(02-13-2020 12:49 PM)TXHuskieJA26 Wrote: I don't think this makes as little sense as many of you seem to. We all know that attendance in Dekalb has not been good in recent years. The athletic dept has done things to try and improve that experience. The Yard, adding alcohol sales into the stadium, etc... It hasn't mattered. So when you are doing things that aren't working, you have to try something else. As has been mentioned, the 5k "die hard" fans are not going to sustain this program. They need to bring in new fans. So with a new coach and a young (and hopefully exciting) team, playing a game against a name brand opponent somewhere closer to the city as a way to potentially draw people who wouldn't normally go to a game is not a bad idea. Then the hope would be that those people would enjoy the experience and decide to make attending games in Dekalb a regular, or at least more frequent, occurance. So I'm sorry that so many of you are so upset and offended by this change, but if you are the "die hard" fans and supporters that you claim then I have a simple question for you. What is more important: your one game in Dekalb vs. one game in SeatGeek (which if you got on board could be a fun experience) OR a chance (successful or not is to be seen) to grow the fanbase and therefore sustain the program that you love for the future so that many others can have the same lifelong memories of Huskie football that you have enjoyed??
To me it all goes back to marketing. The thing is.... you have a product. That product is NCAA division 1 football. Who is your customer for that product?
After that question is answered--- then there are many more questions as to how to market to those customers--- how to sell to those identified customers. Or, better yet, once you know who the customers are, don't "sell" them. Rather FIND OUT WHAT THEY WANT, and then GIVE THEM WHAT THEY WANT.
so ... with that in mind, I ask: Who is the customer for Huskie Football?
(BTW_ this assumes we have that product (NCAA Division 1 Football) to provide. And that is a different story. NCAA Division 1 football is not just 22 guys running around hitting each other. It is a fall afternoon. Cheerleaders, bands, music, old friends, traditions, rivalries, beers, burgers and brats, etc. You can provide a product until you have that product to provide.)
I have ALWAYS said -- pay attention to your students. THEY are your future alums, donors, and fans. And I feel that has never been done to the extent necessary (post Jim Phillips). So.... if you don't build a product..... and you don't know your customer... you will NEVER be able to grow your customer base. (You may not even be able to maintain it.)
And that is the major fail in this matter. Is moving the BYU game to Seat Geek a good idea? STF thinks so. You may think no. I may think, maybe, depending. But all that is irrelevant. The question is what does the customer want? Does STF know? Has he attempted to find out?
I feel that he has not. I feel that little attention has been paid to the product and even less to the customer.