Missed opportunity at best by CCU's Athletic Director.
For the record, it appears as though (as of 2014), the CCU athletic department was using student fees and other institutional subsidies for 19.2 million of the cost of their athletic program (82% of the total cost). Works out to $1,832 per student that year.
https://dc.statelibrary.sc.gov/bitstream...sAllowed=y
There's already been some mild to severe pushback regarding the expense of CCU's athletic program. Using those fees to prop up a program that openly discriminates and where some students have ample reason to not feel welcome at the away game is a bad idea.
But CCU's Athletic Department is free to thumb their noses at the people who pay their bills, I suppose. Having students upset with your athletic department, even marginalized ones, is usually a bad look. Especially if they're the ones your program is being financed from.
I guess CCU's Athletic Department is planning on the students and taxpayers funding around 200,000,000 (~20 million a year) in college athletic department deficits in the next decade or so. And that's not including any non-taxable bonds they might be planning on issuing to finance athletic facilities. Not exactly a position of strength. The SC legislature isn't going to come after CCU for scheduling Liberty....but its possible that they'll come after the program at some point in the future for financial reasons. They really might want to think about what happens if they come for the program....and there are sizeable numbers of students say "yea, its too expensive and I don't see any benefit from it, or they just stay marginalized from the program and do nothing to save it".
And for what? A game that will mean nothing unless they lose it? I thought CCU left the Big South to get away from the teams in that league.