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(11-04-2021 09:35 AM)cpawstoney Wrote:  

(11-04-2021 06:50 AM)OKIcat Wrote:  According to the release from UC, Gameday brings more exposure than just the 9 a.m. to noon slot on Saturday...

https://gobearcats.com/news/2021/11/3/fo...enter.aspx

Watching the early, early news on ABC 9 this morning, it sounds as if they'll be doing part of their local morning show from campus tomorrow. It's helped that UC has had some ABC games this season that Channel 9 could promote but they have definitely stepped up their game this fall. Their weather forecasts (at long last) often include a UC logo helmet graphic with kickoff temperature and game conditions, just as they've done for years for the Bengals. News is covering the campus scene associated with the undefeated season and sports has done live remotes on game days.

This may not sound like much, but it's really the baseline exposure a major college football program should expect. It's coverage UC hasn't had before.

I believe all the local stations have finally jumped on board wirth that. In September you would see logos for the Bungals and FC Cincinnati on game day, but nothing for our Bearcats. In October, when they saw we were winning and getting some national recognition the local stations finally jumped on the band wagon and started showing the CPAW helmet on game day.

I consider this another "slap in the face" from the local media.

But as they say(?) any publicity is good publicity if we're in the conversation. Take what you can get.

FCC was a marketing behemoth a few years ago when they were clawing their way into the MLS. I think UC's Athletic Department, particularly after the addition of Anthony Dilfino this past summer, is making a push for the affiliates for more exposure on the local news. Like anything there probably a cost for it, but it is worth every penny. I am starting to see random news hosts who have no ties to the university posting selfies of themselves wearing UC gear or hanging with friends at Nippert.