Excerpt:
The league is taking a progressive look at how to distribute tickets for bowl games. Scott is intrigued by the idea of two conferences and a bowl partnering in ticket distribution and moving from the dated model of schools selling their own allotment, which was a struggle for several BCS schools last season.
“It's become clear fans have a lot of options when it comes to sourcing tickets,” Scott said. “The idea an individual school is responsible and can be accountable for delivering their fans to a particular bowl I think is a bit of an anachronism.”
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I am glad they are not interested in expansion. There aren't any good options left for them now... at least in their minds.
Well, Scott is obviously lying. After all, previous conference commissioners have lied before about expansion so naturally he must be too.
Or does that concept only go one way?
Since the kooks don't care about the PAC12 they don't even know he spoke.
I was interested in his remarks about bowl ticket distribution. Schools get raked over the coals if they don't sell their allotment and currently the bowls make the allotment part of the deal. Schools then do not profit or even break even because they are stuck with a boat load of high priced tickets.
Most fans nowadays are smart enough to look for better deals on-line and don't necessarily buy the more expensive tickets the schools are stuck with. Especially difficult for schools located a long ways from the destination.
Scott apparently believes, and I agree with him, that a different approach needs to be taken. Just take the allotment system out of the equation entirely and make the bowls do the marketing.
The problem is that not only are the schools stuck selling thousands of tickets, many of those are bad seats and better seats can be bought directly from the bowls themselves. Then when the school returns the unsold allotment (that they paid for), the bowl turns around and often sells those tickets themselves (and thus gets 2x the revenue for the same ticket). Most conferences steer some extra money to the bowl participants to cover the unsold tickets, but it's quite the racket for the bowls. It's good to see a major conference leading the charge against the existing ticket sales model.
(03-13-2013 11:29 AM)CommuterBob Wrote: [ -> ]The problem is that not only are the schools stuck selling thousands of tickets, many of those are bad seats and better seats can be bought directly from the bowls themselves. Then when the school returns the unsold allotment (that they paid for), the bowl turns around and often sells those tickets themselves (and thus gets 2x the revenue for the same ticket). Most conferences steer some extra money to the bowl participants to cover the unsold tickets, but it's quite the racket for the bowls. It's good to see a major conference leading the charge against the existing ticket sales model.
Bowls could quash much of the StubHub market by not giving out tickets early to bowl sponsors and bowl executives/employees, but the scammers who run bowl games aren't going to do that because they don't want to stop ripping off participating teams.