NTXCoog
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RE: P6
(07-07-2021 09:46 AM)slhNavy91 Wrote: (07-07-2021 09:39 AM)rileylives Wrote: (07-07-2021 08:57 AM)slhNavy91 Wrote: (07-07-2021 06:40 AM)rileylives Wrote: (07-07-2021 01:12 AM)Dawgxas Wrote:
Good post. That’s what it comes down to. Majority of those AAC games were on the major Networks ABC, CBS, ESPN. That alone pretty much has a 2 million viewership floor considering it is play in every restaurant/bar across the country.
Now making an equal comparison, the AAC performs on par with the rest of the G5 on ESPN2, ESPNU. In fact if you look at Sports Media Watch, the AAC games on the lower networks are consistently at the bottom with the rest of the G5 games. Really no difference at all
That is why I am trying to show a G5 to G5 comp, you can't logically use games against P5 data. Last year the week of September 19th is the perfect example.
CUSA just doesn't have any national network games, none to the level of the AAC, and that's a credit to the American conference.
That week we had Marshall vs App State on CBS. It drew a 1.25 million rating. That same day Tulane and Navy drew a 1.35 million, very close comparison. However, also that same day they had UCF versus Georgia Tech, which drew over 3 million. Again I concede those are better numbers, however, logic would dictate that many would be Georgia Tech fans..
So all I'm doing is providing a logical scientific data approach to this, the American conference does well when the opportunities come up, but so does CUSA. Our issue is...we just don't get those same cracks at those opportunities.
I don't think September 19th demonstrates what you want it to demonstrate. App State Marshall had the SEC OTA spot and it lost its timeslot head to head against an AAC game. It was behind a AAC vs AAC game from a weaker noon OTA timeslot. It was also behind a noon ESPN AAC game.
You think that the UCF game viewers were there for GT? Here are all of GT's games 2020 back to 2018, ranked by viewers:
10/31/20, 3:30pND-GT ABC 3.77M
9/12/20, 3:30p GT–FSU* ABC 3.52M (weather delay)
9/19/20, 3:30p UCF-GT ABC 3.06M
12/26/18, 5:15pMIN-GT ESPN 2.686M (Detroit Bowl)
9/08/20, Noon GT–USF ABC 2.539M (rev. mirror with Arizona-Houston)
11/30/19, Noon UGA-GT ABC 2.35M
10/17/20, Noon CLEM-GT ABC 2.25M
9/22/18, 3:30p CLEM-GT ABC 1.808M
9/12/20, 7:30p GT–FSU* ESPN2 1.21M (weather delay continuation)
10/9/20, 7:00p LOU-GT ESPN 1.02M
10/05/18, 7:00pGT-LOU ESPN 996K (Friday night)
10/25/18, 7:30pGT-VT ESPN 968K (Thursday night)
11/21/19, 8:00pNC ST-GT ESPN 558K (Thursday night)
11/10/18, 7:00pMiami-GT ESPN2 551K
9/08/20, Noon GT–USF ESPN2 379k (reverse mirror with Arizona-Houston)
JUST looking at ABC Saturday afternoon games, UCF-GT did better than Clemson twice and UGA. Lagged ND, but all those viewers were ND not GT. Could say the same about FSU, OR point out that only 1/3 of those viewers returned for the post-delay resumption. When you look at data - good ABC Saturday comps - logic in fact does not dictate that many of the three million viewers were Georgia Tech fans.
Bigger picture than just 19 September 2020...you want "purely eyeballs" but you've also talked about Judy getting to a better deal. If you are talking about viewership in ANY context of making your deal with a network then it is totally about eyeballs on CONFERENCE CONTROLLED games, and throwing out ND@Navy or TxTech@Houston or Oklahoma@Tulane is silly.
If you are truly looking for some more esoteric inherent attractiveness to eyeballs, then you really need to isolate to timeslot vs timeslot - OTA at noon, OTA at 3:30, OTA at 7:30, OTA late night. ESPN games need to be divided between those four timeslots. Thursday night ESPN separated from Thursday night ESPN2, Friday night ESPN separated from Friday night ESPN2. Do you compare FS1 to ESPN or to ESPN2? Do you compare FS2 to ESPN2 or to ESPNU? And when you have those 27 separate categories for true honeycrisp apples to honeycrisp apples comparisons...you will not have all that many to compare against one another.
I just don't see a value to isolating non-contract-bowl-conference vs non-contract-bowl-conference games, especially with bowl games mixed in. If we don't know whether viewers were UCF or GT, then we can't credit Marshall for the (fewer) viewers of CBS in the same timeslot. Were they watching for App State or Marshall? Or just for CBS at 3:30 out of habit? We can't know. The same logic that throws away ND@Navy should throw away a SunBelt vs CUSA number as unknowable between conference viewers.
I would take intraconference as far more useful for "purely eyeballs." And I've previously shown the intraconference aggregates.
It lost a time slot because of Georgia Tech and other matchups within that time.
It does show a barometer of G5 teams on national tv, and it wasn't the lowest rated national CBS game that year.
I DO want to highlight, yes - AppSt Marshall did a LOT better than SDSU-Nevada in a 3:30 Saturday CBS 11/21 (and the viewership for three mwc Saturday noon CBS games this season will be interesting data to see...not to mention AF-Navy, 3:30 CBS 9/11/21)
Really hard to compare those games. When App St/Marshall played, the B1G and PAC weren't playing yet. Easier to get ratings with much less competition
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