(04-04-2014 08:44 PM)mptnstr@44 Wrote: (04-04-2014 12:12 PM)DrTorch Wrote: (04-04-2014 10:55 AM)200yrs2late Wrote: IMO Middle class for many will probably mean living just above paycheck to paycheck. Most months able to save a tiny bit, but running into trouble if an unexpected expense comes up like a home or vehicle repair.
That's true even today. But that's because most people live at or beyond their means.
I think the real tell will be a change in lifestyle, but that's hard to describe. The 1980s-2006 saw a much grander lifestyle for the middle class, but it was based largely on borrowed money.
That lifestyle will be reined in, but to what extent? 1950s home sizes and luxuries? 1960s? 1970s?
I've often described how those eras were far more modest than today, even as mach and other liars complain that the middle class is getting squeezed.
The big question is, will the upcoming, moderated middle class still be financed through borrowing? Then we'll know that we're in a bad way.
Today's Middle class has more and nicer stuff and expects more and nicer stuff than middle class 35 years ago. Until there is a change in that mindset, the middle class will still borrow and live beyond their means.
35 years ago the middle class:
• one maybe two cars (most likely used) and people still worked on their own cars
• One tv for the whole family to share (maybe 19")
• kids shared bedrooms so even thought they had larger families they usually had a 3 or 4 bdrm house.
• home phone line (no cellphone for family members)
• no internet bills
• cable might've been available depending on where you lived
• Vacations were not an annual thing nor did families go to expensive locales (lots of people camped)
• clothes were not name brand (middle class wasn't buying or wanting to buy $250 Coach purses and $100 Air Jordans)
• most kids did not participate in expensive select sports/extra-curriculars
• people didn't eat out nearly as much
Savings can happen for today's middle class but lifestyles must change. I don't see that happening anytime soon.
And now, the 2014 middle class:
• Both parents have new cars, each kid drives a used car
• TV's for every bedroom
• Gotta have a gym membership
• TV's for every bedroom
• Separate bedrooms for all children
• $200 dollar cell phones and massive family plan
• Everyone in the family needs a laptop
• $70 high speed cable internet
• $80 a month for 200 channels you don't watch
• Let's go cruising for a week!
• Oh, you don't have a skiboat? You must be poor (apparently a bass fish boat isn't good enough, it has to have a wake tower and V8 engine)
• North Face, Columbia, Oakley, Jordan, Nike, Underarmor, etc to infinity.
• Cars loaded with entertainment systems, heated seats, rear view cameras, etc.
• Every extracurricular (sports, clubs, youth group, band) requires a monetary investment at some point
• 50% or more of college paid for by Parent (PLUS) student loans
• Continued financial support past college graduation
I graduated high school in '07, and this is the impression I got from other middle class folks in north Idaho. There is so much pressure from the media and peers to "live the dream". People end up buying an identity through clothes like North Face, American Eagle, Quicksilver, Fox, or whatever. Even people who think they are non-conformist end up spending the same amount of money, on different clothes, at stores owned by the same corporations. It all ends up going on super easy to open store specific credit cards. It's also not good enough that you have the XLT Ford F-150. The kid with the King Ranch is cooler and his parents are cooler (in the eyes of a teenager).
Seriously though, my entire generation runs on brands. I remember reading a study that found that people wearing name brand clothes are automatically trusted more than people identical clothes without the brand logo.