Most people don't go to a tournament purely for the games. When my friends and I go, we only attend the UNCW game(s), and spend the rest of the time hanging out in the city. We don't spend money on a hotel room for multiple nights purely because of basketball; it operates like a spring vacation as well.

Greensboro would be a horrible destination with that in mind. Compared to a city like Baltimore or Charleston, there's very little to do there.