have been looking at every single one of these threads through the prism of (a) the power conferences consolidating from 5 to 3, (b) the expanded playoff going from the current system with 10 FBS conferences down to a closed system with only those 3 power conferences, (c ) such closed playoff system will provide so much more money to the ACC that they'll just be willing let the SEC and/or Big Ten strip them of their most valuable brands, and (d) it's imperative that this happen NOW regardless of what damages might be out there. Anything that deviates from that prism is supposedly not having vision, not understanding the super-coordinated top-down forces in industry (e.g. the Davos and Jackson Hole references that you've made), not understanding that ESPN will somehow act completely against its rational self-interests because it wants some grand control over college football despite Wall Street screaming at Disney otherwise every freaking day, etc. Certainly, some people eat it up because they so badly want a specific outcome for their favorite school (e.g. Miami fans that want to leave the ACC before 2036) that they're willing to believe anything that fits that worldview.

With all that in mind, it's disingenuous to state that I'm just looking at contract details and supposedly not seeing the Big Picture because I don't agree with the above (and IMHO, very narrow) vision for the future.

I just described above how Amazon makes money off of Prime and their strategy and why their economic model can hypothetically support sports rights fees in a way that other legacy media companies can't justify. I've actually pointed to net present value calculations in terms of what the GOR is actually worth financially to the ACC as opposed to just waiving it away as something that is some legalistic mumbo jumbo. I've gone through the strategic (not legal) reasons why the entertainment industry in Hollywood makes the decisions that they do in programming and how that's directly related to sports. I've pointed to how Disney's slumbering stock price and activist investors are part and partial to every single decision that ESPN is making right now along with how Wall Street has taken a sharp negative turn on how it views spending on loss-leader content over the past several months.

These aren't contract details - they are exactly the global strategic and economic forces behind the "Big Picture" that explains what those people in Davos and Jackson Hole are talking about. Not only that, these forces aren't hypothetical. They're REAL (as opposed to the hypothetical value of a closed 3-conference playoff that would be required to pay for your vision). Before you critique me as being a lawyer supposedly too focused on the details, tell me what actual global and strategic forces that you have pointed to other than how you view general societal trends or the common college sports fan conjecture that ESPN and FOX are in it to control everything? All of the items that I've talked about in the prior paragraph have nothing to do with legal technicalities.

The Big Picture isn't just throwing a grand vision against a wall and just saying, "You don't get it" to any naysayers. Grand visions are cheap. What separates a grand vision that becomes a reality from a pipe dream is actually implementing it and, guess what, you actually do need to deal with the real life specific issues - whether economic, legal or otherwise - in order to make it happen. They don't get wished away because someone is blinded by some great overarching story.

Specifics are what is worked out when those at the top decide which plan to implement. Tell you what sport, when you are right about what's coming, just once, which you haven't been, I'll listen. Until then Mr. The Rose Bowl is so important and the B1G will not raid the PAC 12, and Texas will never join the SEC, and it's all about the values, I'll just keep on talking about the same things which are now public in remarks made by AD's like Swarbrick, and Commissioners, and pretty much everyone else, except maybe Wilner (who waffles on this). Consolidation is here. We likely are moving to 2 leagues, a transitional conference may occur, and yes, some form of a breakaway is likely. Whether that is just for football, just for revenue sports, or for all of it remains to be seen.

There's a downsizing coming in higher ed. The grouping will be part of it. Athletes will likely be compensated.

Football is to the U.S.A. what the Coliseum was to Rome, and the Olympics were to the U.S.S.R.. It's a cultural icon and an organizing principle for the structure of life in the civilization. It will not be abandoned lightly. As I have said many times, Form follows Function. As a unifying catalyst football needs to reach all regions. It needs to create a pressure valve for social frustration. Organizing a playoff so that it draws in all regions in a hopeful way creates that. It needs to reflect society, so scope is essential. Everything in life is currently in contraction and consolidation. Football will be as well. It needs to affirm values, teamwork, striving for excellence, sacrifice, and in the future a social lesson on the survival of the productive, which will all be a part of it. We will need more workers and soldiers and fewer would-be stars. Consolidation and streamlining the economy of effort segways nicely into it.

Already you see kids choosing trades over B.A.'s in non-STEM fields. That's a good thing! We need electricians and plumbers more than sociology majors.

So, there are much greater reasons for the direction of college football than just Amazon's profits or ESPN's quarterly statements, or Oregon's value to the Big 10.

This isn't your 1990-2 or even your 2010-2 realignment. This is a coup d'état of the top programs and consolidation. An argument could be made that 2010-2 was a table setting series of moves. Maybe? Maybe not? USC/UCLA & Texas/Oklahoma were the de-capitating of the PAC 12 and B12. That hasn't really happened before. These are coldblooded bold moves to re-arrange and restructure the game. Money is merely the lure. And to hear you tell it it's still about simply adding value. Well yes, and no, at the same time. Value will always be part of the mechanism. But, there so much more to it than that. There's a concept which is being attained. Wanton destruction of 2 associations of state schools doesn't just happen without a transition plan. There would be way too much liability. Hence a compilation conference is likely.

Once you accept a bigger picture and that it isn't just about conferences, NBC, CBS, ABC, FOX, Disney, or Amazon and that they are merely plugging in for profits and are symbionts within a greater movement, and for looming reasons beyond just profit, then I think you will begin to grasp the scope of change.

You have used words like wonk, realignment junkie, and other such veiled ad hominem in dealing with my comments. They only reply to that I have is that I haven't backed down from any of my assertions, have heretofore been unusually accurate, and simply qualify my remarks with systems will work as they do, maybe 2 schools at a time is comfortable for commissioners and academics, but critical mass has been reached, and I do believe the next series of moves will be quicker and likely will involve more than 2 at a time. And we are in a transition to 2 leagues. Does that take 2 years or 14? We'll see. My gut says sooner.

What do you care to predict now Frank the Tank? Right or Wrong I've told you where I stand. You keep coming back with "well you were right" followed by "but you don't understand things like I do", and "this can never happen because". Well thank God I don't. I lived long enough to know rules don't stop consensus, and they don't stop necessity, and they frequently don't stop those with the most money, and government can change them or ignore them. The world is gray. Nothing but death and taxes are gestalt. And in this case a convergence of paradigm shifts is the impetus creating the necessity and my money is on that!
(This post was last modified: 09-21-2022 02:53 PM by JRsec.)
09-21-2022 01:31 PM
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Post: #58
RE: Dodd: Amazon interest may affect Big Ten, Big 12, Pac-12 composition...
(09-21-2022 01:31 PM)JRsec Wrote:  Specifics are what is worked out when those at the top decide which plan to implement. Tell you what sport, when you are right about what's coming, just once, which you haven't been, I'll listen. Until then Mr. The Rose Bowl is so important and the B1G will not raid the PAC 12, and Texas will never join the SEC, and it's all about the values, I'll just keep on talking about the same things which are now public in remarks made by AD's like Swarbrick, and Commissioners, and pretty much everyone else, except maybe Wilner (who waffles on this). Consolidation is here. We likely are moving to 2 leagues, a transitional conference may occur, and yes, some form of a breakaway is likely. Whether that is just for football, just for revenue sports, or for all of it remains to be seen.

There's a downsizing coming in higher ed. The grouping will be part of it. Athletes will likely be compensated.

Football is to the U.S.A. what the Coliseum was to Rome, and the Olympics were to the U.S.S.R.. It's a cultural icon and an organizing principle for the structure of life in the civilization. It will not be abandoned lightly. As I have said many times, Form follows Function. As a unifying catalyst football needs to reach all regions. It needs to create a pressure valve for social frustration. Organizing a playoff so that it draws in all regions in a hopeful way creates that. It needs to reflect society, so scope is essential. Everything in life is currently in contraction and consolidation. Football will be as well. It needs to affirm values. Teamwork, striving for excellence, sacrifice, and in the future a social lesson on the survival of the productive, will all be part of it. We will need more workers and soldiers and fewer would-be stars. Consolidation and streamlining the economy of effort segways nicely into it.

Already you see kids choosing trades over B.A.'s in non-STEM fields. That's a good thing! We need electricians and plumbers more than sociology majors.

So, there are much greater reasons for the direction of college football than just Amazon's profits or ESPN's quarterly statements, or Oregon's value to the Big 10.

This isn't your 1990-2 or even your 2010-2 realignment. This is a coup d'état of the top programs and consolidation. An argument could be made that 2010-2 was a table setting series of moves. Maybe? Maybe not? USC/UCLA & Texas/Oklahoma were the de-capitating of the PAC 12 and B12. That hasn't really happened before. These are coldblooded bold moves to re-arrange and restructure the game. Money is merely the lure. And to hear you tell it it's still about simply adding value. Well yes, and no, at the same time. Value will always be part of the mechanism. But, there so much more to it than that. There's a concept which is being attained. Wanton destruction of 2 associations of state schools doesn't just happen without a transition plan. There would be way too much liability. Hence a compilation conference is likely.

Once you accept a bigger picture and that it isn't just about conferences, NBC, CBS, ABC, FOX, Disney, or Amazon and that they are merely plugging in for profits and are symbionts within a greater movement, and for looming reasons beyond just profit, then I think you will begin to grasp the scope of change.

You have used words like wonk, realignment junkie, and other such veiled ad hominem in dealing with my comments. They only reply to that I have is that I haven't backed down from any of my assertions, have heretofore been unusually accurate, and simply qualify my remarks with systems will work as they do, maybe 2 schools at a time is comfortable for commissioners and academics, but critical mass has been reached, and I do believe the next series of moves will be quicker and likely will involve more than 2 at a time. And we are in a transition to 2 leagues. Does that take 2 years or 14? We'll see. My gut says sooner.

What do you care to predict now Frank the Tank? Right or Wrong I've told you where I stand. You keep coming back with "well you were right" followed by "but you don't understand things like I do", and "this can never happen because". Well thank God I don't. I lived long enough to know rules don't stop consensus, and they don't stop necessity, and they frequently don't stop those with the most money, and government can change them or ignore them. The world is gray. Nothing but death and taxes are gestalt. And in this case a convergence of paradigm shifts is the impetus creating the necessity and my money is on that!

Wow, what a post!

Enjoy your 10,000-foot view JR.

I echo your sentiments and admire your ability to spell them out in way all willing to do so can understand.
(This post was last modified: 09-21-2022 02:10 PM by PeteTheChop.)
09-21-2022 02:09 PM
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Post: #59
RE: Dodd: Amazon interest may affect Big Ten, Big 12, Pac-12 composition...
(09-21-2022 10:37 AM)Poster Wrote:  
(09-21-2022 05:54 AM)Frank the Tank Wrote:  
(09-21-2022 12:05 AM)JRsec Wrote:  
(09-20-2022 04:45 PM)Frank the Tank Wrote:  This is actually pretty interesting.

Essentially, Dodd is saying that Amazon is still speaking to the Big Ten, which wouldn't be happening unless there were at least the potential of expansion occurring. At the same time, he reiterated what I've seen elsewhere from John Ourand and other sports media reporters: Amazon actually offered *more* money than both CBS and NBC to the Big Ten but the league turned it down.

If the Big Ten can expand to create enough desirable inventory where Amazon is offering more money than either NBC or CBS for another game of the week package (think Friday nights), then that *might* address any concerns from current Big Ten members that expansion would reduce per school revenue.

I'm still skeptical that the Big Ten would pull the trigger on a 20-team league this year, but the prospect of Amazon still talking to the league (more so than the linear TV providers) at least addresses where a legitimately larger pot of money could potentially be coming from (as opposed to relying upon an argument that size for the sake of size creates value).

What part of my saying further expansion would be inventory driven more than individual value added did you guys not grasp? Add shares of expanded CFP money and 20, and really 24 (for the added inventory) are within easy reach of reality Frank.

All that is needed to make the sizzle is the pop of a third conference with access and a modest bump to clear the way. There're still some pots simmering to the East as well. I still like the chances it will be worked out by 2024. We'll see. Until then all commissioners will be sticking to the "Things are fine like they are." talking points. S.O.P. until it's not.

There has to be an actor that *legitimately* would benefit from consolidation - and I’m not talking in a “We want to be a controlling world builder” way, but truly a pure dollars and sense economic way.

Amazon has a hypothetical business case for it as I’ve explained above because of their singularly unique economic model, but that’s still also only if a consolidated league is actually willing to grant higher quality games to Amazon for higher levels of money from them. The Big Ten and everyone else would love to put their worst games on Amazon yet get paid like the prime time game of the week, but that’s also not what Amazon is opening up its checkbook for here. Inventory in and of itself isn’t what’s valuable to Amazon - it still needs to be a certain level of high quality inventory.

In any event, Amazon’s interests are much different from the linear networks like ESPN and FOX. The linear networks have legit budget constraints (*especially* ESPN with the scrutiny from Wall Street on Disney right now).

So, my analysis isn’t different. The Big Ten absolutely has to make more media money from expansion on a per school basis for it to happen. They are NOT basing expansion on increased money from an expanded and/or hypothetical close-ended playoff (as you’ve suggested). The Big Ten financial standards for expansion are exactly the same as every other expansion since 2010.

At the same time, the networks have to actually have an interest in paying more. Amazon has a hypothetical interest in paying more because they’re trying to get new blockbuster content that they don’t currently have at all for a fast-growing service that generates more than $1500 in total revenue per new subscriber (combining Prime subscription costs with increased spending on Amazon). This is a unique case with a specific company with the ability to pay huge sums of money with a legit business case for spending it (Amazon) that is dealing with a league (the Big Ten) that has freedom to both make additional TV deals at this point in time and add schools of potential value that aren’t subject to a GOR.

That doesn’t apply to ESPN - they’re a declining revenue business with a parent company that has Wall Street scrutinizing every new sports rights deal and they *already* have all of the SEC and ACC content until the mid-2030s at under market value prices. Add the ACC GOR on top of it and there are no rational economic incentives for ESPN to want anything to do with ACC schools leaving the league for the SEC, which is what would be required for full scale consolidation into a P3 (which has been your vision).


It's always seemed to me like TV networks should be harmed by consolidation. Wouldn't the networks benefit from pitting the conferences against each other in tv contracts? (IE ESPN tells the SEC "If you don't sign with us we can still get the Big 12.)


Somehow consolidation is happening anyway, so there must be some economic angle I'm totally missing here.

They fought consolidation with the Pac 16 in 2010. They fought Big 12 expansion until after UT and OU left. I just don't see anything in their actions that supports the idea that they want consolidation. The Big East was kept around until the Big 10 peeled off Maryland and Rutgers.

The schools know that consolidation gives them more market power. The networks know that too. And they are feeling it with dramatically increased rights fees for the SEC and Big 10.

I don't buy the idea that ESPN is trying to create an mini-NFL. Maybe a number of ADs are working toward that, but not the networks.
09-21-2022 02:15 PM
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RE: Dodd: Amazon interest may affect Big Ten, Big 12, Pac-12 composition...
(09-21-2022 12:17 PM)johnbragg Wrote:  EVerything got a LOT more complicated with Big Ten expansion once preliminary deals were signed. Before deals were sketched out, it would have been relatively simple to deal Amazon in on Friday nights, rotating the #1-4 picks between Fox, NBC, CBS and Amazon. ...

It would have made the OTA deal more complicated than they were to have Amazon part of the negotiations.

If your priority is expansion and getting in bed with Amazon, the fact that doing the OTA deal first and then having Amazon in a position of having to get the OTA partners to agree to an "adjustment" of their contracted pick order would lead you to deal Amazon in from the beginning.

If your priority is getting the OTA deal, then the fact that adding Amazon to the original negotiations would complicate those negotiations would lead you to leave Amazon on the sideline at the start, and then let them see if something can be worked out once the ink is dry on the OTA deal.

So does the way that they did things contradict a claim that they were interested in an Amazon deal as their first priority? Sure, you can reasonably say that it does.

Does the way they did things contradict a claim that they are willing to entertain an offer from Amazon if Amazon is able to clear a path with their OTA partners? No, it doesn't.
(This post was last modified: 09-21-2022 02:32 PM by BruceMcF.)
09-21-2022 02:30 PM
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