Square Knight
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RE: P6 OFF the field
(07-11-2018 04:29 PM)CoastalJuan Wrote: (07-11-2018 03:52 PM)Square Knight Wrote: (07-10-2018 06:53 PM)glay83 Wrote: (07-10-2018 03:36 PM)slhNavy91 Wrote: Football viewership. I went through the data from http://www.sportsmediawatch.com/college-...v-ratings/ for regular season and conference championship games (not bowl games/CFP). For each conference, I looked at: viewers in all games involving conference teams (and per game average); viewers of conference controlled games (and per game average); viewers of intra-conference games (and per game average).
The AAC gets 12-22% of SEC/BIG10 viewership (up to 34.6% avg per rated game)
The AAC gets 18-29% of ACC viewership (up to 41% avg per rated game)
The AAC gets 25-43% of BigXII/PAC viewers over the season - as much as 58% for per game averages.
Conversely, G4 viewers of intra-conference games are 4-31% of AAC intra-conference games (higher for avg per rated game, but best G4 intra-conference per game average is 56.6% of AAC). G4s have 11-39% of AAC's viewers for all games (25-62% avg per rated game).
As a reminder, AAC Power 6 is not/not an assertion that the AAC is the equivalent of the SEC or Big10 today. P6 is an information campaign with the assertion that the AAC is closer to the five conferences ahead of us than the four behind us. The strategic goal of this information campaign is to improve the American and its members' chances of being on the right side of the next great shakeup in the college sports -- specifically college football -- landscape. The AAC's next media rights deal will be an interim objective, or an indicator of progress, for this campaign - it is neither the endstate nor a pre-requisite for P6.
Nor do we need to transform into the SEC overnight to achieve the strategic goal: we need to keep the five contract-bowl-conferences from separating from us, while at the same time separating from the other four.
Data for all games (avg per game); conference-controlled (apg); and conference games (apg).
SEC: 199,484,000 (3.2million); 166,916,000 (3.0 million); 138,767,000 (3.55million)
BIG10: 180,615,000 (2.86million); 156,679,000 (3.0million); 130,993,000 (3.27million)
ACC: 139,553,000 (2.4million); 117,703,000 (2.4million); 68,952,000 (2.0 million)
PAC12: 95,254,000 (1.76million); 85,907,000 (1.79million); 61,091,000 (1.65million)
BIG12: 93,660,000(1.7million); 72,583,000 (1.58million); 59,455,000(1.6million)
AAC: 40,675,000(.992million); 21,866,000(.729million); 17,044,000 (.631million)
MWC: 16,031,000(.616million); 7,724,000(.406million); 5,357,000 (.357million)
MAC: 10,467,000(.455million); 3,745,000 (.234million); 3,550,000 (.237million)
SBC: 5,209,000 (.401million); 2,280,000 (.253million); 1,314,000 (.164million)
CUSA:4,519,000 (.251 million); 2,657,000 (.177million); 717,000 (.071 million)
AAC's percentage of SEC: 20.3% (31%); 13.1% (24.3%); 12.2% (17.7%)
AAC's percentage of BIG10: 22.5% (34.6%); 13.9% (24.2%); 13% (19.3%)
AAC's percentage of ACC: 29.1% (41.3%); 18.5% (30.1%); 24.8% (31.6%)
AAC's percentage of PAC12: 42.7% (56.3%); 25.4% (40.7%); 27.8% (38.2%)
AAC's percentages of BIG12: 43.4% (58.3%); 30.1% (46.1%); 28.7% (39.4%)
MWC's percentage of AAC: 39.4% (62%); 35.3 (55.7%); 31.4% (56.6%)
MAC's percentage of AAC: 25.7% (45.8%); 17.1% (32.1%); 20.8% (37.5%)
SBC's percentage of AAC: 12.8% (40.4%); 10.4% (34.7%); 7.7% (26.0%)
CUSA's percentage of AAC: 11.1% (25.3%) 12.2% (17.8%); 4.2% (11.4%)
Great work! Shows how far we are ahead of G5 conferences, but also how far behind we are of P5. I believe American is on the rise and proud UCF is a member.
The methodology makes our comparison to the P5 look worse because P5 have more games on the premiere networks. If a game is put on ABC or Fox OTS, it gets better viewership than if the same game were on ESPN/FS1.
P5 have a lot of games on ABC/CBS/Fox OTA channels which always draw the highest viewership. I think the AAC only had two regular season games on those channels last year.
Same with ESPN...it has more viewers than ESPN 2...which has more viewers than ESPNU & ESPN news, and the P5 have more games on ESPN. AAC sometimes get ESPN, but a lot of our content is on ESPN2 or lower which created lower viewership.
A UCF fan did a detailed analysis of AAC games vs P5 and further divided it into network and timeslot. So, for example, in comparing viewership of AAC games on ESPN 2 in the 7:00/7:30 PM Saturday timeslot, they are only compared to P5 games on ESPN 2 in the 7:00/7:30 PM timeslot.
He found that the AAC games on average drew between 40% and 70% of the viewers that P5 games drew in the same timeslot on the same network.
This. This is what I'm talking about.
Yes, our games in the prime timeslots do pretty well.
However, at no point in the near future will the networks put our games in those slots on a regular basis.
Like in upcoming deal negotiations, you have to apply real-world data. We'll be on the tier-2 channels, so we will be valued based on the eyeballs we'd bring in on those channels.
That is why you can't just take viewership, and that's why we're probably not going to get 50% P5 money in this next deal.
Not trying to be a downer, just trying to manage my/our expectations.
ABC won't put our games on, because they (Disney/ABC/ESPN) already have what they consider to be better content available from the other P6 conferences. So, I don't see the contractually required number of ABC games going up if ESPN does get all or part of our new contract.
But NBC easily could. Even on weeks with Notre Dame home games, that game only takes up one of the three game timeslots on a Saturday. Plenty of room to put the top AAC game in one of the other two timeslots. And in the six to seven weeks of the season without a Notre dame home game, the schedule is wide open.
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