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RE: How much money will CUSA generate from TV renewal contract?
(01-19-2015 04:08 PM)TrojanCampaign Wrote: (01-19-2015 03:47 PM)arkstfan Wrote: (01-19-2015 09:25 AM)MWC Tex Wrote: (01-19-2015 05:49 AM)TrojanCampaign Wrote: Savacool is trolling but he actually brings up a good point.
As of right now CUSA gained FIU, FAU, WKU, MTSU UNCC, ODU, UTSA, UNT, La Tech. ( five of the current members are Sun Belt teams, three FCS/start up teams, and La Tech who is in a small market.) This is literally a new conference with the loss of UAB because only Marshall, Rice, USM, and UTEP are all that's left of the left behind teams.
CUSA hast lost UAB, Houston, SMU, ECU, UCF, Tulsa, Tulane, and Memphis.
Regardless of the present state of those teams CUSA lost some pretty well established G5 level programs. And as shown by Memphis given the right coach most of the schools if not all of the schools that left have a huge upside.
I don't think it's feasible for CUSA to get an increase in pay. I think many CUSA better start praying that the contract remains the same. I see something like 900k per team.
I think it'll remain at the same $1 million/team so expecting $14 million/year maybe even a slight increase. The new CUSA has an ever larger footprint than the old CUSA and increase the houldhold footprint by 3.3 million homes.
TV DMA ranking 2014.
CUSA Gains: Miami #16, San Antonio #33, Charlotte #24, Nashville #29, Norfolk MSA #42
CUSA Losses: Orlando #18, Greenville MSA #37, Memphis #50, New Orleans #51, Tulsa #60. [Birmingham #43]
TV housholds: Old CUSA 10.1 million, New CUSA 13.4 million.
I think they'll surprise quite a few people. Gaining 3.4 million households is a big difference. Losing Birmingham decrease the household gains to 2.7 millon but could be offset by who they bring in.
If I were telecasting a checkers tournament in NYC, LA, Chicago, and Philly and college football in Birmingham, Memphis, Little Rock and Shreveport which would command the greater ad dollars.
That's a trick question. Depends on who is the college telecast. But it is entirely possible a game in four smaller markets will command more viewers than garbage in four large.
It is no longer 1980. The technology is in place to know how many viewers a telecast delivers fairly accurately. More likely than not if you have cable or satellite your box is reporting your viewership and being aggregated so subscribers (ad agencies and TV stations) know what channels are drawing viewers in real time.
Market is mostly an out-dated concept and has little meaning to ESPN and Fox Sports.
People have a hard time accepting this concept. It's not about who is in the market it's about who is playing in the market.
People have finally realized that just because something has the potential to happen does not mean it will. UAB, Ga State, UMASS, F_U, etc.
Due to the increase in availability of games it's hard for the "hometown" team to compete with the big name teams.
The Wall Street Journal today had an article on the outlook for Nielsen.
Despite a number of complaints that broadcasters and ad agencies have (mainly related to sample size) the conclusion was the company has a very strong future because Nielsen can deliver two pieces of data that competitors as yet cannot effectively deliver.
The demographic breakdown of who is watching (the leading competitor delivers only cable box and satellite box data and nothing on OTA watchers, and cannot determine who if anyone is actually watching. For example I often forget to turn off my satellite box when I go to bed, for all they know I am actually watching TV from 11:00pm to 3:00 am when the box shuts itself off).
The other data none of the competitors are effectively delivering is information regarding the commercials actually watched. Nielsen can detect if you fast forward.
While media companies especially want the larger sample sizes offered by competitors, ad agencies DO NOT CARE if 2 million or 20 million watch the show, they care HOW MANY WATCHED THE AD and they want the demographic information about the people watching.
Drawing 40% of the three Arkansas markets where all the stations are in Arkansas will draw more viewers than drawing 10% of the Chicago market.
Auburn is worth a lot of money because Auburn draws huge percentages of the markets in Alabama, that makes them more valuable just for what they draw within the state than many large market schools.
Now ASN being an ad hoc OTA network is going to pay more attention to market size than ESPN. They have to compile data from multiple markets to get their audience and there is more guesswork in their numbers. ESPN just wants two things. Deliver desired eyeballs to advertisers and have products that they can leverage into higher carriage fees.
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