(06-15-2017 10:29 PM)JRsec Wrote: The Big 12 should again be around the 35 million payout plus their T3
The value of the Big12's T3 rights is the myth that keeps on giving. Everyone has "tier 3 rights". The Big12 schools like to tack T3 numbers on to conference payouts pretending they don't exist in other conferences.
Monetizing those T3 TV rights in the B12 involves lumping them in with radio, coach shows, and other multimedia. It's a "kitchen sink" of media rights. The value of the B12's TV rights (one football game, usually FCS or bottom-feeder FBS, plus 4 hoops games) are a relatively small fraction of what it portends to be "Tier 3".
As an example, WVU has a
contract with IMG that's worth around $6.5M per year. That contract involves their Big12 T3 TV rights, radio, coaches shows, and other multimedia.
VT has a
contract with IMG that pays an average of $7M per year. It doesn't include any T3 TV rights since they're owned by ESPN, but includes everything else covered under WVU's IMG contract: Radio, coaches shows, other multimedia.
How is VT's contract roughly the same as WVU's if VT doesn't have any T3 TV rights? The answer is that the monetization of the Big12's "tier3" is lumped in with the kitchen sink, and that sink is worth way more than that 1 cupcake football game an 4 OOC basketball games.
If WVU wants to add $6M in "T3" to their Big12 payout, then then they should add $7M to VT's ACC payout for equivalence. Instead, they, and most other B12 schools, pretend the money from those T3 rights are mainly in TV and that no one else has anything of similar value, which is most certainly not the case.