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(07-31-2020 09:36 AM)Cataclysmo Wrote:  Another dumb question--colleges pay a fortune to advertise during games. Even simple ribbon board advertisements at the basketball and football games cost quite a bit of money. For nationally broadcast games, such as UC playing UCF or Memphis on ESPN, you have about 1.5-2 hours of straight "Cincinnati" broadcast to a couple hundred thousand/million people. What kinda studies are they doing to determine the financial equivalent that that type of exposure would warrant?

Thats more of an independent assessment than a wide-ranging study. I know only what we've done at my institution, and that's pretty much a decision factor assessment for students. Basically that amounts to a "Why did you come here?" "How did you hear about us?" type questionnaire. For a school like mine, nearly 65% of respondents listed their first factor at Scholarships and COA, with around 20% saying Academic Quality was their first factor, student environment (which included athletics in that assessment) was an average position of 5th, and virtually a non-factor in the top 3 for most students. Obviously that's a small sample (only two cohorts with a 60% response rate), but it does bear some fruit.