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G5 Conference Finances (Great Info)
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herdfan129 Offline
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G5 Conference Finances (Great Info)
One of the posters pembrook burrows III posted this info on our main message board over at www.herdfans.com

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I have obtained the Form 990s for the G5 conferences for their fiscal years ending June 30, 2019, and June 30, 2020. Obviously, June 30, 2021 Form 990s have not yet been filed.

In terms of dollars, the AAC ranks as the clear top dog in the G5, with the Sun Belt Conference as the poor man.

Total revenues of each conference are set forth below.

AAC 2019 $73,203,230
MWC 2019 $57,058,330
CUSA 2019 $44,250,642
MAC 2019 $30,848,489
SBC 2019 $33,072,881

AAC 2020 $111,278,729
MWC 2020 $ (not available)
CUSA 2020 $40,861,629
MAC 2020 $32,241,698
SBC 2020 $31,584,812

Revenues from TV/media rights are interesting. These amounts are included in the total revenues above.

AAC 2019 $22,726,100
MWC 2019 $14,232,915
CUSA 2019 $6,968,263
MAC 2019 $8,639,734
SBC 2019 $3,920,523

AAC 2020 $43,988,700
MWC 2020 $ (not available)
CUSA 2020 $6,440,156
MAC 2020 $9,186,590
SBC 2020 $2,250,000

By far, the largest expense amounts for each conference are the grants and distributions they make to their member institutions. The total grant/distribution amounts set forth below are net of any membership dues paid to the conferences. The parenthetical amount represents an average grant/distribution amount for each conference member, although these individual amounts can vary widely depending on the formulas used by each conference to hand out the money.

AAC 2019 $49,635,911 ($4,136,326)
MWC 2019 $42,883,422 ($3,898,493)
CUSA 2019 $27,876,250 ($1,991,161)
MAC 2019 $24,116,351 ($2,009,696)
SBC 2019 $17,959,464 ($1,496,622)

AAC 2020 $65,385,468 ($5,029,651)
MWC 2020 $ (not available)
CUSA 2020 $26,620,665 ($1,901,476)
MAC 2020 $24,530,154 ($2,044,180)
SBC 2020 $14,882,160 ($1,240,180)

Below are the highest payouts to an individual conference member in each year.

AAC 2019 $7,476,770 (UCF)
MWC 2019 $ (not available)
CUSA 2019 $2,921,341 (Middle Tennessee)
MAC 2019 $2,393,714 (Toledo)
SBC 2019 $1,621,356 (Georgia St.)

AAC 2020 $8,656,466 (Memphis)
MWC 2020 $ (not available)
CUSA 2020 $2,739,105 (Marshall)
MAC 2020 $2,386,989 (Buffalo)
SBC 2020 $1,386,608 (Georgia St.)

Finally, one way of measuring the financial health of an organization is to look at its net worth - calculated by determining how much its total assets exceed its total liabilities. This calculation taken from the Form 990 of each conference reveals the following:

AAC 2020 $43,315,213
MWC 2020 $ (not available, but was $7,984,041 in 2019)
CUSA 2020 $8,748,914
MAC 2020 $6,431,401
SBC 2020 $6,457,663

One could conclude from all this financial data that a possible move by Marshall to the AAC might be expected to eventually increase revenues by $2-3 million per year on average, or by as much as $5 million per year if Marshall's teams performed exceedingly well in football and/or men's basketball. Conversely, a possible move by Marshall to the SBC might be expected to decrease revenues by $1 to 1.5 million per year. One might question whether the SBC generates enough money to feed an additional mouth or two through expansion, at least without identifying additional sources of revenue through TV/media rights or other means. Perhaps the recent SBC's TV/media contract extension with ESPN announced in July will generate additional dollars, though none were mentioned in the press release. A move by Marshall to the MAC would be, at best, a lateral one financially.

Of course, all of this becomes even more complicated if CUSA teams start dropping off (UAB/FAU to the AAC? ODU to the Atlantic 10?). After the AAC, I do believe CUSA is the most unstable conference. The idea of forming a new conference sounds great, but is not very practical given the fact it would not have access to the football playoffs, would not have access to an auto berth in the NCAA basketball tournaments, and would not have any established TV/media revenue. Getting an additional auto berth in basketball only takes money away from P5 at-large berth contenders, so good luck getting that approved by the NCAA. It would be difficult for any school to abandon its conference affiliation for a new conference venture given this level of uncertainty.
(This post was last modified: 09-16-2021 08:38 PM by herdfan129.)
09-16-2021 08:31 PM
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herdfan129 Offline
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RE: G5 Conference Finances (Great Info)
Here is my conclusion after reading over these numbers.....no one from CUSA will be paying $5-6 million exit fees to make substantially less money in the SBC. If anything, the CUSA will be raiding the SBC if we happen to lose teams during this re-alignment period.
09-16-2021 08:33 PM
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Noodles Offline
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RE: G5 Conference Finances (Great Info)
How is C-USA so much higher?
09-16-2021 08:47 PM
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herdfan129 Offline
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RE: G5 Conference Finances (Great Info)
(09-16-2021 08:47 PM)Noodles Wrote:  How is C-USA so much higher?

No idea, but that's pretty significant. In fact, I don't see any CUSA team paying $5-6 million to go to the SBC and make less money. Especially that much less.

Only thing I can imagine is more bowl payouts, more money from NCAA Tournaments in basketball?
09-16-2021 08:52 PM
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HERDDDDD Offline
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RE: G5 Conference Finances (Great Info)
If these numbers are true we’re better off staying in CUSA obviously. Maybe we lose a UAB, FAU and a couple TX schools and could add a few from the belt. App #1 then any of Louisiana, Costal, Georgia southern/st would make a great conference.
09-16-2021 09:04 PM
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Nugget49er Offline
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RE: G5 Conference Finances (Great Info)
(09-16-2021 08:33 PM)herdfan129 Wrote:  Here is my conclusion after reading over these numbers.....no one from CUSA will be paying $5-6 million exit fees to make substantially less money in the SBC. If anything, the CUSA will be raiding the SBC if we happen to lose teams during this re-alignment period.

Good stuff, thanks for sharing. We know that 12 Belt schools have come to CUSA, but no CUSA school has ever gone to the Belt. Math is real.

CUSA had 4 (?) ranked baseball teams this year, and 5 (?) ranked soccer teams. That isn't happening in the Belt.

CUSA still has potential if schools do not panic.
09-16-2021 09:34 PM
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herdfan129 Offline
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RE: G5 Conference Finances (Great Info)
(09-16-2021 09:04 PM)HERDDDDD Wrote:  If these numbers are true we’re better off staying in CUSA obviously. Maybe we lose a UAB, FAU and a couple TX schools and could add a few from the belt. App #1 then any of Louisiana, Costal, Georgia southern/st would make a great conference.

If anyone is poaching the other it looks like it would be CUSA poaching the SBC for sure.

This info has completely changed my perception of things. If a few schools leave then we could end up in a pretty good spot to be honest.
09-16-2021 09:55 PM
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HarborPointe Offline
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RE: G5 Conference Finances (Great Info)
Good info, but 3 top schools leaving the AAC and the wheels that has set in motion has rendered all those numbers moot.

The AAC isn’t going to maintain its distance, assuming it can at all, without bringing someone else’s numbers down. There are conferences on that list that won’t be recognizable in a few years. One or two might not exist at all. Anyone making decisions based on what is in 2021 and not what will be in 2030 is setting themselves up for disappointment.

Also, Louisiana is hosting Ohio on ESPN as I type this. Woe are the Sun Belt and MAC.
09-16-2021 09:58 PM
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herdfan129 Offline
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RE: G5 Conference Finances (Great Info)
(09-16-2021 09:58 PM)HarborPointe Wrote:  Good info, but 3 top schools leaving the AAC and the wheels that has set in motion has rendered all those numbers moot.

The AAC isn’t going to maintain its distance, assuming it can at all, without bringing someone else’s numbers down. There are conferences on that list that won’t be recognizable in a few years. One or two might not exist at all. Anyone making decisions based on what is in 2021 and not what will be in 2030 is setting themselves up for disappointment.

Also, Louisiana is hosting Ohio on ESPN as I type this. Woe are the Sun Belt and MAC.

Louisiana only has 3 homes games on a Saturday this year. Doesn't sound very fun to me.
09-16-2021 10:03 PM
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ICB Offline
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RE: G5 Conference Finances (Great Info)
Basketball Credits are a good portion of the difference.
09-16-2021 10:15 PM
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kevinwmsn Offline
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RE: G5 Conference Finances (Great Info)
Last few years, home team would only lose 1 game to midweek.. Not sure what happened this year.
09-16-2021 10:20 PM
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herdfan129 Offline
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RE: G5 Conference Finances (Great Info)
(09-16-2021 10:15 PM)ICB Wrote:  Basketball Credits are a good portion of the difference.

Even more reason it would be nice to drop some dead weight and then put an actual focus on basketball. Imagine getting two bids with a 10-12 team conference. That would be awesome in terms of money.

We have been so close to two bids over the years, and honestly, if we didn't have 3-4 anchors we probably would have.
09-16-2021 10:25 PM
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herdfan129 Offline
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RE: G5 Conference Finances (Great Info)
(09-16-2021 10:20 PM)kevinwmsn Wrote:  Last few years, home team would only lose 1 game to midweek.. Not sure what happened this year.

1 Midweek home game is fine....3 is way too many. We've been there and done that in the MAC. No thanks!
09-16-2021 10:26 PM
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FriscoDawg Offline
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RE: G5 Conference Finances (Great Info)
(09-16-2021 10:15 PM)ICB Wrote:  Basketball Credits are a good portion of the difference.
$1 miilion for next April's distribution (9 units to 6 with 5 being minimum).
09-16-2021 10:39 PM
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RE: G5 Conference Finances (Great Info)
(09-16-2021 08:33 PM)herdfan129 Wrote:  Here is my conclusion after reading over these numbers.....no one from CUSA will be paying $5-6 million exit fees to make substantially less money in the SBC. If anything, the CUSA will be raiding the SBC if we happen to lose teams during this re-alignment period.


Yep. Sun Belt fans assume that ESPN would redo their TV contract with Marshall and Southern Miss added. Sun Belt is looking to go to 12 in football with revenue split 14 ways as long as Arkansas-Little Rock and Texas-Arlington are still in the conference. If CUSA loses only 4 to the AAC or Mountain West, the conference could remain at 10 and increase its TV revenue shares per school with fewer mouths.
09-16-2021 10:44 PM
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IslandHerd1 Offline
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RE: G5 Conference Finances (Great Info)
So $$$ could potentially lead to this?::

CUSA North*/South

App State*
Charlotte*
Coastal
FIU
Ga Sou
La Tech
Liberty*
Marshall*
MTSU
ODU*
So Miss
WKU*
09-16-2021 11:02 PM
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herdfan129 Offline
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RE: G5 Conference Finances (Great Info)
(09-16-2021 11:02 PM)IslandHerd1 Wrote:  So $$$ could potentially lead to this?::

CUSA North*/South

App State*
Charlotte*
Coastal
FIU
Ga Sou
La Tech
Liberty*
Marshall*
MTSU
ODU*
So Miss
WKU*



That would be awesome and after seeing the numbers, I think this might be more realistic than CUSA teams joining the SBC.
09-16-2021 11:19 PM
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RE: G5 Conference Finances (Great Info)
I do not blame ANY school for going to the AAC (UAB) or MW. But I see no point in "Bolting to the Belt". It is a lateral move at best.

Schools (Marshall,ODU,etc.) should USE this very possible threat of leaving to cause REAL change.

More East focus, rivals, less cross division play, leadership change, new schools (JMU, Liberty, ARMY?).
(This post was last modified: 09-16-2021 11:37 PM by TOPSTRAIGHT.)
09-16-2021 11:35 PM
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RE: G5 Conference Finances (Great Info)
(09-16-2021 10:20 PM)kevinwmsn Wrote:  Last few years, home team would only lose 1 game to midweek.. Not sure what happened this year.

We were part of the original group in CUSA that had to do the regular non-Saturdays. Based upon our experiences then, my guess is ESPN saw some good TV draws on the schedule and offered UL a bunch of money to move additional games.

Based upon our experiences since, I have to agree just saying, “f*** it” and letting ESPN have their way is the right move in that situation.
09-16-2021 11:48 PM
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RE: G5 Conference Finances (Great Info)
(09-16-2021 08:52 PM)herdfan129 Wrote:  
(09-16-2021 08:47 PM)Noodles Wrote:  How is C-USA so much higher?

No idea, but that's pretty significant. In fact, I don't see any CUSA team paying $5-6 million to go to the SBC and make less money. Especially that much less.

Only thing I can imagine is more bowl payouts, more money from NCAA Tournaments in basketball?

Bowl payouts don't mean a darn thing. NCAA Units are the single largest driver of that. However, you need to keep in mind that NCAA units drop off over the years. There was a long period where CUSA was profiting off of Memphis old NCAA Units before those eventually fell off.

What you make in NCAA units right now is not what you'll make in units in 3 years.
09-16-2021 11:54 PM
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