http://www.sportingnews.com/ncaa-basketb...s-schedule
BYU might stand as the most attractive potential partner because of its large following, excellent facilities and considerable wealth, but the challenges of adding a partner that declines to participate in Sunday competition is among the obstacles that appear to be too considerable.
That leaves three possible scenarios for the expansion issue.
1. The Big 12 could choose to move east to add Cincinnati and Connecticut. Cincinnati has developed the most consistent football program of potential expansion candidates and is located in a major media market. UConn is four-time NCAA champion in men’s basketball and also adds the cachet of the dynastic women’s basketball program.
2. For football recruiting purposes and long-term potential, the Big 12 could advance into Florida by adding Central Florida and South Florida.
3. The Big 12 could decide not to expand at all.
The Bottom Line Regarding Expansion & Championship Games for the Big 12
http://www.frogsowar.com/2016/2/1/108002...-expansion
So who are we adding? Well, let's start with who we aren't adding: UCONN.
I like UCONN, I wish they weren't terrible at football, but unfortunately UCONN's entire value to the Big 12 is their media market, which is only valuable if the Big 12 tries to start a conference network. As we outlined earlier, that isn't happening, so I will take UCONN off the board.
Other teams we aren't adding: BYU, Boise State, USF, UCF, or Memphis.
Unfortunately, each of these schools fails in one of a series of areas: No investment in football, horrible APR, bad market, restrictive religious affiliations, and/or a total lack of support from their fan bases. BYU is easily the best of that list, but the departure of Bronco Mendenhall signals to me that they know it isn't happening. There is just too much going on their with the Mormon Faith, the Big 12 seems convinced that touching it would be a bad idea. Too little, too late.
So, that leaves: Houston, Cincinnati, ECU, and Colorado State.
I think we can take Colorado State off the board right away. The Big 12 has shown no interest in heading west, and C-State just can't seem to get its act together regarding any piece of its athletic program.
ECU comes off for the same reason, they simply haven't invested in their overall athletics program to the point that they would be a good fit. Spending $9m a year on football simply won't help you make the big time.
So, we are left with Houston and Cincinnati. For me, I can make a lot of sense of this move.
Both schools have made significant investments in their athletic programs, especially Football and Basketball. Both schools have had consistent success in recent times, both schools have historical successes to point to, and for me both solve critical needs: Getting a travel partner for WVU, and keeping the Big 12 a southwest/east conference.
Believe it or not, I think that opposition to adding Houston will be much less than others anticipate. There are several benefits to adding Houston from a competitive balance and market perspective, and I think the argument of "making recruiting harder" is actually BS. So you are telling me Houston isn't already the most recruited market in the country? All major conferences hit the area hard for talent, adding Houston to the Big 12 won't make a significant impact on that competition.
And while Cincinnati isn't a football power today, they are clearly making strides to get there. Hiring Tommy T was a significant move, while they have also put considerable money into facilities and other sports, namely basketball. I have no doubt Cincinnati would be a significant competitor in the Big 12 north.