Gamenole
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RE: If or when the PAC-12 expands, which schools will they add?
(02-14-2022 09:01 AM)jrj84105 Wrote: (02-14-2022 08:31 AM)Milwaukee Wrote: (02-14-2022 08:13 AM)Frank the Tank Wrote: (02-14-2022 06:15 AM)Milwaukee Wrote: (02-13-2022 01:46 PM)Mister Consistency Wrote: I'm talking entirely about TV value, which is only partially linked to wins and losses and is the defining factor in P5 realignment. Did Utah and Colorado allow the Pac-12 to keep pace with the SEC and Big Ten in revenues when those leagues added Texas A&M and Nebraska? Did they give the Pac-12 Network leverage for better distribution deals by virtue of delivering the SLC and Denver markets? Have Utah and Colorado consistently performed above average on TV over the last 10 years relative to other Pac-12 or P5 programs, and is there any indication that their specific success could lead to better TV revenues long-term? I would answer those questions "no," "no," "occasionally," and "not really." Someone else might come to different conclusions.
The lesson to take from that is not "Utah and Colorado are bums," because they're not. The lesson to take from it is, "nobody outside the Pac-12 is going to add more value than the schools already in it getting their **** together." The league moves forward when its traditional powers (USC, and to a lesser extent UCLA and Washington) are competitive at the same time for a sustained period of time. Expansion will not drive TV value for the Pac-12. The only real slam dunk addition in terms of academic standards, athletic success, and brand power is BYU, but the presidents don't want BYU for other reasons. The next best choice is probably Kansas, and they're really bad at football.
So again I say - if the Pac-12 is left alone by other conferences, I don't think it expands without a major change in desired membership attributes.
It seems a little odd that Utah football has done so incredibly well (5 top 25 teams in the past decade), and yet hasn't been noticed or hyped the way a UCLA or USC or Oregon has been.
One wonders if there is something that either the PAC-12 or the University could have done, but didn't do.
At Oregon, the one thing they did - as I perceived it - was their amazing rebranding in the form of their mirror-shiny helmets and innovative uniforms. That got people's attention.
Maybe a western school that isn't known like UCLA or USC needs some kind of a gimmick.
Another example is Boise State. For them, it was the blue football field and their bold uniform/helmet designs that got people's attention.
Occasionally, a basketball can do the same, such as Gonzaga, but that usually requires winning NCAA championships, but there are so many possible visual gimmicks that can be used to "hype" and market and rebrand a football team (field design, stadium design, helmet designs, uniforms, all the rest).
Just an hypothesis, but if it's correct, then perhaps Utah football could make itself the next Oregon by designing some helmets and uniforms that get everybody talking...
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Oregon is a super-unique case because Phil Knight, the founder of Nike, is an Oregon alum and Nike's headquarters are located near Portland. As a result, Oregon has been the beneficiary of Knight's personal largesse for donations and the school gets personal attention from Nike in a way that no other school could ever get. With that connection, Nike uses their top designers for Oregon and its shows in the quality of their uniforms. I'm very much a traditional uniform guy in general, but Oregon is a rare case where I think they work because it's clear that Nike takes a lot of care in the designs. The variety of Oregon uniforms might be a gimmick, but the uniform designs themselves aren't *gimmicky* to me. (Contrast this with Maryland's uniforms where that school has a similar relationship with Under Armour's founder. Those uniforms are garish for the sake of being garish.)
That's why I chose Oregon's uniforms/helmets - not Maryland's.
Whether it's called a gimmick or a strategy, or whatever, it's a use of visuals to rebrand a team, and Oregon has done it par excellence - brilliantly.
Boise State chose a different tack, but it's still basically about helmets and uniforms, in addition to their blue field, which - love it or hate it - was a brilliant way to grab attention. We are a highly species, after all.
Utah's helmets and uniforms are really boring. Plain red road jerseys, white helmets with a red logo. Home uniforms plain white, white helmets.
Perhaps adding a splash of silver to their uniforms & helmets would help. Go with a helmet & uniform design more like Ohio State's, only using silver instead of gray, or go with mirrored red helmets - - very much like Oregon's scheme, only with red instead of yellow or green.
Might help...
I dont think you’ve watched a single Utah football game. Utah wears a lot of alts including the hand-painted helmet series which had this 1962 throwback: https://www.uniswag.com/blog/utah-throwback-uniform
The problem with Utah branding is that it has a NA name but NA imagery is off the table. And the selection of a hawk mascot was a lazy way to justify the retention of the circle and feather (redskins) logo. A lot of us think that the branding would be more unified if we permanently dropped the logo and went to a more brand friendly (and mercy friendly) mascot like a moose.
Is there a reason they can't work with the Ute tribe to develop acceptable imagery like Florida State has with the Seminoles? I'm not trying to attack Utah, I'm just wondering. Perhaps the tribe is not interested, or maybe Utah is concerned that would still be a target of criticism if started up now. FSU has used Chief Osceola & Renegade as "school symbols" since 1978, whereas the mascot "Sammy Seminole" was retired in 1972 as insensitive and offensive.
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