(08-08-2020 02:07 PM)Itinerant Texan Wrote:  

(08-08-2020 09:45 AM)chrisattsu Wrote:  One thing is clear from the images in the presentation, we lack unified style and font on our uniforms.

Tarleton the institution historically liked a Serif font with the block T, but there is no consistency through athletics.

I concur, and personally feel institutional and athletics branding should be seamless. I like the look of "Tarleton" in all caps, with a slantish font as we see with WT. The block "T" looks dated.

https://gobuffsgo.com/

https://www.wtamu.edu/

Tarleton has always struggled with branding and self-promotion. Especially in the social media arena.

On the surface, I don't think Block T is bad if you want to connect it to our past. I don't like the lack of standards between the Block Ts. Some have a fat base, others are narrow. Some seemed stretched and others squashed.


A&M makes use of the their flat aTm, there is a diamond SMU, the flying TCU, interlocking UT and the flat Double T that all connect back to the past.

Tarleton has made decisions in the past to change its brand from time to time. The D1 page made reference to WJ Wisdom picking Plowboys to get away from the Jr. Aggie name.

In 1961, we retired the Plowboy name for Texans (over other names like Rockets) to give a more modern brand.

When I arrived at Tarleton, the sTu logo and the Texan Rider were common. By the mid-2000s, there seemed to be a push to distance Tarleton from its rural/cowboy image. The bevel Block T was more pervasive.

Recently the horse and rider was modernized and called a "spirit mark". It faces right (ever forward) rather than left (looking back).

Like you I expect to see something similar to WT.Based on the language they are using, "Here comes the Texans", we are looking to the future. I expect to see something Modern and slanted to the right to push the up and coming message.



If you want to see Tarletons official branding guide-
https://www.tarleton.edu/marketing/branding/index.html