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(05-29-2020 09:31 AM)ZCat Wrote:  

(05-29-2020 08:21 AM)Bearcat 1985 Wrote:  

(05-29-2020 07:47 AM)OKIcat Wrote:  

(05-28-2020 10:05 PM)ZCat Wrote:  

(05-16-2020 09:03 AM)Bearcat 1985 Wrote:  I've gone even further when it comes to Ph.D programs. Establish a set number that Ohio should have: for example, 2 in history and philosophy, 4 in chemistry, 3 in Biology. And then go by the NRC evaluations (take state politics entirely out of it) to determine which ones get the ax. Focus funding on those programs that are nationally relevant or at least have the capability of becoming nationally relevant.

Really enjoyed reading through the whole thread.
Obviously this is an area of interest and knowledge base for you and a couple others. I really hope what you said above happens. Just because you open a state university and have some PhD program. Doesn’t mean the state has to help pay for some crappy ones.

Any chance we change to name to Ohio tech ( like Ga tech)? I’ve read on here about that before.
Is UC In the red or black? How much?

Bolded, at this point, I'd be shocked with any name change. There is considerable brand equity in the University of Cincinnati in 2020. The city itself isn't a liability--its well regarded by most nationally as a corporate center; possessing a high quality of life, low cost of living and major league sports, arts and cultural options.

Ohio Tech could have been adopted when it was discussed decades ago--before the rebuild of the physical campus, academics and athletics that brought an influx of new students and fans to Clifton. To do it now would be costly and in my mind, counterproductive.

UC doesn't need to change its name. When Akron attempted to take on the Ohio Tech name a couple of years ago, it was the clear sign of a desperate, failing institution trying to rebrand itself. Regardless of what challenges UC faces, it's not a desperate, failing institution. Does anyone think the University of Pittsburgh would, for one minute, think of changing its name to Pennsylvania Tech? No, and neither would the University of Cincinnati.

I was more thinking if there was a way to brand ourselves as the number 2 flag ship in the state. How do we accomplish that?

Now there's some real opportunity there in my mind too. The University of Virginia is usually among the top ten public research universities and widely respected. Virginia Tech used a tagline, "Virginia's other great research university" in the past. I liked that as VT is really strong on academics and research too yet they weren't shouting "we're number two" but chose to play off of Virginia's excellence while separating from the other public universities in their state.

A well conceived marketing and branding effort by UC could help. All of us familiar with UC know the institutional bona fides that separate UC from the pack. We just need a lot more people to know that story. Especially people around the ACC and B12.