(01-02-2017 03:06 PM)MplsBison Wrote: (01-01-2017 12:29 AM)arkstfan Wrote: Colorado State plays at Boise State for a late Saturday night on ESPN2, MWC gets 100% of the revenue.
Oklahoma travels to Houston for a Saturday early ABC game. Check the number of points and credit 100% to the AAC since OU isn't a member of the LLC.
I don't follow how you're getting the MWC and AAC commish's to say something other than "... why isn't that how it works now??"
I don't get the part where the MWC and AAC make more money.
Maybe the SB, MAC, and CUSA should try it out first, and prove the concept.
That's a stupid suggestion.
How can SBC, MAC, and CUSA prove the concept that bottling up the entire inventory will raise the price?????
ESPN's deal with MAC and AAC are what I call "whole banana" deals. ESPN owns everything and they sublicense some of the content with a kickback to the leagues depending on the profitability of the sale. This is a reason I felt CUSA was going to take a hit, CBSSN was buying MAC and AAC content from ESPN for less than CBSSN was paying for CUSA content which was an X games for Y dollars deal.
That sublicensing is a decent source of revenue for ESPN. They basically serve a dual role of telecasting games and marketing games to other broadcasters except they generally will only deal with CBSSN, ASN, and local broadcasters and not NBC or Fox.
While MAC and AAC are to get a piece of the action remember that Return of the Jedi still isn't "profitable" no one entitled to residuals from that film have ever received any. So I'm skeptical ESPN truly takes care of them.
Bundling means the profitable sublicensing is done by the LLC not ESPN.
Bundling also means that anyone wanting the product doesn't have a simple substitute. You can't just swap CUSA if AAC wants more money.
About 8-10 years ago a huge name in the finance and tech world offered to guarantee double what WAC, MAC, Sun Belt, CUSA, MWC were getting for media rights plus 50% of all revenue over a set amount on the condition that all five signed on. WAC, MWC, CUSA saw that as a sign that they could do wildly better on their own and declined.