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CSNbbs / Active Boards / AACbbs / Members / MemphisTigers.org / Dockery-Finch Memorial Tiger Sports Forum v / Football Marketing & Experience

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Football Marketing & Experience
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DallasTiger Offline
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Posts: 10,356
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I Root For: Memphis
Location: Frisco, Texas
Post: #41
RE: Football Marketing & Experience
(12-28-2022 07:48 PM)msu35 Wrote:  
(12-28-2022 07:41 PM)DallasTiger Wrote:  
(12-28-2022 07:07 PM)msu35 Wrote:  Seems to me that if marketing is indeed the challenge, it would be best to engage a marketing agency versus hiring yet another employee. The University of Memphis already has a marketing department. If they're not getting it done, probably time to outsource to the experts.
That's the problem. The U of M Marketing Dept, if there is one, is not solely in charge of putting butts in seats. There is no focus on that only and there is no expert on staff anywhere at the U of M dedicated to this project.

They do have a marketing department, and on their web page they state they work with Athletics. If they aren't getting the job done, probably time to outsource.

Snippet from the website:

Quote:Our focus is primarily on the University's academic, administrative and service units. We work in concert with Athletics on projects and efforts affecting the entire University community and branding for Memphis Tigers sports.
I think the question is....who is the person who handles this full time? Saying there is a department handling this is admitting no one has this as a full time responsibility. When a group has multiple responsibilities, it is easy for them to change priorities and decide what is more important and work on that first and foremost. When one person is in charge of one project, things tend to get done and focus is maintained or that person is replaced until the right person is in charge. Measuring results is easy if one person has this as their only responsibility. If it is a group, excuses and finger pointing replace ultimate responsibility.
(This post was last modified: 12-29-2022 12:21 AM by DallasTiger.)
12-29-2022 12:05 AM
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Messages In This Thread
RE: Football Marketing & Experience - Claw - 12-28-2022, 12:16 PM
RE: Football Marketing & Experience - Claw - 12-28-2022, 01:45 PM
RE: Football Marketing & Experience - Claw - 12-28-2022, 01:51 PM
RE: Football Marketing & Experience - 3601 - 12-31-2022, 01:09 PM
RE: Football Marketing & Experience - Claw - 12-28-2022, 02:39 PM
RE: Football Marketing & Experience - Claw - 12-28-2022, 05:15 PM
RE: Football Marketing & Experience - Claw - 12-28-2022, 05:51 PM
RE: Football Marketing & Experience - DallasTiger - 12-29-2022 12:05 AM



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