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Winless Georgia State also falling behind in turnstiles

5:09 pm September 25, 2012, by Doug Roberson


Georgia State’s football program has fallen behind other recent start-up programs in more than wins and losses. The Panthers trail in average home attendance, season-ticket sales and student attendance.

Playing its third season of football, Georgia State has averaged 13,298 fans this season through three home dates, punctuated by the program-worst 9,476 who showed up to watch Saturday’s loss to Richmond at the Georgia Dome. That average trails:
•Texas-San Antonio, in its second season, by almost 15,000 per game;
•Old Dominion, in its fourth season, by almost 7,000; and
•South Alabama, in its fourth season, by almost 3,000.

Not coincidentally, Georgia State’s attendance has declined as losses have mounted. The Panthers have lost their four games this season and 12 of their past 15, underlining the issues that a school with an enrollment of 32,000 can have trying to attract interest in a team that’s not winning.

“Our athletics department is working hard to engage fans and provide a compelling game-day experience,” Georgia State President Mark Becker said in an email. “There’s more work to be done, and it is going to take time to get it done.

“College football is not a ‘build it and they will come’ proposition; winning matters.”

The images of a mostly-empty Dome may not be as troubling an issue as what the empty seats could mean for Georgia State’s FBS membership if attendance doesn’t increase.

The NCAA mandates that FBS teams have an average home attendance of at least 15,000 once in a sliding two-year window. Georgia State is playing an FCS schedule as it continues the first year of its two-year transition to FBS, but its two-year window began this year. Failure to meet that minimum this season or the next could result in a 10-year probation for the school. Failure to meet the attendance minimum within that probationary period could result in a bowl ban.

The NCAA doesn’t disclose if it has punished a university for failing to meet the minimum. Idaho has failed to meet the minimum each of the past three years, but an official said the school hasn’t been banned from participating in bowls. Ball State was placed on a bowl restriction after it failed to meet the minimum in 2009 and ’10. It met the minimum in 2011.

Attendance isn’t a new issue for Georgia State, though it wasn’t as worrisome the previous two years because the Panthers weren’t playing on the FBS level.

In 2011, Georgia State averaged 14,286, including 26,273 at the opener. In the remaining five home games, average attendance was 11,888.

In 2010, its inaugural year, Georgia State averaged 16,750, including 30,237 at the opener. In the remaining six home games, average attendance was 14,502.

Athletic director Cheryl Levick said last week that patience will be needed as the program continues to grow.

“We are building a base, that base keeps coming back,” Levick said after the game against UTSA. “It won’t be long before this place is full. I believe that. We’ve got to produce on the field to make sure the audience increases. I’m not giving up. We’re never giving up.”

The on-field results and attendance are galling to some Georgia State fans, whose team has an overall record of 9-17. Old Dominion is 31-8 and made the FCS playoffs last season. It will join Conference USA next year. UTSA is 8-6 and also will join Conference USA. South Alabama is 24-7.

Sun Belt Conference commissioner Karl Benson said Georgia State’s fans shouldn’t give up hope as they prepare to enter that conference, offering an anecdote during a visit two weeks ago.

Previously commissioner of the Western Athletic Conference, Benson said he estimated 15,000 fans may have attended the first conference game he attended, at Boise State in 2001. He said there was no pregame atmosphere. The Broncos now are one of college football’s more popular teams and had an average attendance of more than 34,000 last season.

“They win; next year they win … it doesn’t happen in one year,” he said. “When you start from Ground Zero, it makes it even harder. Your fan base started at zero.”

There are reasons other than losing to explain the declining attendance at Georgia State.

One is geography, which affects the number of visiting fans who attend. For seven more games, Georgia State plays in the Colonial Athletic Association, whose next-closest football-playing member is more than eight hours away by car. By comparison, four Sun Belt schools, including South Alabama, are within a five-hour drive of Atlanta. Becker said school officials expect attendance to increase when teams play in the Sun Belt.

Another issue is heritage. Georgia State’s athletic programs don’t have a tradition of consistent success, as Benson noted. Therefore, the school has yet to fully develop an on-campus atmosphere for athletics.

Dorms are another element that affects attendance. Though Georgia State has an enrollment of 32,000, it has 4,000 dorm beds. A few hundred students showed up for Saturday’s game, lowering the season average to 1,861, which has decreased from two years ago when an average of almost 3,500 attended the games. By comparison, South Alabama had averaged 2,200 students before last weekend’s games, UTSA 3,400 and ODU 3,150.

Lastly, entertainment alternatives are an issue. On Saturday, Georgia State competed against not only the long-established and more popular football teams at Georgia and Georgia Tech, who played at home, but also against the Tour Championship at nearby East Lake, and Music Midtown at Piedmont Park.

“We’re not foolish enough to think that, in this market, if we don’t play well, everyone is going to keep coming,” coach Bill Curry said.

The entertainment alternatives could be considered one of the reasons Georgia State has sold 4,025 season tickets this year. By comparison, South Alabama has sold more than 8,300, UTSA slightly more than 13,000 and ODU more than 14,000.

Ticket prices may partially explain why Georgia State trails its peers. The average cost of a single-game ticket is more expensive than the other three program’s. However, Georgia State says that price is cheaper than its in-state competitors. The markets are also different.

The players are aware of the rows of empty seats during the games. But they say they just try to focus on their jobs.

“We definitely notice,” running back Donald Russell said. “We could use support, but we have to win to get the fans back into it.”

+

Four of a kind

Attendance and ticket prices for four programs that recently started football:

2012/Georgia State/ODU/UTSA/So. Alabama

Average home attendance/13,298/20,068/28,079/16,190

Season tickets sold/4,025/14,200/13,000/8,319

Avg. student attendance/1,861/3,150/3,427/2,200

Cheapest single-game ticket*/$20/$26/$12/$10

Average single-game ticket/$37/$26/$28.50/$15

Most expensive single-game ticket/$60/$27/$45/$20

Cheapest season ticket/$75/$127/$50/$60

Average season ticket/$88/$157/$235/$77.50

Most expensive season ticket**/$150/$157/$350/$100

*doesn’t include discounts for military, faculty, etc. Students get in free.

** doesn’t include the donation to the athletic fund.

Note: Information provided by the schools’ sports information departments.

– Doug Roberson, AJC. Please follow me on twitter @ajcgsu
GSU will struggle there is no doubt.

It aint easy building a fan base from 0 as Karl said.

People will come for gimmicks and atmosphere only so many times if the team isnt winning. However you have to have both for it to take off. GOOD entertaning games and a good marketing plan. If you have one but not the other then it will not grow.
I saw a commercial on TV this morning for West Georgia Wolves Football (Div II). There has not been a TV commercial for GSU Football in 3 years. Acting like people will stumble,bumble and accidentally trip into the GaDome is not a marketing plan.
Atleast West Georgia has their own stadium. I kid I kid

[Image: west_georgia_stadium_1.jpg]
Someone decided that breaking even on attendance was good enough and that the football fan base would grow through osmosis. That someone needs to go retire,
Georgia State won't be alone in struggling in the beginning. This is the one area where it might have been easier to admit a Georgia Southern (wasn't ready) or an App (waiting on someone else)
because they have existing fan bases.

The fan base will show once the wins start and the team is competitive. Georgia State is struggling no more than Charlotte, ODU, UTSAand USA would if winless....
All I can say is that I'm pulling for ya GA ST. While winning does cure a lot of ills, ya'll may need to resort to KFC style (a-la utsa) ticket give-aways to put butts in seats (sell your program) til winning time comes . .
GO SBC!
(09-26-2012 03:58 PM)Bobcat87 Wrote: [ -> ]All I can say is that I'm pulling for ya GA ST. While winning does cure a lot of ills, ya'll may need to resort to KFC style (a-la utsa) ticket give-aways to put butts in seats (sell your program) til winning time comes . .
GO SBC!
Its all fixable and in a hurry with the right people in place.
The problem with Georgia State is not that they're in a state where two Big $ix schools dominate the fanbase, but that one of those schools is literally a few blocks away. They have no city to call their own to start from. You can't compare Georgia State to UTSA, South Alabama, and Old Dominion. Those three schools have large metro areas with no other school in the immediate area competing with them. Of course you have the big state school followings in all cases but GSU's situation is much, much different.
Yeah, but people don't really follow GT. They can't sell out Bobby Dodd unless they're playing UGA, VT, or Clemson. I don't think it's GT being a few blocks away that is holding us back.
(09-26-2012 04:30 PM)Tuscon Wrote: [ -> ]Yeah, but people don't really follow GT. They can't sell out Bobby Dodd unless they're playing UGA, VT, or Clemson.

I think this is an example of State's problem actually. Tech is often over-looked in the market so it is going to be difficult for Ga. State to grow.

..but winning cures everything.
(09-26-2012 05:30 PM)BeliefBlazer Wrote: [ -> ]
(09-26-2012 04:30 PM)Tuscon Wrote: [ -> ]Yeah, but people don't really follow GT. They can't sell out Bobby Dodd unless they're playing UGA, VT, or Clemson.

I think this is an example of State's problem actually. Tech is often over-looked in the market so it is going to be difficult for Ga. State to grow.

..but winning cures everything.

Apples to Oranges. Tech's only fans are alumni, family and students by their own choice. Very elitist fan base.
(09-26-2012 01:37 PM)panama Wrote: [ -> ]I saw a commercial on TV this morning for West Georgia Wolves Football (Div II). There has not been a TV commercial for GSU Football in 3 years. Acting like people will stumble,bumble and accidentally trip into the GaDome is not a marketing plan.

Marketing is not the problem. At this point money spent on marketing is money down the drain. Like Al Davis said "just win baby" Even then, the way Atlanta is supporting teams and all of the options, it is going to be an uphill battle. This hire will be critical for Ga State.
(09-26-2012 04:22 PM)MTowho Wrote: [ -> ]The problem with Georgia State is not that they're in a state where two Big $ix schools dominate the fanbase, but that one of those schools is literally a few blocks away. They have no city to call their own to start from. You can't compare Georgia State to UTSA, South Alabama, and Old Dominion. Those three schools have large metro areas with no other school in the immediate area competing with them. Of course you have the big state school followings in all cases but GSU's situation is much, much different.

Finally some one agrees with me on this subject. They have a much tougher battle than other schools. Even schools that have already gone down this path like USF and UCF.
(09-26-2012 04:22 PM)MTowho Wrote: [ -> ]The problem with Georgia State is not that they're in a state where two Big $ix schools dominate the fanbase, but that one of those schools is literally a few blocks away. They have no city to call their own to start from. You can't compare Georgia State to UTSA, South Alabama, and Old Dominion. Those three schools have large metro areas with no other school in the immediate area competing with them. Of course you have the big state school followings in all cases but GSU's situation is much, much different.

GA State is the EMU of the Sun Belt. What I mean by that is EMU is only 7 miles from the University of Michigan. No matter what they do they will never get the fan base they need or want to be a good D IA school. Just like the avg person would rather buy a ticket and go watch Michigan play Purdue rather EMU play Ball State. The avg person in Atlanta would be more inclined to go watch GA Tech play Clemson than GA State play ULL.
(09-26-2012 06:37 PM)HerdZoned Wrote: [ -> ]
(09-26-2012 04:22 PM)MTowho Wrote: [ -> ]The problem with Georgia State is not that they're in a state where two Big $ix schools dominate the fanbase, but that one of those schools is literally a few blocks away. They have no city to call their own to start from. You can't compare Georgia State to UTSA, South Alabama, and Old Dominion. Those three schools have large metro areas with no other school in the immediate area competing with them. Of course you have the big state school followings in all cases but GSU's situation is much, much different.

GA State is the EMU of the Sun Belt. What I mean by that is EMU is only 7 miles from the University of Michigan. No matter what they do they will never get the fan base they need or want to be a good D IA school. Just like the avg person would rather buy a ticket and go watch Michigan play Purdue rather EMU play Ball State. The avg person in Atlanta would be more inclined to go watch GA Tech play Clemson than GA State play ULL.
Again, GT does not have walk up fans. You dont see kids around town wearing GT gear...ever.
(09-26-2012 07:16 PM)panama Wrote: [ -> ]Again, GT does not have walk up fans. You dont see kids around town wearing GT gear...ever.

I agree with panama on this. UGA gear, absolutely. Tech not so much unless they are going or did go to school there.
(09-26-2012 07:16 PM)panama Wrote: [ -> ]
(09-26-2012 06:37 PM)HerdZoned Wrote: [ -> ]
(09-26-2012 04:22 PM)MTowho Wrote: [ -> ]The problem with Georgia State is not that they're in a state where two Big $ix schools dominate the fanbase, but that one of those schools is literally a few blocks away. They have no city to call their own to start from. You can't compare Georgia State to UTSA, South Alabama, and Old Dominion. Those three schools have large metro areas with no other school in the immediate area competing with them. Of course you have the big state school followings in all cases but GSU's situation is much, much different.

GA State is the EMU of the Sun Belt. What I mean by that is EMU is only 7 miles from the University of Michigan. No matter what they do they will never get the fan base they need or want to be a good D IA school. Just like the avg person would rather buy a ticket and go watch Michigan play Purdue rather EMU play Ball State. The avg person in Atlanta would be more inclined to go watch GA Tech play Clemson than GA State play ULL.
Again, GT does not have walk up fans. You dont see kids around town wearing GT gear...ever.

Again if Im in Atlanta I would go watch a GA Tech game, rather than a GA State game. If you like it or not it's the truth. Unless you are in the little pocket of Statesboro no one cares about anything but UGA and a corner in Atlanta that cares about Tech.
(09-26-2012 06:11 PM)GSU Eagles Wrote: [ -> ]
(09-26-2012 01:37 PM)panama Wrote: [ -> ]I saw a commercial on TV this morning for West Georgia Wolves Football (Div II). There has not been a TV commercial for GSU Football in 3 years. Acting like people will stumble,bumble and accidentally trip into the GaDome is not a marketing plan.

Marketing is not the problem. At this point money spent on marketing is money down the drain. Like Al Davis said "just win baby" Even then, the way Atlanta is supporting teams and all of the options, it is going to be an uphill battle. This hire will be critical for Ga State.

There are 6 million people in this city. College football wise its UGA and then the rest of the world. To say we're in a different situation than other schools is silly and to ignore facts. Anyone that thinks that USF is one of the top 2 options in Tampa is nuts. UTSA is 80 miles from Austin. We're 65 miles from Athens. GT is not even in the equation. Anyone who has lived in Atlanta knows that GT is not and has never been a popular option. Kids in SW Atlanta and Decatur wear UGA gear. The bottom line is that the athletic department sat on their duff because they knew they had student fees and the luxury of cheap rent from the Dome. Why work at marketing when 10k or 12k breaks you even financially? Now that the fan base is voting with their feet they are scrambling and realizing that some of us who told them in meetings to blow this thing up like UTSA did with cheap tickets, vouchers and marketing was the right thing to do. They sat back and snickered and made jokes about UTSA's methods and now they are clueless as to how to fix this. She needs to go because with her in place the HC hire will be horrible. In fact she has never hired a HC and has privately admitted she doesnt know where to start. Like I said, this is still fixable but a change needs to be made.
(09-26-2012 07:25 PM)HerdZoned Wrote: [ -> ]
(09-26-2012 07:16 PM)panama Wrote: [ -> ]
(09-26-2012 06:37 PM)HerdZoned Wrote: [ -> ]
(09-26-2012 04:22 PM)MTowho Wrote: [ -> ]The problem with Georgia State is not that they're in a state where two Big $ix schools dominate the fanbase, but that one of those schools is literally a few blocks away. They have no city to call their own to start from. You can't compare Georgia State to UTSA, South Alabama, and Old Dominion. Those three schools have large metro areas with no other school in the immediate area competing with them. Of course you have the big state school followings in all cases but GSU's situation is much, much different.

GA State is the EMU of the Sun Belt. What I mean by that is EMU is only 7 miles from the University of Michigan. No matter what they do they will never get the fan base they need or want to be a good D IA school. Just like the avg person would rather buy a ticket and go watch Michigan play Purdue rather EMU play Ball State. The avg person in Atlanta would be more inclined to go watch GA Tech play Clemson than GA State play ULL.
Again, GT does not have walk up fans. You dont see kids around town wearing GT gear...ever.

Again if Im in Atlanta I would go watch a GA Tech game, rather than a GA State game. If you like it or not it's the truth. Unless you are in the little pocket of Statesboro no one cares about anything but UGA and a corner in Atlanta that cares about Tech.
You might because youre not from Atlanta. They reduced the size of the stadium to 55k several years ago and they still cannot sell it out.
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