(09-19-2026 12:17 AM)The Beaver Wrote: Crazy, there were at least three better Big Ten games this week. I guess I can understand if they want to have Big Noon directly before the kickoff and they don't own the game but Maryland, Rutgers and UCLA all have bigger games than this. I guess my old canard about the OSU game being the big game if there is no big game came true this week.
I've never heard the word "canard" before but yeah normally the FOX Big Nooner rule is when in doubt pick Ohio State.
2025:
RUTGERS at Ohio State: 4.06M
The game drew more viewers than Texas Tech at Utah (4.04M), a game where both teams entered unbeaten and finished with 11 wins.
2024:
PURDUE at Ohio State: 3.48M
MARSHALL at Ohio State: 3.96M
The following week after Purdue played OSU on FOX they played a Penn State team that eventually made the Playoff semifinals on CBS. They got 1.8M.
Every Big Ten team is required to play two BTN games a season. Here's OSU's recent BTN games...
2024:
Western Michigan: 1.72M (Sat. prime time)
Northwestern: 1.89M (Sat noon) (The same week PSU-Pitt drew 1.8M on CBS, although different time slot. Virginia-Notre Dame drew 1.96M on NBC at the same time as PSU-Pitt!)
2025:
Purdue: 1.85M (Sat 1pm). FOX aired two non Big Nooner Big Ten games that weekend, Nebraska-UCLA, Sat. 9:25pm, 2.25M, Northwestern-USC, Fri. 9:06pm, 1.91M. On paper, Nebraska-UCLA and Northwestern-USC would be way better than Ohio State-Purdue but both barely outdrew Ohio State-Purdue even though they were on FOX and OSU-Purdue was on BTN.
2026:
Ball State: 1.6M (Sat. 12:30pm). Fresno State-USC on FOX Friday Night had 1.32M. Missouri State-Texas A&M on ESPN prime time Saturday night had 1.57M.
Even their BTN games are getting in the 1.5-1.85M range.