This 2014 research journal article linked at the bottom is interesting, in that it looked at the impact of football, men's hoops, and women's hoops in generating SAT score submissions from prospective students. The key findings are:
1) If a football team makes the final AP top 10 or men's hoops team makes the Final 4, there is a significant boost in SAT score submissions. If you win the national title it is greater still (up to 12%).
2) If a team makes the football top 20 or men's team makes the NCAA tournament at all (round of 64), there is a minor boost to SAT score submissions (about 2%).
3) Applications by female students go up when *men's* hoops has success, but not women's hoops. In fact, even great success in women's hoops does not cause an increase in SAT submissions overall by anyone.
The whole article is interesting, but what stands out to me is that fact for there to be a "front porch" effect when it comes to SAT submissions, a school can't merely have teams, they have to be *successful*, and significantly so.
I mean, take my USF. A "front porch" claim on this criteria probably can't sustain the spending on athletics, because we've never finished in the AP top 10 in football or hoops. And that's true of the great majority of schools out there.
Now, for a UConn, a school that has won multiple men's basketball titles the past 15 years, that is different. Ditto for a UCF that has finished in the football top 10 the past two years (or close to it). BUT, even in these cases, the researchers find that the impact "decays" quickly. E.g., it is unlikely that UConn is getting any 2019 boost in applications from even their 2014 national title, much less the 2011 title.
So I think a key takeaway from this research is that while a "front porch" effect exists, and it can be powerful, it is only so for successful schools. It is not automatic merely by having teams, at least not for SAT score submissions.
Now this research didn't look at other 'front porch' effects, like say alumni donations, but it does suggest that many schools are probably wasting the big money they lose on athletics. If you are a G5 that finishes unranked in hoops and football, in that sense you wasted that year's athletic subsidies. These schools do not gain a "front porch" effect, what they are really doing is spending a lot of money now in hopes of eventually getting one, when their teams start making the Final 4, going to NY6 bowls, etc.
http://faculty.chicagobooth.edu/devin.po...ention.pdf