(11-06-2025 08:16 AM)Eldonabe Wrote: THIS TIME IT'S DIFFERENT! 

A lot was said, but the actions were light with football. Moving to the MAC Conference was a football move and an announcement Football is driving the bus. The nah sayers rallied that did not want Football driving the bus. What is different now is we have leaders committed to football. Football is not just another sport, as Mike, owner of UMassHoops buried the Thorr announcement in the 'Other Sports' sub forum. Not the ‘Football’ forum or even the 'General Discussion' forum. The basketball love folks are beside themselves and continue to attack the football program.
What is different now is the leaders did not flinch, go quiet but doubling down. They are looking at their shortcomings, checking their egos, and address the issues. Our AD, Ryan Bamford office is in the Mullins Center and naturally is closest to hockey and basketball.
We are spending major money, over 1M on football coaching staff, hiring a successful AD to help out a sport he loves. We now have a senior athletic administrator, who played football am loves UMass football, understands the challengers of the AD role, and is now in the Football Jim Hunt Performance Center. He is a good listener and learned to ask the why. Or as the School of Management taught us, find the causes and not to treat the symptoms.
What is different is that we are now building the administrative support, investing money in staff, NIL, and facilities to win. It will be a process that has and will not have immediate results, which is very, very hard on all of us.
Clearly it is not without problems or concerns. My concern that the Senior Administrator in charge of NIL and supporting coaches is invisible and the NIL investments to date seemed a failure. I don’t know the why. Thorr said he will not be involved with NIL, but will help support it. I hope the NIL Administrator works better with the rest of the administration and especially with the coaching staff, recruits and to some extent their families.