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Per ACC Commissioner: P5 Not Breaking Away
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RE: Per ACC Commissioner: P5 Not Breaking Away
(05-12-2022 10:31 AM)PeteTheChop Wrote:  
(05-12-2022 10:02 AM)esayem Wrote:  It’s interesting that people seem to forget ESPN literally put the current ACC together from FSU to Louisville and created the ACCN.

What do you think their goal there was?

I'll answer your question with a question.

What was "their goal" when ESPN created the Longhorn Network?

1) Make money

2) Keep UT (and OU) away from the Pac-12

The landscape changes and evolves, though, and only half of that "acquisition" worked as planned

The Longhorn Network was a flop for several well-chronicled reasons, but ESPN learned a valuable lesson in the process: Great brands are worth a lot more when surrounded by other great brands.

UT and OU's move to the SEC creates a rising tide that lifts all boats.

Similarly, FSU and Clemson would create more value in the SEC than the ACC for both the schools themselves, their new conference and their media partner(s).

Same goes for UNC, UVA and Duke joining the B1G or the SEC.

The ACC in 2022 is seen as a diminished brand (check out what your fellow UNC fans think at InsideCarolina) and eventually those top-tier brands are gonna leave for a better neighborhood and a bigger paycheck.

Again, it's not that complicated once you get past the hurt feelings and the lawyers hammering out the terms of the departure.

You took the wrong lesson. ESPN learned that they should startup the SEC Network when they were also negotiating renewal of the ESPN contract. ESPN and SEC were the two brands they were using to work together. The LHN eventually got on pretty much every cable network, but not until the ESPN renewals came up. In many cases, ESPN renewed for 5 years just before the LHN startup. They also utilized that when timing the ACCN startup.
(This post was last modified: 05-12-2022 02:32 PM by bullet.)
05-12-2022 02:32 PM
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RE: Per ACC Commissioner: P5 Not Breaking Away - bullet - 05-12-2022 02:32 PM



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