Cable News Network (CNN) has announced that corporate sponsors are being featured during some parts of the Operation Iraqi Freedom coverage. During the first "Shock and Awe" campaign on Bagdad, Thursday, March 20, 2003 the GE logo appeared inconspicuously in the lower right corner of the screen. When questioned, CNN spokesman, Allen Simpson said, "In order to offset the coverage of this war, which all networks found out during the first Gulf War to be extremely expensive, we have taken to running a limited number of corporate logo advertising during the war coverage."