(12-01-2015 11:43 PM)owl40 Wrote: Very ironic that I've also seen Rice on two worldwide leader shows today talking about possibility 5-7 teams going to bowl games. It was very good publicity. Ironically probably better than being 6-6 in the New Mexico Bowl that nobody would have known about.
They were showing Rice clips included with Nebraska, K-State, Va Tech, Illinois, etc. clips and discussing them in context as all as a group of peers w/ 5 W's. Viewer left with the impression that all of those teams/schools were peers which of course is true if you define peers as 5-win teams but the takeaway for the viewer was Rice being positioned as being in the same P5 club playing a much higher class of football than reality. If you were a Rice fan, you liked seeing the Owls in that club of teams on the national stage. Reality is obviously a bit different as you look at some of the W's other teams had (e.g. Nebraska over Mich St).
We see it over-and-over again (even outside of sport) on power of the media. Media drives perceptions, optics, sound bytes, etc. making the narrative seem complete b/c it can be digested quickly. Whether on 610 or on the Worldwide Leader, it is about finding that quick thing that can 'connect' people to something. People are not going to connect to Sagarin, C-USA, deep ball/explosive plays given-up, etc. so it is not part of the story.
For average Joe and Jane Smith in H-Town it is, "I like that good guy coach at Rice. He does the right things. Not really up-to-speed on what conference they are in anymore but that is ok b/c they have great kids and graduate them. Hey, aren't a few actually in the NFL now?"
Not enough like by average Joe and Jane of the Owls to pay to watch them at HRS but do like hearing, reading, seeing, etc. the feel good things that do happen on South Main with stories like Luke, Nordstrom, Jayson, Ziggy, graduation rates, etc. all of which happened on DB's watch. He deserves respect, props, and accolades for all of those things. May not be a great football coach but is a great man.
Will be a fantastic day for Rice FB when the feel good moments that make Rice special are not viewed as mutually exclusive from achieving on-the-field W's against top/real competition though. That continues to be the gap between the external audiences and Parliament audience.
I think you're generally correct about how Joe and Jane Q. Public view Rice in Houston (and outside Houston too, based on comments I get).
The thing is that if you're not in the Top 30, or in a market where you don't have competition from pro sports and you can be THE hometown team (as Rice was in the 1940's and 50's), you are relying primarily on alumni and their families to attend football games.
Joe Public in College Station isn't needed to fill the stadium. They have lots of alumni queuing up to buy tickets in the 3rd deck in he end zone.
Other than Tulsa, Rice has fewer alumni than any Division 1 school. And Tulsa has an advantage over us in that if you live in Tulsa and want to watch a game in person, you go to a Hurricane game. ORU will not supplant them as the home town team.
Our biggest issues in developing a following are going to start with two factors: (1) the size of our enrollment, and (2) the kind of people that make up the Rice Student body (independent, academically focused, quite willing to blaze their own way).
A&M builds tradition (bonfire, midnight yell practice, fish camp) based on group experience and developing a sense of belonging.
Other colleges do that through fraternities and sororities. Often those groups are marketed to by athletic departments.
Rice is not like that. (I'm not a big fan of fraternities or sororities, and would hate to ever see them at Rice, just to clarify).
Frankly if someone hasn't grown up playing football, or watching a brother play, or learned to enjoy the spectacle of a football game in high school (either as a fan, band member, or following a friend) then they're not very likely to develop the habit at Rice, particularly if they have a heavy academic load.
That's where efforts need to be made. Parliament members who donated Liberty Bowl tickets to the student body may have done more about addressing this than they imagined.
I don't have the answers. There may not be any good ones. But I think the general public will be more inclined to get involved if they believe our alumni are all involved and engaged.
The size of our alumni base (and therefore attendance) is the biggest issue we have. there are lots of P5 schools that historically do not win much. Have to be, because total wins and losses are a zero sum game. They are P5, not because they are Top 30 teams, but because they are large schools with alumni support and the networks can count on alumni in their advertising sales.
We were 8-4, and undefeated at home in 2001, but our attendance was not dramatically better than it was in 2000 or 2002, IIRC.