Since we are talking about revenue, I guess we have to start talking about losses.

I got an e-mail from the Bubba Cunningham this week.
Carolina is looking at a potential $52 million loss of revenue (as things stand today limited seating for football and basketball, but with the seasons being played).
All of Carolina's season football tickets (my 9 included) have been cancelled. We have three options 1-full refund, 2-roll over seat $$ to next season (the problem: we reseat our stadium every three years based on accumulated contributions, we are due to reseat next year....no guarantee to get the same seats if you roll over) 3- donate the money to the University and take a tax deduction (problem: tax laws have changed, you have to make lots of contributions in order to qualify to take any).
Football tickets will be sold on a per game basis with priority given to season ticket holders. Seating limits have yet to be established.

The bigger they are the harder they fall.
Penn State announced no fans at their football games.
Any school with large seating capacity will experience greater losses in revenue than those that attract fewer fans.
The impact at Michigan, Alabama and Texas is going to be much greater that Northwestern, Vanderbilt and Iowa State.
Overhead is hard and painful to shed.......the more you have the harder it is to re-build even after the money starts to flow again.

Athletic Directors are going to have to earn their keep. I would imagine that the salary concessions made by coaches and support personnel (AND on the academic side, professors and staff) will never again be elevated back to their current levels.