(11-02-2025 02:44 PM)schmolik Wrote: (11-02-2025 02:38 PM)TrojanCampaign Wrote: There's a reality here that I think a lot of people are ignoring. The conferences are not in a rush to expand like people here seem to think they are. And it's going to be about who moves first not what the ACC schools prefer.
I don't think it's the SEC and Big Ten that really will want to expand, it's the other schools on the outside that will spur expansion as well as ESPN and FOX to expand their inventory. I'm not even sure the Big Ten really wanted USC or the SEC really wanted Texas, in both cases the conferences claimed the schools contacted them and it does make sense. Schools like Miami and Florida State have way more to gain contacting the SEC and Big Ten than the other way around.
There is a great deal of truth in a couple of your assertions. The SEC did not approach Texas. They inquired of us as early as 1987 when the cable subscription pay model was how conference value was ascertained and the SWC only had a two-state footprint, Texas & Arkansas. All of the sudden having 8 Texas schools and one in Arkansas just wasn't going to pay the bills. Conveniently however the Big 8 had the same issue. Their footprint consisted of Colorado, Iowa, Nebraska, Missouri, Oklahoma and Kansas and was smallish in the number of potential viewers. Texas was large in viewers but only one state where 2 schools covered things nicely. The Big 12 was born, but as things switched from the cable subscription model which relied on footprint inclusion as the market, things began to change again with conference networks, T1 and T2 deals on rights, and branding to draw eyeballs started to matter again. Since Texas had the LHN there was no way for the Big 12 to have their own network. Then by the time of streaming branding and the actual number of viewers for a game (now a matter of actual accounting due to smart TVs) changed the model again. During each change the SEC heard from Texas.
When the PAC 12 couldn't land a good contract due to poor viewership the Big Ten heard from them. USC had been shopping the idea of independence for about 2 years when they approached the Big Ten.
And you are correct that schools on the outside are still approaching the Big Ten and SEC. They do want in. And you are also correct that the networks are still wanting to increase inventory. And that is why one sock up is wrong about networks driving this matter. Neither the SEC nor Big Ten can afford to turn away major brands or markets. Those are the money plays moving forward and NIL and eventually some form of pay to the athletes is only going to drive up overhead.
North Carolina has twice now approached the SEC the first time in 2011. It seems to me there is mutuality there as there was with UT and the SEC in that both of those schools are major brands in academics and athletics and both have sports business models predicated upon the frequency of local play. The SEC make sense in that regard, especially if UNC brings their chief rival with them. Miami, FSU and Clemson are strong enough brands and Clemson has the largest travel crowd and most consistent home crowd of the 3, but they are in a duplicated small market. The SEC wants a second Florida school for control of that market. Florida has the largest share of its state college sports market, but it is not a majority share. It would be a majority share with Miami, or a super majority share with F.S.U. Two of those sued to be able to move, so that's what I expect they will do.
ESPN's desire to keep them, if they have that desire, could well determine the outcome if ESPN pays what is necessary to make that happen. If the SEC landed Virginia, North Carolina and Duke, I believe they would be quite content with either Florida school.
Now we wait and see what ESPN wants and is willing to pay to retain. And we'll see what the Big Ten might want, and if it is worth it to FOX.