Richard Stevens: Don't try to explain; we don't get this joke
By Richard Stevens
Tribune Columnist
July 1, 2006
Maybe it would be best if the Mountain West Conference dumped this CSTV package and struck up a deal with "Comedy Central."
We're serious, and here's a quick, one-question test that should bring you on line with this idea:
Question: Why should the MWC (Major Wannabe Conference) link up with "Comedy Central"?
A. "Comedy Central" is the perfect place for University of New Mexico men's basketball coach Ritchie McKay's offense.
B. The MWC officials are kind of a joke.
C. At least people watch "Comedy Central."
D. All of the above.
Oh, sure, you are tempted to go with D, but the correct answer is C. Yeah, people watch "Comedy Central" because people get "Comedy Central."
It isn't yet cast in stone who exactly will get the CSTV package, especially if you aren't a fat cat with a satellite dish.
To simplify: The branch of CSTV that will carry MWC athletics into several homes in the West is a regional cable network called the Mountain.
It's difficult to decide whether it's easier to say where the Mountain will go or where the Mountain won't go.
It probably won't go East of the Mississippi.
It probably won't go to many homes in Texas.
It probably won't be a hot commodity in California.
Hey, doesn't the University of New Mexico heavily recruit California and Texas? Wouldn't it be nice if UNM men's hoops and football were being cable-fed to the young talent in those states?
Funny thing. The Mountain isn't even part of Comcast's cable package in New Mexico.
But the MWC and Comcast are working on it. The MWC also is working on getting into the BCS.
The guess here is that Comcast and the Mountain will work things out, maybe even in time for the football season. But the Mountain has not struck up a deal with cable providers in any MWC market.
Of course, the MWC has a plan. The league plans to get the Mountain on cable packages throughout the prestigious MWC markets.
Big deal. Laramie will take any TV it can get.
The MWC going from ESPN to CSTV to the Mountain is like going from Nike to Keds to the clearance rack at Shoes on a Shoestring.
The pitch from the MWC - and the UNM men - is that the Mountain package will make the parents of recruits happy. That's probably true. And it's a huge boon for UNM women's hoops and any and all Olympic sports that might steal some Mountain air time.
But placing MWC sports on a CSTV subsidiary is almost like accepting the MWC's little-league status. It's definitely not a push to make the MWC a national name. CSTV isn't ABC, ESPN or Fox Sports Network.
CSTV and the Mountain translate the MWC into a wannabe conference accepting its role as a regional draw.
Sad, but maybe that's all the Mountain West Conference will ever be.
Richard Stevens is the Trib's deputy sports editor. You can reach him at 823-3663 or
[email protected].