http://www.campusrush.com/big-12-confere...=si_social
• BYU: The Cougars football program, which plays as an independent, has the most resonance of any available school. BYU has a national following and a decorated history that includes star quarterbacks Jim McMahon, Steve Young and Ty Detmer. There are issues with BYU, such as the BYUtv network, tough geography and some finicky logistics that come with not playing on Sundays. But those problems can likely be resolved, as BYU has an increased desire to join the league because of the yawning perception gap between the Power Five and everyone else. BYU realizes it won't be treated like Notre Dame as an independent, so this seems like the most logical move for both sides.
• Cincinnati: The Bearcats' best selling point is that West Virginia needs a friend and neighbor, and Cincinnati is just over 300 miles from Morgantown. The Bearcats offer the Cincinnati media market, a recruiting toehold in Ohio and strong recent success. The Bearcats have seven nine-win seasons since 2007 and played in the Orange and Sugar bowls in '08 and '09. Market and geography could win out.
• Connecticut: UConn came up in a surprising number of conversations considering its geography, lack of relevant football history and void of local recruiting. UConn would be attractive in a scenario in which the league adds a cable network, as it theoretically could bring a lot of eyeballs in the Northeast. The strong academics and basketball program would also be assets, as would the notion of the Big 12 adding a flagship state school. But if the conversation inevitably turns back to football, UConn wouldn't cut it.
• Colorado State: This would be another play for TV markets, as Colorado State would theoretically bring Denver. It would also help if the Big 12 adds BYU, giving the league a distinct footprint in the Mountain Time Zone. Colorado State's biggest problem is West Virginia, as the feeling within the league is that the Mountaineers have been good members and deserve a neighbor.
• Houston: To put it bluntly, the Texas schools in the Big 12 don't want to prop up another school located in the heart of their state's most fertile recruiting base. That line of thinking would likely win out over Houston's overall football potential, which is vast. There is surprisingly little momentum for the Cougars, as the prevailing thought is that the Big 12 already has a significant presence in the Houston TV market.
• Central Florida and South Florida: Considering the ripe markets (Orlando and Tampa) and boundless football potential, there is strikingly little momentum for these schools. Things could change, but neither is in the serious discussion now. (Someday, if the league goes to 14 teams, they might get more consideration.)
• Memphis: Memphis had some buzz for a while, as it features a solid television market and recruiting base. Ultimately, though, the football program isn't developed enough and better academic schools are available.
• Tulane: The New Orleans market would be attractive, as would the university's academic reputation. But the distinct lack of notable football history and the shadow of LSU have stalled Tulane's candidacy.