Frank the Tank
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RE: 2026 Football Game Time Speculation/Announcements Thread
(10-13-2026 04:11 PM)ohio1317 Wrote: (10-13-2026 07:43 AM)Frank the Tank Wrote: (10-13-2026 04:47 AM)schmolik Wrote: I wonder if the better scheduling solution would be the NFL solution. Schedule all games in May and then allow the networks to flex games 12 days in advance. Would ticket paying fans hate that a game regularly scheduled for noon gets moved to a night game or vice versa? Of course they would. Do ticket paying fans hate that in the NFL? Of course they do. But in a typical season the number of flex games in a season is limited.
In the 2025 NFL season, taking out the final week where no games have a set time, Wikipedia lists: Week 6 a 1:00pm and 4:25pm game swapped, Week 14 a 1:00pm and 4:25pm game swapped, Week 16 two games scheduled for Saturday had their game times set, a 1:00pm and 8:20pm game swapped, Week 17: two games moved from Sunday to Saturday while three games that had the option from moving from Sunday to Saturday remained on Sunday, one game changed networks but game time stayed the same. Flexing is supposed to be a big deal in the NFL contract and yet the number of games that actually changed times was very limited. Throwing out Week 18, the only Eagles game that got moved was the Saturday game which the NFL didn't even set a start time in the first place. Not one Sunday game moved. In their Sunday Night Football game in which NBC is supposed to have the most flexibility and in which the NFL originally designed flex schedules for, NBC switched out their game ONCE the entire season not counting the final week of the season. This is in the NFL where turnover is way more likely than college football where sure you can say Indiana's happen but it is way more predictable than the NFL.
If you're say an Illinois fan what's better? Being told in May the game time of every game and then having one or two games each season (potentially no games) changed 12 days in advance or being told just the first few games in May and having to wait until 12 days in advance the others? The Ohio State's and Alabama's will sell out season ticket packages even if their fans don't know when their games are until 12 days in advance. Do you think the bottom feeder Big Ten and SEC fans could use help selling their games or at least those against fellow bottom feeders or G6/FCS teams?
Rather than say screw the fan, why not work towards solutions that help both parties? The SEC seems to have scheduling policies that benefit the schools the most (all Saturday games with the exception of Thanksgiving week and the first week, noon games scheduled in advance). Did they have to give up money for that privilege? The only conference that makes more than them is the Big Ten. It helps that the SEC is only working with one broadcast partner but why doesn't the ACC get the same scheduling policies and make the same demands? Shouldn't the ACC get more money because they're more flexible? Of course not. The SEC gets more money because they're more valuable and can make more demands because they're more valuable. Who plays games in the least convenient slots (not Friday but midweek)? The conferences that get paid the MOST or the conferences that get paid the LEAST? This tells you it's not the networks controlling the shots but the conferences and schools.
The SEC still has most of its game times determined by a TV deal that was signed during the first term of the Obama administration. They’re not playing games on Friday nights or other off nights because they’re not getting paid for them, not out of a love of high school football or the member colleges have some sort of principles regarding time slots. They’re simply not getting paid. They would be getting paid even more if they could have gone out to market like the Big Ten did and signed with multiple networks.
I get it when there’s a particular week such as homecoming week where the game time is locked in. Otherwise, though, I think fans simply whine too much. They’re never happy. They don’t like too many noon games, but then they don’t want night games when it’s too cold out in the North or they don’t have enough night games when it’s too hot in the South, or they want one specific rivalry game played at one specific time, or whatever else they want to complain about. You can never make all 60,000-100,000 fans in attendance happy.
You know who *can* be made happy, though? The millions and millions of people watching TV at home. This also where the *real* money comes in. So, it’s not an accident that this is what is prioritized. I guess we’ll disagree on this here - whatever you want to say about the TV networks, they aren’t stupid when it comes to maximizing their revenue. It’s pretty rare that they make some type of big mistake when it comes to picking which game ends up being the most attractive option that is available to them contractually at any given time. College football is getting paid like a professional sport, so you can expect treatment as such as opposed to the mom-and-pop shop days. When leagues willingly take hundreds of millions and even billions of dollars per year from the TV networks, I have *zero* sympathy for complaints when you take that money.
Not to be harsh, but Iowa State was on the cusp of getting left out of the P4 entirely multiple times since 2010. So, if they want to complain about a TV deal that *saved* the Big 12 that *directly* enabled them to poach from the Pac-12 as opposed to the other way around, then they can see what it’s like in the American or MWC where they get a whole lot less money and still have little to no control over their time slots. Because that’s where Iowa State would be today without that Big 12 TV deal that they’re complaining about. Once again, I have *zero* sympathy for any complaints on TV scheduling from any P4 league.
While I think you describe the mechanics of it perfectly, I see it slightly differently. The networks aren't paying fans anything and indirectly maximizing revenue costs fans. I personally hope the Big Ten takes less for greater flexibility whenever it can. If I was cashing the checks I would probably feel differently, but when schools/conferences make decisions disregarding what some of the paying fans want, they need to expect a little complaining even if the decision might be the right one and it should at least be factored in. For the Big 12 it certainly was the right case to chase the dollars.
Side note: I care far less about game times than most. I've even mellowed on the OSU Michigan game a tad (although want it at noon I wouldn't raise a huge ruckus if it's occasionally a bit later). I prefer no Fridays still, but if end up with one every other year so be it
But we all know that the Big Ten isn’t ever realistically taking less, right? Neither will the SEC when it gets a new contract or anyone else. The Big Ten commissioner is a literal TV executive. His main motivation for a 24-team playoff wasn’t about the playoff itself, but rather that a game like last week’s Iowa-Washington game on a Friday night goes from being a solid game for college football sickos to a really important game with playoff implications at a national level. Multiply that dozens of times over many more teams over the course of a season and the *last* thing that you want to do is just pile all of those games into the same 2 or 3 standard time slots on Saturday.
That money doesn’t go into the pocketbooks of fans, but if you want the best players, then you need that financial backing. That much is clear.
And look, I understand that there is a balance. For instance, I understand if Ohio State, Michigan, and Penn State don’t want to *host* Friday night games. No issue from me there. What I don’t really understand is why Penn State seems to at least be fine with playing a Friday night game annually on the *road*, but Ohio State and Michigan refuse to do even that. Why do they care if, say, Rutgers wants to host their Michigan game on a Friday night for a national Fox audience as opposed to being buried on Peacock on Saturday? Particularly if that raises revenue for everyone in the league, including themselves, in the process? If several million more people watch that Rutgers-Michigan game because it’s on Fox on Friday compared to being on Peacock or BTN on Saturday, then that is helping the *fans* by providing them that non-conflicted time slot where they aren’t having to choose between that game versus another Big Ten game or a competing SEC game.
I know people get sick of me harping on the NFL, but they clearly know how to maximize revenue without even having to increase the number of games being played by understanding that each new TV window is another opportunity and they don’t just put their subpar product there. If college football didn’t care about maximizing revenue, then feel free to ignore the lessons of the NFL… but we all know full well that college football is going under every seat cushion hunting for revenue. Even Ohio State runs an athletic budget deficit! Even the wealthiest schools of them all can’t pass up any additional revenue at this point.
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