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CivilEng Offline
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Post: #1
New CUSA TV Market Increase
A few things from the CUSA Athletic Directors Meeting:

http://www.fiusports.com/Sports/MensSpor...tings.aspx

" The meetings also saw the release of updated league TV market information. Starting next year, C-USA home markets will include more than 14.5 million TV households, an increase of 43% over the current 10.1 million homes. Conference USA has television agreements with Fox Sports Networks and CBS Sports Network, and ESPN will continue to carry the C-USA Football Championship. As one of the largest BCS conferences in 2013, C-USA membership will include institutions in 12 of the Top 65 television markets, eight in the Top 40 and four in the Top 25 media markets according to Nielson."

"We had extremely productive meetings and we are fortunate to have such a great group," C-USA Commissioner Britton Banowsky said. "Our new members bring added competitive strength, especially in the areas of football and basketball, and we have dramatically increased the size of our television footprint. Our Conference generally represents growing institutions, in large markets, which are ambitious and have made significant investments. They are well positioned to be the next generation of great programs. We have tremendous upside potential."
01-25-2013 06:44 PM
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Blazer85 Offline
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Post: #2
RE: New CUSA TV Market Increase
Will be interesting to see how those numbers compare to the nBE in terms of TV market size.
01-25-2013 07:04 PM
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Green Menace Offline
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Post: #3
RE: New CUSA TV Market Increase
nBE represents some pretty large markets. Wouldn't surprise me if their TV market size is larger than CUSA's.
01-25-2013 07:35 PM
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CivilEng Offline
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Post: #4
RE: New CUSA TV Market Increase
We should have no problem landing a better TV deal IMO
01-25-2013 08:08 PM
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WeatherfordMeanGreen Offline
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Post: #5
RE: New CUSA TV Market Increase
Also, not too bad of destination cities as well as destination metro areas to visit and watch some of the new CUSA's conference games, too. Too many of those to even list right now since I'm busy watching The Green Mile for about the 100'th time (but still cannot get enough of that movie).
01-25-2013 08:43 PM
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EagleX Offline
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Post: #6
RE: New CUSA TV Market Increase
(01-25-2013 06:44 PM)CivilEng Wrote:  A few things from the CUSA Athletic Directors Meeting:

http://www.fiusports.com/Sports/MensSpor...tings.aspx

" The meetings also saw the release of updated league TV market information. Starting next year, C-USA home markets will include more than 14.5 million TV households, an increase of 43% over the current 10.1 million homes. Conference USA has television agreements with Fox Sports Networks and CBS Sports Network, and ESPN will continue to carry the C-USA Football Championship. As one of the largest BCS conferences in 2013, C-USA membership will include institutions in 12 of the Top 65 television markets, eight in the Top 40 and four in the Top 25 media markets according to Nielson."

"We had extremely productive meetings and we are fortunate to have such a great group," C-USA Commissioner Britton Banowsky said. "Our new members bring added competitive strength, especially in the areas of football and basketball, and we have dramatically increased the size of our television footprint. Our Conference generally represents growing institutions, in large markets, which are ambitious and have made significant investments. They are well positioned to be the next generation of great programs. We have tremendous upside potential."

we aren't going to win a TV market argument against a forming conference that was built upon TV markets
01-25-2013 08:50 PM
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BeliefBlazer Offline
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Post: #7
RE: New CUSA TV Market Increase
Nope. We are gonna have to put interesting product on the field in those markets.
01-25-2013 08:51 PM
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49RFootballNow Offline
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Post: #8
RE: New CUSA TV Market Increase
(01-25-2013 07:35 PM)Green Menace Wrote:  nBE represents some pretty large markets. Wouldn't surprise me if their TV market size is larger than CUSA's.

nBE:

4 Philadelphia 2,949,310
5 Dallas-Ft. Worth 2,588,020
8 Washington, DC 2,359,160
10 Houston 2,215,650
14 Tampa - St. Petersburg 1,806,560
19 Orlando-Daytona Beach 1,453,170
30 Hartford - New Haven 996,550
35 Cincinnati 897,890
49 Memphis 662,830
51 New Orleans 641,550
100 Greenville - Washington 303,280

17,771,860 Total TV Households

CUSA:

5 Dallas-Ft. Worth 2,588,020
10 Houston 2,215,650
16 Miami-Ft.Lauderdale 1,621,130
25 Charlotte 1,136,420
29 Nashville 1,014,910
36 San Antonio 881,050
38 West Palm Beach-Ft. Pierce 794,310
42 Birmingham 717,530
44 Norfolk-Portsmouth-Newport News 709,730
59 Tulsa 526,960
65 Charleston - Huntington 455,490
82 Shreveport 384,410
91 El Paso 339,130
167 Hattiesburg - Laurel 109,950

13,494,690 Total TV Households (think BB was counting Miami twice)

http://www.sportstvjobs.com/resources/lo...s-dma.html
(This post was last modified: 01-25-2013 11:57 PM by 49RFootballNow.)
01-25-2013 09:36 PM
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GSU Eagles Offline
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Post: #9
RE: New CUSA TV Market Increase
Is there a crystal trophy that will be presented?
01-25-2013 09:39 PM
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CivilEng Offline
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Post: #10
RE: New CUSA TV Market Increase
(01-25-2013 09:36 PM)49RFootballNow Wrote:  
(01-25-2013 07:35 PM)Green Menace Wrote:  nBE represents some pretty large markets. Wouldn't surprise me if their TV market size is larger than CUSA's.

nBE:

4 Philadelphia 2,949,310
5 Dallas-Ft. Worth 2,588,020
8 Washington, DC 2,359,160
10 Houston 2,215,650
14 Tampa - St. Petersburg 1,806,560
19 Orlando-Daytona Beach 1,453,170
30 Hartford - New Haven 996,550
35 Cincinnati 897,890
49 Memphis 662,830
51 New Orleans 641,550
100 Greenville - Washington 303,280

17,771,860 Total TV Households

CUSA:

5 Dallas-Ft. Worth 2,588,020
10 Houston 2,215,650
16 Miami-Ft.Lauderdale 1,621,130
25 Charlotte 1,136,420
29 Nashville 1,014,910
36 San Antonio 881,050
42 Birmingham 717,530
44 Norfolk-Portsmouth-Newport News 709,730
59 Tulsa 526,960
65 Charleston - Huntington 455,490
82 Shreveport 384,410
91 El Paso 339,130
167 Hattiesburg - Laurel 109,950

12,700,380 Total TV Households (think BB was counting Miami twice)

http://www.sportstvjobs.com/resources/lo...s-dma.html

FIU and FAU are in two different TV markets. CUSA total TV Household is 14.5 Million.
(This post was last modified: 01-25-2013 10:49 PM by CivilEng.)
01-25-2013 10:48 PM
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NTTHOR Offline
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Post: #11
RE: New CUSA TV Market Increase
freakin hattiesburg!!! didn't realize the city was so small...can't say i've ever driven through the town...but want to make the road trip this year for football!
01-25-2013 11:06 PM
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SgtGoldenEagle Offline
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Post: #12
RE: New CUSA TV Market Increase
oh I guess I am sitting on info that maybe should be given out, but I watched some C-USA games and the championship game here in Mesa Arizona which is a very long ways from the closest C-USA (UTEP). I think it was on FoxSportsArizona but not totally sure.
01-25-2013 11:14 PM
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49RFootballNow Offline
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Post: #13
RE: New CUSA TV Market Increase
(01-25-2013 10:48 PM)CivilEng Wrote:  
(01-25-2013 09:36 PM)49RFootballNow Wrote:  
(01-25-2013 07:35 PM)Green Menace Wrote:  nBE represents some pretty large markets. Wouldn't surprise me if their TV market size is larger than CUSA's.

nBE:

4 Philadelphia 2,949,310
5 Dallas-Ft. Worth 2,588,020
8 Washington, DC 2,359,160
10 Houston 2,215,650
14 Tampa - St. Petersburg 1,806,560
19 Orlando-Daytona Beach 1,453,170
30 Hartford - New Haven 996,550
35 Cincinnati 897,890
49 Memphis 662,830
51 New Orleans 641,550
100 Greenville - Washington 303,280

17,771,860 Total TV Households

CUSA:

5 Dallas-Ft. Worth 2,588,020
10 Houston 2,215,650
16 Miami-Ft.Lauderdale 1,621,130
25 Charlotte 1,136,420
29 Nashville 1,014,910
36 San Antonio 881,050
38 West Palm Beach-Ft. Pierce 794,310
42 Birmingham 717,530
44 Norfolk-Portsmouth-Newport News 709,730
59 Tulsa 526,960
65 Charleston - Huntington 455,490
82 Shreveport 384,410
91 El Paso 339,130
167 Hattiesburg - Laurel 109,950

13,494,690 Total TV Households (think BB was counting Miami twice)

http://www.sportstvjobs.com/resources/lo...s-dma.html

FIU and FAU are in two different TV markets. CUSA total TV Household is 14.5 Million.

fixed.
(This post was last modified: 01-25-2013 11:58 PM by 49RFootballNow.)
01-25-2013 11:55 PM
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Green Menace Offline
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Post: #14
RE: New CUSA TV Market Increase
Do they calculate TV households as being 1/2 the cities' population size? The Dallas-Ft Worth MSA has probably 5 million residents. Just curious 'cause I really don't know.
01-26-2013 12:18 AM
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RUNVSFD MINER Offline
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Post: #15
RE: New CUSA TV Market Increase
Markets don't mean anything. Someday, people will figure it out.

Lincoln NE, Manhattan KS, Lawrence KS, Columbia MO, etc. etc., have no market, but have followings.

It's a matter of who tunes in to watch.

Loyola Chicago, UC Santa Barbara, San Jose St, Houston, etc., have huge markets, but only a small fraction of people follow. Their loyalties lie with Illinois, USC, Stanford, TX, TX AM.


17 mill vs. 14 mill means absolutely nothing.
01-26-2013 12:28 AM
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BlueRaiderFan. Offline
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RE: New CUSA TV Market Increase
[Image: YoureWelcomeCards0001.jpg]
01-26-2013 12:34 AM
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I45owl Offline
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Post: #17
New CUSA TV Market Increase
(01-25-2013 07:35 PM)Green Menace Wrote:  nBE represents some pretty large markets. Wouldn't surprise me if their TV market size is larger than CUSA's.

New York, Philly, Dallas, Houston, and Miami would go way over that. The CUSA market size is Houston, Dallas, and Miami plus a few people here and there.

It's nice spin, but if you had millions of dollars at stake in TV negotiations, you might be inclined to notice that there aren't 15 million people going through the turnstiles of either conference.
01-26-2013 12:47 AM
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SgtGoldenEagle Offline
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Post: #18
RE: New CUSA TV Market Increase
I don't know how it figures in but I can tell you that C-USA football aired here in the Phoenix Metro area each week and also the championship game. I don't know how that counts but I sure was glad to watch the games especially when it was my Eagles. Of course I am not sure of the TV market but Phoenix is like the 5th largest U.S. City if I am not mistaken.
(This post was last modified: 01-26-2013 01:11 AM by SgtGoldenEagle.)
01-26-2013 01:10 AM
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Thegoldstandard Offline
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Post: #19
RE: New CUSA TV Market Increase
2009 - 2012 games televised
southern miss and teams leaving

ECU 49
Houston 49
UCF 47
Southern Miss 46
SMU 42
Memphis 32
Tulane 33

NO MARKET, Yet we are only 3 games below the top spot. plus a man above says he watches Southern Miss in arizona.
THe market size theory is nothing but smoke beng blown.

The source of these numbers were the football schedules from each schools website.
01-26-2013 01:28 AM
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Post: #20
New CUSA TV Market Increase
(01-26-2013 12:28 AM)RUNVSFD MINER Wrote:  Markets don't mean anything. Someday, people will figure it out.

Lincoln NE, Manhattan KS, Lawrence KS, Columbia MO, etc. etc., have no market, but have followings.

It's a matter of who tunes in to watch.

Loyola Chicago, UC Santa Barbara, San Jose St, Houston, etc., have huge markets, but only a small fraction of people follow. Their loyalties lie with Illinois, USC, Stanford, TX, TX AM.


17 mill vs. 14 mill means absolutely nothing.

You're flat wrong, man. The percent of a market that follows a given team is a factor if choosing between programs in the same market (rather have Vanderbilt or Tennessee?), but it [does NOT matter otherwise. Unless you can dispute this point, your argument falls apart: universities have, obviously, unique marketing needs that require unique marketing plans and approaches. In the world of academia, the #1 issue universities face is name recognition. Whether it's a high-profile athlete, potential future Rhodes Scholar, or even a group being approached in a bid for research grants...if your mailed materials go straight to the trash or phone calls go unanswered, chances remain 0%.

Playing a football game (or basketball game for that matter) in a market gets a school's name in the paper, on local news, maybe more mentions than that, during game week or the days leading up to a contest. Front page, 2nd page, 10th page, leading TV news or mentioned at the tail-end...it makes no difference. UAB is a globally recognized medical research university, but that alone doesn't mean a high school senior in Tulsa who wants to study growing replacement organs for transplant and scored a perfect ACT/SAT knows any of that about the school. Being a conference member with Tulsa greatly increases the chances that when that student gets materials about UAB the name recognition hurdle doesn't exist.

Universities don't have the same outlets for advertising in large markets as your typical corporation or non-profit. TV networks just need inventory...and they need inventory in large markets because that's how they price their carrier fees. If ESPN has Alabama and Auburn, having UAB doesn't hurt. 5,000 or 10,000 or 200,000 extra eyeballs is not as big a difference as one might think when you're talking about markets that are already tapped (and there are no more untapped markets...at least not in the U.S.).


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(This post was last modified: 01-26-2013 03:44 AM by blazr.)
01-26-2013 03:41 AM
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