Well, NIL is the law of the land now, and already there were some unexpected results. For instance, one of the 1st big contracts signed by college players went to 2 WBB players from ... wait for it ... Fresno State. Yep.
https://www.espn.com/college-sports/stor...e-likeness

Will be very interesting to see what happens. UT already brought in someone to talk to basketball players about this. And I see players tweeting that they are open to discussions.

Now, will any UT players make a boatload of money, very unlikely. But I think there will be some amounts of money flowing in maybe unexpected ways. Social media contracts to rep products on their twitter or instagram or tik-tok accounts may happen - even if the contract is only for free product, and not cash. Local businesses could pay appearance fees for promotional events. Speaking fees are a possibility. There will likely be trading card contracts coming back for college athletes, and it's possible some MAC players could get in on that. I am sure other interesting things will happen.

At this level, the money may not flow to just the best players, but to the players who are most marketable, based on their personalities or how photogenic they are. For example, I could see a player like Quinesha Lockett with her bubbly personality being of interest to certain companies as a marketing spokesperson locally, or even back in Nebraska. I could also see a player like AJ Edu getting offered contracts to rep things back in the Philippines, where he is known. So, international athletes may have an advantage there. I think this is all fine, as long as the players don't start spending so much time trying to negotiate deals that it interferes with their performance - athletic or academic.

It's a bold new world now, so embrace it or be left behind.